Keppie Careers

Social media speaker, social media consultant, job search coach

Network for success – don't be a bumper car

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872986311_e33b9503b9_mI try to practice what I preach, so I’ve been making an effort to attend in-person networking events. Every time I go to these events, I learn something! This week’s lesson: don’t network like a bumper car.

Many networkers at the event seemed to spend their one-on-one time in pursuit of their next contact. You know the type: shifty eyes, impatient body language and unfocused conversations. I found it difficult to connect with these networkers, as it seemed that they were much more interested in the next conversation than in the current one!

In watching them interact during the night, they reminded me of bumper cars, haphazardly moving around the room, without any direction or focus. Maybe, incidentally, this type of networker will bump into someone and have a valuable interaction, but it seems more likely that this style would prevent meaningful interactions. After all, who would be interested in someone who doesn’t seem very interested in them?

On the flip side, I had several excellent networking conversations that reminded me how easy it is to form a connection with a stranger. I spoke to one person, a painter, for some time. Obviously a skilled networker, he asked about my work and talked to me about his business. Throughout the conversation, he was very focused on what I was saying, his eye contact focused on me (not his next “target”), and his responses to my questions were on point.

During our conversation, I felt that I had a strong sense of his professionalism and business philosophy. When we were finished speaking, I made a mental note to give him a call when I was ready to move forward with some painting projects I’ve had in mind.

Incidentally, his background and personal network turned out to be very related to my own networking goals, as he is very connected to the HR and recruiting world. So, in addition to the opportunity to learn about him and his business, he may be able to provide some valuable contacts for my business. This is another example of the fact that you can’t judge a book by its cover!

Focus on each person you encounter when networking (and even when you are not officially “networking.” You never know what you might learn and how it will propel you toward your goals!

Need help networking? I’m here to teach you what you need to know! Contact me to discuss how we can work together.

photo by whatdavesees

Used cars and job hunting – don't ask for the sun, moon and stars

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sunmoonstarsWe’re selling a car, so we posted a detailed ad on Craig’s List and received over 30 replies in just one day. Clearly, we want to sell the car, but we are busy, so going through the replies seems a bit tedious, even though we are happy to have people interested (don’t get me wrong)!

Many express interest and include their contact information. Some even let us know when they are available to see the car. Others followed up their original email with YET ANOTHER email – within 24 hours! But, the most interesting (to me) were the ones who had 8 or 10 (!) additional questions, wanted a picture AND asked if the price is negotiable! Faced with 30+ responses, which do you think we’ll contact first? Yup – the ones who gave us the information we need and didn’t seem too demanding.

Lesson? When you connect with someone – for any reason – think first about THEIR needs. How will your note, letter or request strike them? If you hope to hear back, make sure you include information that helps your target understand WHY connecting to you would be advantageous. Make it easy to them to respond (by including your phone number and email address).

Finally, don’t be too demanding! If we can sell a car without responding to extra questions and sending pictures, we’re going to go that path. “High maintenance” isn’t a label you want as a used car buyer in a seller’s market or as a job seeker in a recession.

Think of this analogy when you apply for your next job. Are you putting yourself in the hiring manager’s shoes? What can you do to make things easy for him or her? Are you connecting the “dots” between what the job requires and what you offer with your resume? Are you addressing the employer’s key questions in your cover letter? Are your materials optimized and competitive? Do what you can to increase the odds that you will be in the “short stack” of people contacted for the opportunity.

My clients get interviews and land jobs, even in competitive industries. I can help you achieve your goals. Contact me to learn more!

photo by preciouskhyatt

How to avoid being scammed on big job boards

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scamFor a job seeker, I can’t think of anything more disheartening (and aggravating) than applying for positions online that don’t turn out to be actual jobs, but avenues for scam artists to try to take advantage of down-and-out job seekers. 

 

A recent Wall Street Journal article by Sarah Needleman reminds job seekers that, “It Isn’t Always A Job Behind the Online Posting.” She describes the story of a job seeker who uses CareerBuilder.com to apply for jobs. Twice in two years, Tom Greene was invited to interview for “positions” via postings at the popular site, only to encounter a sales pitch from a shady service offering career advice to the tune of $10,000!

Read the rest of the post on my blog at GreatPlaceJobs…

 

photo by jepoirrier

Change your "look" to help with your job search

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459997695_5429b7d0c9_m1Did you watch the Oscars? Admit it – were you most interested in what everyone was wearing? I know we’ll be hearing about whose dress scored a hit and who was a miss for at least the next week. When you are a high-profile star, what you wear matters as much as the award that you win. 

For a job seeker, how you look can be just as important. This week, in focusing on how small changes you may make can result in big changes for your job hunt, I would be remiss if I did not focus on appearance.

In my last post, I shared a lesson from one of the participants in the Land Your Dream Job Seminar I am offering with Carolann Jacobs from Vivid Epiphany, brain based coaching.

Melanie, one of our participants, landed a job after she made a concerted effort to look for positions that were a good fit for her. Another change she mentioned? A haircut that was more up-to-date and made her feel more confident. She remarked that her interviewer even complimented her on it!

A small change helped make a big difference for Melanie. Have you thought about your appearance? Are you wearing glasses from 10 years ago? Could you use some professional tips to learn how to apply your make up in a more flattering way? You’re in a “youth” industry and haven’t considered touching up your grays? When did you buy that suit you use to interview? What about those shoes? 

I’m not suggesting plastic surgery or even botox, but taking a good look in the mirror and making a change that could make the difference can’t hurt. I met a man at a networking event several months back. We started talking about his job hunt. He said, “I keep coming in number two. My wife says I should dye my hair.” What a shame if that small change could have made the difference (however small), but he hadn’t acted on it.

It would be nice if appearance didn’t matter. If your haircut or suit made no difference in the outcome of your search. Fact is, everyone knows that looks DO make a difference. It’s a competitive market. Anything you do (or don’t do) can make a difference. If a small change can give you more confidence and a possible leg up on the competition, take advantage!

Could you use some help making a few changes in your job hunt? I am happy to help! Contact me to learn how a revised resume and coaching can help make all the difference!

Identify a target for your job hunt

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targetThis week, I am focusing on how small changes in your job search can make a big difference. Today, a lesson from one of the participants in the Land Your Dream Job Seminar I am offering with Carolann Jacobs from Vivid Epiphany, brain based coaching.

We were so pleased to hear that Melanie actually landed her dream job! Even more exciting (to me) was the lesson behind her success, which fits so well into the theme of “doing something different.” 

Melanie said, 

“I had been out of work for 6 months.  Unlike others, I was not laid off.  My options at the time were to resign or be fired.  I opted to resign.  So no severance for me and I was working very part time hours.  When I first joined your program, there was something you said that made me think.  It was “Do you find yourself in the same situation with each job?” and “Are you looking for a job that fits who you are?”  Those two questions made me do a more “focused” job search.  I hated having my family pay my bills and I knew I was originally just looking for a job…any job that would get me back on my feet without any additional financial help.  I knew in the long run it probably would result in traveling again and being miserable. I truly did not want that again.”

So, Melanie re-focused and targeted her job search. Instead of haphazardly applying to “any job” just hoping to bring in some income, she really identified what she wanted to do and determined where her skills would be most useful. She used her time, efforts and energy to apply for opportunities that were good fits for her.

Stay tuned for additional lessons from Melanie’s success story, which I hope will help inspire you to look at few things YOU can do differently for YOUR search!

Could you use some help making a few changes in your job hunt? I am happy to help! Contact me to learn how a revised resume and coaching can help make all the difference!

photo by pbo32