Keppie Careers

Social media speaker, social media consultant, job search coach

Job seekers need to do more than dream to honor Dr. MLK

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Dr. Martin Luther King offered many inspiring messages. As we honor him, it seems fitting to remember his message of hope. His “I Have A Dream” address was delivered in a time when most of his “dreams” really seemed to be just that.

It’s important to recognize that having dreams isn’t enough. Dr. King and other leaders of the Civil Rights movement recognized that hard work and sacrifice was key to success. Thinking outside of the box, organizing peaceful marches…Civil disobedience. All of these at a great cost, but prepared and enacted with great hope.

Every job seeker can take something away from these optimistic messages. Maybe the message is as simple as a reminder that hope is important, even when it is hard to muster. Maybe the more important take-away is that nothing worthwhile comes without hard work and effort.

No matter the message, as the nation pauses to honor Dr. King, this is a good time for job seekers to stop and think about how to harness hope with hard work to move forward with an optimistic job hunt. Or, take another lesson from King and turn this day into a day of service and volunteer. It’s a great way to spend the holiday, with added benefits for job seekers.

If YOU have a dream, but need help getting there, I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Search for jobs by identifying a company

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One piece of advice I share with all of my clients – don’t look for a job, look for a company. If you are looking only specifically for a job (focusing only on job boards or posted listings), you are missing out on potential opportunities that are never advertised. Seeking an organization and broadening your target will help you be more competitive in this environment.

Research from the Michigan State University Collegiate Employment Research Institute, which conducts an annual survey, (as reported via CNN) suggests that:

“Large companies, those with more than 4,000 employees, plan to decrease hiring of all graduates by 3%, and medium-sized companies, those with between 500 and 4,000 employees, expect to lower hiring by 11%.

Smaller companies, however, may provide a bright spot in the job market for new graduates.

Employers with fewer than 500 staff members said they expect hiring at their companies to jump by 15%. These companies will hire 11 new graduates on average in 2010, and 8 of them will be at the bachelor’s level.”

So, it may be wise to stop looking only at large companies and to focus on smaller firms for opportunities.

I have many clients who identify organizations first.  They say, “I want to work for a small company where I will be able to get involved in a lot of different areas.”  Or they say, “I want to work for a large company with opportunity to be promoted.”  Or, “I’d love to work for a large firm and be pigeon-holed into doing the same work day after day.”  Except for that last one…

There are pros and cons to every type of job. I have a client who works for a small family firm.  Her stories are exactly what one would expect based on stereotypes of small family firms…Uncle Bill comes in to do the taxes, Aunt Sue is hired to decorate the waiting area.  Non-family members work at their own peril.  At the same time, this client had the opportunity to take on responsibilities and hone skills she otherwise would not have had the chance to do had she worked at a larger firm.

Points to consider…

Small businesses offer:

  • Quick response time
  • Decision making flexibility
  • Personal attention
  • Specialization opportunities
  • Ability to change with the times

Salary.com offers these reasons to choose a small company:

  • Improved work/life balance
  • Less political
  • Better company culture

Larger firms may offer better benefits (free lunch, anyone?), training opportunities and an HR department that prevents Uncle Jim from getting a job that someone else is more qualified to do.  Although I was glib in noting that large firms may pigeon-hole their workers, it is also true that they may provide more opportunities for advancement from within or transfers from one office to another that would not be possible in a small firm.

Suite101.com notes these advantages of working for a large company:

  • More resources
  • Leadership potential
  • Ability to specialize
  • More job options

There are pros and cons to every choice, but it is interesting to consider:  Are you a large company or small company worker?

Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  Could you use some help mobilizing your job search plans? If you’re ready to hire a pro to help you get where you want to go, contact me to find out how you can boost your job search – both online and off line. Check out my new book, Social Networking for Career Success, to learn how to use social networking tools to your advantage!

Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Clif1066

Age discrimination in the job hunt

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I’ve been thinking a lot about age discrimination facing job hunters. I plan to do a series of posts on the topic and have been collecting links and resources. There is certainly no shortage of information. (If you are an expert on the subject, or a job seeker with a personal experience or story to share, be sure to contact me!)

When I started to think about this topic, I remembered a blog that Marci Alboher wrote that described a job hunter, Lisa Johnson Mandell. Lisa was profiled on the Today Show because she had transformed her image as a 49-year old “over-the-hill” job seeker (in her industry – entertainment) by taking advantage of online resources and re-making her image to seem more “hip.” I was intrigued by the story at the time and wrote a blog responding to the topic.

(In a funny coincidence, Marci Alboher, author of the book, One Person/Multiple Careers: A New Model for Work/Life Success, is now a senior fellow for Civic Ventures, an organization dedicated to helping people reinvent themselves with “encore careers.” I’ve recommended their GUIDE for boomers (and anyone) who hopes to reinvent their careers in favor of doing something in the nonprofit world and/or the public sector.)

In doing some digging, I found out that Lisa actually has a book out now on the subject of remaking yourself for the job hunt – Career Comeback. In it, she talks about everything from appearance to attitude as they relate to overcoming age discrimination in your job hunt.

I just received my copy of Lisa’s book today, so I was inspired to share the post I originally wrote in July 2008 on the topic of ageism on the job hunt. I think it is just as topical (if not more so) today! Here is a version of that post…

You thought social media was for the “kids?” Blogging, Twitter, Facebook…You don’t have time to engage online with a bunch of people – you’re busy with your job hunt! Think again!

If you haven’t looked for a job in a while and/or aren’t tuned in to managing your “digital footprint” – what comes up when someone “Googles” your name – it’s time for a quick lesson in social media. The long and the short of it is this: an online presence is key to how people will perceive you. Especially if you are in a “young” industry that discriminates against workers over 40, appearing connected to new ways of presenting yourself (your brand, as it were), may help you open doors that seemed closed.

Take the story of a 49-year old entertainment reporter (as reported in Marci Alboher’s blog) who remade her image by freshening up her appearance and wardrobe and creating a hip online presence that made her seem younger than would belie her 20 years of industry experience. She hired people to help her, which is a great idea, but Marci points out that asking fashion conscious friends and teenagers (your children or others’) for advice and information about trends and technology is another option.

The key factor is, no matter how much experience you have, it is important to keep up with what is going on in today’s job market. Video resumes, Wikis, video conferencing, podcasts…Job seekers should be aware of these technologies and willing to use them! Be resourceful and aware – you may be surprised to learn that Web 2.0 tools can be a lot of fun and helpful beyond networking and job seeking. (Be sure to let me know when you start using a Wiki to plan your next potluck!)

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Facing discrimination in your job hunt? I can write your resume to make you look younger. Need help navigating social media and online networking? Keppie Careers is here for you! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Help Age

How to get your job search started

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The blogosphere is full of good posts this week about how to get started with your job hunt. (Here’s a good one from the New York Times, another one from Anita Bruzzese.)

In the “old days,” job seekers could put together some basic information (a resume, a cover letter and a pitch) and, with a little luck, land an opportunity. Now, not so much. People like to see optimized materials (a *good* resume isn’t good enough), a LinkedIn profile is a must, social (online) resumes are more and more common and an online presence is assumed. Not to mention use of Twitter and Facebook, both of which fuel today’s successful searches.

So, what is a job seeker to do?

It seems obvious – you can’t be successful until you get started. You can’t get started on everything at once, so break it down and work on one thing at a time. My friend, Cindy Petersiel, a business coach, introduced me to a term that describes this basic, yet important idea: “chunk it down.”

As a career coach, I advise my clients to “chunk down” their tasks so they won’t be overwhelmed by the process of finding a job. It’s great advice for any of us facing lots to do and not enough time. (That pretty much describes most people I know!)

Some tips for “chunking it down”:

1.) Review your assignments and goals. Create a list of everything you need to do. Make sure you have a complete picture of the tasks and create a time frame.

2.) Break down the project into natural segments. “Write a resume” may be one project (with several parts). “Make a networking plan” is another task. Prioritize the segments and think about how much time each piece will take to complete.

3.) Focus on one thing at a time. Compile a daily “to do” list. Make sure it is reasonable; don’t give yourself too many tasks on one day. Depending on the job and your patience, you may need to further chunk down the steps. (No one should expect to write a resume in a day!)

To decide what to do first, consult your list of priorities. To keep your focus, try to include some fun, interesting or simple tasks early on. If you’re doing things you enjoy or finish rapidly, you’ll give your project a boost and quickly check things off of your “to do” list.

4.) Plan ahead. Make sure you have everything you need to work on your task as scheduled.

5.) Seek help. It helps to have a good support system. Ask for advice when you’re really stuck and to ensure that you are on the right track.

6.) Reward yourself. Celebrate your accomplishments. Do something fun!

Get ahead by getting started… timeless advice for job seekers!

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by radiant guy

New Job, New You: A Guide to Reinventing Yourself in a Bright New Career

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The new year is a great time to think about reinventing yourself. So many people have been displaced from jobs and careers they enjoyed and hope to do again, but many are looking for the next new challenge. How perfect that Alexandra Levit’s new book, New Job, New You – A Guide to Reinventing Yourself in a Bright New Career is launching this week!

If you are thinking of reinventing yourself – or even if you are not – the tales Alexandra shares are inspiring. The book offers story after story of people who successfully made changes in their careers and in their lives as a result of a variety of factors:

  • Family requirements
  • Need for independence
  • Desire to pursue additional learning
  • Financial aspirations
  • Pursuit of a passion
  • Personal or health setbacks
  • Honing a talent or skill

In each category, we learn the stories of regular people (just like us!) who have made a move. Just to list a few:

  • Automotive marketer to toy producer
  • Accountant to wedding planner
  • Wine connoisseur to thought leader promoter
  • Stockbroker to pajama manufacturer
  • Paralegal to advertising copywriter
  • Electronic sales executive to motivational speaker

If you have read other career books, but haven’t “seen” yourself in them – this book is a refreshing change. I imagine everyone will be able to identify with some of the stories here -  via the circumstances and/or the choices described.

The personal, sometimes moving, accounts of people who took the reigns of their professional lives may inspire you, but what makes this book so special and useful is that, for each of the categories above, Alexandra includes self-reflexive questions for potential career changes to consider.  She offers specific suggestions, action steps and exercises to help careerists evaluate a fit for the change and a capacity to make it happen successfully. To top it all off – each chapter includes a resource toolkit and suggestions of useful books to read.

I’ve enjoyed all of the books I’ve reviewed by Alexandra, but I think this one is exceptional – a real home run for anyone looking for advice or information to help them move to their “next best thing.” I hope you will pick up a copy for yourself and anyone you know who could use a shot of inspiration and advice! Don’t forget to visit the book’s site for information about special offers and giveaways and plan to attend the book launch party on January 12th if you are in the Chicago area and keep an eye on Alexandra’s blog for regular career advice and information.

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.