Keppie Careers

Social media speaker, social media consultant, job search coach

Happy Blog-aversary to Keppie Careers – Announcing a New Blog on Examiner.com

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It’s hard to believe, but I’m celebrating one year of blogging! Last year at this time, I couldn’t have known how terrific it would be to join the career advice blogosphere. So, I’m thrilled to announce that I have started a new blog!

Last week, I signed on as the Career Coach Correspondent for the National edition of Examiner.com. I’m very excited to join this group of journalists, who write about every topic you can imagine! You can find my column HERE.

(I learned of this opportunity via Twitter, thanks to Heather Huhman!)

I often write about how valuable it is for job seekers to engage in Web 2.0 applications (such as blogging and social networking). I get up on my soapbox and remind clients that they must take the time to engage and connect for success. So, I thought it made sense to publicly acknowledge and thank a few professionals who really made a difference when I first started blogging.

Lindsey Pollak was the very first blogger who reached out to me online. I commented on her blog, and she responded by posting a comment on mine. I was excited to hear from Lindsey and really appreciated that she took the time to connect. She was the first one to demonstrate to me the importance of personal connections online.

Anita Bruzzese‘s blog also quickly became a favorite when I joined the blogosphere last year.  Anita has been successfully writing about career topics for years, and I was thrilled when she went out of her way to respond to me and offer advice. Anita has never had writer’s block, so she’s a great inspiration to a blogger like me! (She also keeps me laughing and informed with her tweets!)

Another early favorite blog belonged to Penelope Trunk. I liked her conversational style and how she often linked to topics so readers could explore further. Imagine my surprise and delight when she emailed me asking for a guest post for her (then) new site, Brazen Careerist! I wrote a blog exploring being connected versus being exceptional. So began my foray into being connected via Web 2.0!

I thought about listing the many wonderful opportunities I’ve been offered as a result of this blog and all of the great people I’ve “met” online, but I realize that the list is too long! I am thrilled to have the opportunity to connect and partner with so many terrific professionals and to share information with job seekers around the world! I’m excited to see what 2009 holds for job seekers, Keppie Careers and this blog!

Thanks for reading…Please come back often. I hope to celebrate many more blog-aversaries with you!

Are you ready to jump start your job hunt? Contact me to see how I can help!

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Holiday Networking – Free Ebook

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Am I the only one who can hardly believe we are quickly approaching the new year? Did 2008 fly by or what?

Here’s hoping that 2009 turns into a much better year for our economy and  the job market. To get you started on the right foot, I put together the first in my “Drive Your Own Career Bus” e-Series on Holiday Networking. It is specially designed to help those of you who are about to embark upon the (sometimes dreaded) holiday party networking circuit.

With the right preparation and follow-up, in-person networking events offer unmatched opportunities to broaden your networking circle and to connect with people who may be in a good mood!

Don’t miss out on all of the great opportunities awaiting you! Pick up your copy of Drive Your Own Career Bus – Holiday Networking for Success. It is full of advice, tips and tricks to get you through this holiday season in good networking shape.

How do you get your copy? For a limited time, it is yours free when you subscribe to Keppie Careers.

All you need to do is enter your email in the navy box on the right side of your screen. That’s it – enter your valid email address and press “Subscribe Me.” You’ll receive a free subscription to my blog (a weekly email) and we will email you a copy of Drive Your Own Career Bus – Holiday Networking for Success.

What a deal!

Don’t delay, this offer is limited. My marketing team thinks I should sell this report, but I’m in a giving mood, so I decided to make it free for a limited time!

If you are already a subscriber, just send an email to [email protected] from the email address where you are already subscribed and we’ll be happy to forward you a copy.

Don’t forget that Keppie Careers offers many services to help you get your job hunt on track. Stop wasting your time! Visit the OUR SERVICES link for more information about how we can help you.


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Peer Infiltration Networking – Network Down and Across for Job Hunting Success

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Regular readers know that networking is one of my favorite topics. I especially love when I find expert sources who confirm the advice I’ve been giving my clients! A recent New York Times article by Hannah Seligson highlighted a trend identified with Generation Y job seekers, but I think it is a valuable strategy for everyone to use when networking. What is it? “Peer infiltration” – networking down and across instead of networking “up.” In other words, don’t try to network with the top branches of the tree; if you’re a middle branch, or down near the roots, find others like you and network with them!

How does it work? The article quotes Tamara Erickson, a researcher on generational differences in the workplace and author of Plugged In: The Generation Y Guide to Thriving at Work, as saying that most job seekers born since 1980 prefer to network with their peers instead of targeting high-level professionals.

Seligson notes:

Lindsey Gerdes, 28, a staff editor at BusinessWeek who writes about Generation Y, says that, particularly in finance, knowing someone your own age can be an important step to getting your foot in the door. “If you are one of these young analysts that lost their job and you don’t know someone in your demographic or from your college that works in your industry, get to know one,” she says. “These young people are the ones with their ears to the ground about hiring needs.”

The article suggests that savvy job seekers take advantage of formal and informal, in-person (“schmoozing”) and online networking opportunities. Networking isn’t rocket science; it makes sense to create a lateral network with friends and extended contacts for information about opportunities.

I think an approach that focuses on peers makes networking much more do-able for anyone who hesitates to “ask for help” and for those who are not comfortable contacting high-level professionals. The fact is, starting where you are is the best networking strategy, as long as where you are includes a tools such as LinkedIn, Facebook and even Twitter, and that you make a point to attend in-person networking events as part of your plans.

The article also reminds us that job seekers (and everyone hoping to have a great network) needs to cultivate relationships beyond basic friendships so that contacts will be able to vouch for them professionally. When networking in social settings (including online), keep your professional goals in mind.

Just as it isn’t a good idea to bad-mouth your boss on your Facebook page, it may not sit well with professional “friends” to learn about unsavory job antics, such as when you called in sick after a long night out or how you manage to stretch your lunch on days you’re bored. Oversharing about your personal relationships and anything else that may be considered “TMI” (too much information) is best kept for close friends.

If you’re hoping for a strong professional network, keep it friendly, but save the nitty-gritty details of your life for friends who aren’t prone to judge you based on your own errors in judgment.

Have you successfully used peer networking? Does it sound more do-able than what you’ve been trying to do? Share your thoughts!

Don’t forget that Keppie Careers can help with every aspect of your job search. Need a resume? Don’t know where to get started? We can help!

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Interview with Liz Lynch, Author of Smart Networking

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Liz Lynch, founder of the Center for Networking Excellence and author of the newly released Smart Networking: Attract a Following In Person and Online, mastered the skill of networking from the ground up and is now a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Her printed and audio products have sold on six continents, she’s been invited to speak at conferences and organizations around the world and her writings have been translated into multiple languages.

So, when Liz invited me to join her virtual interview series contest for bloggers, I was delighted to sign on! Liz touts her new book as “the essential guidebook for building business relationships in a wired world.” (Please vote for my interview by clicking HERE and scrolling to vote for me in week #2)

I enjoyed the opportunity to include her expert perspective on a topic regular readers know is one of the most important for job seekers: networking for success!

Here are my questions and what Liz had to say:

What “homework” should prospective networkers do before they attempt to engage in new networking relationships?

I’m glad you asked about homework, because so many people go into networking situations completely unprepared, expecting magic to happen. The best homework is to create a plan for your networking (Chapter 13 of Smart Networking takes you step-by-step to develop one). You want an overall plan, a big picture strategy, but you also want a plan for your ground game. Before you go into a networking event or even a one-on-one meeting, know exactly why you’re going, what you want to know and what you want to convey about yourself. Having a plan will help you sound more confident and give you more confidence. It will also help you achieve what you want much faster.

How do you advise busy people seeking to take advantage of the best online AND in-person networking? What are the “must haves” in a successful networking suitcase?

In marketing it’s almost always more expensive to acquire a new customer than to keep an old one. If you’re churning and burning through your network, you’ll have to do a lot more work and spend a lot more time just to stay even. So if I had to pick the “must haves” they would be those tools that allow you to stay in touch with your network and communicate with them easily, namely online sites like LinkedIn and Facebook, and those skills like mastering the art of the ask that help you get the help you need when you need it.

What are your top three tips to help professionals who are behind the 8-ball in today’s economy because they haven’t already built a strong network?

  1. Realize that you do have a network already of former colleagues, classmates, etc. and it’s worth spending time reconnecting with those folks to re-establish your connection.
  2. Use online networking sites to find these contacts and invite them to connect with you so you have an easy way to reach out to them later.
  3. Tell everyone you know what you are looking for.

How can an unemployed job seeker network effectively without seeming desperate?

First take action with the steps outlined in the previous question, so you have your network set up to help you. Then, take additional actions to get visible. It may be tempting to stay at home and not want to get out in public because you don’t feel great about yourself, but start meeting people in different ways, like volunteering at a local charity or signing up for art class. Depending how long you’ve been job hunting, getting in a new environment can help shake things up and give you a strong purpose to follow that can spill over into improving how you feel about your job search.

What advice do you have about cultural differences to consider when networking?

I was in China in June and realized how people there seem much more comfortable asking questions that we wouldn’t find appropriate here in the U.S. Questions like, “How much money do you make?” would leave most of us aghast. Networking across borders requires diplomacy. It’s helpful if you know you’re going to be traveling to get some guidance from a local. And be prepared to respectfully decline to answer questions that make you uncomfortable.

What questions do you have about networking? I’d be happy to answer them in a future post or direct you to a resource!

Don’t forget that I am available to help with all of your job search needs! Everything you need to know is right here on this site!

How to Land Informational Interviews

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I am a huge fan of informational interviews.  What is that, you ask? An informational interview is a fancy way of saying that you’re requesting a meeting with someone who may be able to share insights or information with you that could help in your job search. (Click HERE to read more about info interviews and HERE for specifics on getting started.) In fact, I’ve even advocated for job seekers to talk to people you DON’T think can help you.

Talking to people about their jobs and companies is a great way to (1) learn about people and organizations and (2) introduce yourself, your skills and accomplishments to people who will (hopefully) like you and want to help you with your plans.

Every time I talk to clients about informational interviews, I always emphasize the importance of approaching contacts NOT as a job seeker, but as someone who is simply gathering information. If you can convince yourself AND the person you want to meet that you don’t expect the meeting to result in a job, you are much more likely to be successful securing appointments.

Let’s face it, if you approach as a job seeker, (“I am looking for an opportunity working in _____, and I would like to talk to you about positions at your organization.”), your contact will not want to speak to you unless he or she actually has an opportunity in mind. No one wants to disappoint another person, so if your target contact has no job in sight, he or she is likely to suggest that you send your resume to HR.

That tact will not help you get your foot in the door, and does not connect you one-on-one to a potential ally. So, be polite, but persistent. Insist that you are gathering information, “not expecting a specific opportunity as a result of our meeting,” and push to talk to contacts in person. If your targeted contact is not interested, ask for a referral. (“I appreciate that you are too busy to meet. Is there someone else in your department who might be able to speak with me?)

The fact is, most people love to talk about themselves, and few of us have a willing audience for our stories! Ask yourself, if someone called you and  requested that you share your story and information about your organization (assuming you weren’t working with classified information), what would you say? I would bet that most of you would be willing to help.

So, take the plunge. Find some contacts and land some informational interviews!