Keppie Careers

Social media speaker, social media consultant, job search coach

Why you should be on Facebook

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Yesterday, I shared some ideas to get you thinking about using Facebook as a professional networking outlet, inspired by THIS POST by Sarah Welstead, a Recruitment Marketing Consultant who works with Head2Head and RetiredWorker. She really nails down some great reasons to re-look at Facebook.

Today, the definitive…Why you should be using Facebook. (Also inspired by Sarah. Bold – her thoughts, commentary is my own.)

The ‘fun’ value will help you stay motivated

Let’s face it…Updating your LinkedIn profile really isn’t that much fun. How often do you get sucked into spending hours on LinkedIn, just for the heck of it? Contrast it with Facebook. Admit it- you could click around for hours, if only you had time. Or, maybe you do already. As Welstead says in her post, “If you’re already on Facebook, it’s way easy to use it for building your professional profile!”

Facebook delivers better-quality relationships

Think about this. Have you seen pictures of your LinkedIn network’s kids or dogs? How close of a bond do you really feel with them? Contrast to Facebook. Welstead makes a good point about quality over quantity: You may have a smaller network on Facebook – in fact, the BBC says that 150 is the ideal number of Facebook friends, …but because you’re able to have more meaningful interactions, with more people, on a daily basis, those contacts are likely to deliver more ROI in the long run than 1000+ LinkedIn connections.

Bonus tip from Sarah: “People are always more likely to trust someone they’ve known since Grade 8 than someone they’ve met at work, even if they haven’t talked to them since high school.  So rekindling an old relationship will always be easier than forging a new one.”

Another stat from Welstead: At least 50% of your contacts aren’t using LinkedIn!

You want to cast the widest net possible, and the numbers show that Facebook has the most people. I have a friend who is skeptical about all of these social networks. She badmouths them left and right and never hesitates to make fun of the Facebook fanatics. But, guess what? She has a profile there now. The pressure was too much for her! She finally realized that there are some nice results from being able to see pictures of people she cares about but has no interest in talking to! You can’t find her on LinkedIn, though, so don’t even try!

How many friends do YOU have like that? You don’t want to miss opportunities by “poo poo-ing” Facebook.

Facebook is a better ice-breaker

If you connect with your old pals, the nostalgia factor is likely to kick in and it’s just easier to start a conversation. Who is going to argue with that?

Facebook helps you stay top-of-mind with the people who are most invested in you and your career

Update your status, share your expertise, and you may be surprised how many people pay attention. A reminder – this is not a suggestion to run to Facebook, set up a profile and link to old friends for the purpose of asking if anyone has any job leads. Build a network, share information, connect with old friends and THEN, if there is a good opportunity, you can share your needs. Give before you expect to take. Don’t forget, most people don’t think they can help a jobseeker, so if you go “out” as one, you may find that networking does not work for you.


While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!
So, what are your favorite social networks? Do you like Facebook? Do you have success stories? I would love to hear from you in the comments and would consider writing about some successes!
If you need help mobilizing your networks and your job search plans, learn more about how I can help you!

photo by Brian Veloso

Job seekers-what message are you sending?

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I was driving to the YOU NEED A JOB presentation I’m doing with Stephanie A. Lloyd, and I saw a man on the side of the road holding a very large sign. It read, “PUBLIC SALE.”

My first thought was, “Hmmm…wonder what that means.” Then, all I could think about was that it was so sad for this man to be out in the heat, holding up a sign that did not offer any clue whatsoever as to the nature of the sale or what was being sold. I don’t know many people who would pull off the road to investigate an ambiguous sale. What a waste of time and effort!

Since I look for job search lessons and inspiration in everything, it occurs to me that many job seekers are actually doing the equivalent of holding up a “PUBLIC SALE” sign.

Think about it – is your resume clearly targeted to appeal to the employers you want to address? Or, is your resume all about you, without a thought given to what will interest the employer? Are you using lingo and jargon that your targeted employer won’t understand? Including details that are irrelevant to the job of interest?

When you meet someone, can you clearly state what you have to offer and, if appropriate, what you want to do? Or, are you going around saying that you can “do anything” are “open to anything,” “flexible,” “can learn whatever it is.”

You get the point – if you are not specific and clear, you are the job seeking equivalent of the man holding up the “PUBLIC SALE” sign. You are wasting your time and unlikely to move forward with your search.

Take a good, long look at your materials. Think about what you say when you meet people. Spend some time evaluating what you are doing. Is it clear what you offer? If not, it’s time to make a change.

Need a great resume and a focused approach to your search? I can help! Learn more about what I offer to help you with your job search.

A new paradigm for work? Slash careers and Gen Y

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sunnyday325950178_aaa3c571cd_mA shadow seems to remain over the job market for new college grads. The Hire Ground blog quoted my colleage, Lindsey Pollak:

While many of Gen Y’s employment troubles can be blamed solely on the current economy, there are other difficult circumstances they must overcome, Pollak says. Those with the misfortune of having been born in the 1980s are also the first wave of job seekers who have been trained to seek conventional careers yet are entering a workplace that is alien to every previous generation.

“The old paradigm is clearly not working anymore,” she says. “The thinking was that all the baby boomers would start to retire and there would be lots of new positions open, but that’s not happening. Even the meaning of the word ‘career’ is changing. You’re not going to see people working for one company for 30 years anymore.”

There’s no doubt that Gen Y (and all) job seekers who embrace the new paradigm will be the most successful finding fulfilling positions, but those positions may look very different from the old norms.

The article notes:

Pollak, author of the new post-grad bible, “Getting From College to Career: 90 Things to Do Before You Join the Real World,” says some new terms are cropping to describe the peripatetic nature of employment today, in which workers will commonly jump from job to job, sometimes moving into several different fields. Some are calling these “slash-careers,” she says, referring to the need to add a series of slashes in job descriptions (e.g., editor/speaker/dancer). Others say young job seekers are members of “free-agent nation” and need to become their own CEOs and take more control of their careers.

Marci Alboher, author of One Person/Multiple Careers,  authority on “slash careers” and the writer who likely first coined the term notes on her website:

“…slash careers integrate and fully express the multiple passions, talents, and interests that a single career often cannot accommodate.“

Anyone looking for a job, particularly young people with less experience, will do well to embrace a variety of types of internships, part-time work and entrepreneurial options to take advantage of the opportunities the current economy offers. No, it isn’t your father’s job market…The situation requires a creative approach and may result in different types of results from the ones college students might have expected. However, there are positive aspects to the situation – the proverbial “silver lining.”

For one Gen Y’s optimistic take on the situation, see the video interview with Stephanie Perrett, a Gen Y intern for Stephanie A. Lloyd and Radiant Veracity:


If your search is stalling, consider getting some help to get it jump started? Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

photo by hana8hana

New issue of Personal Branding Magazine

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PBM8.09latestWhat is your unique value proposition? What is special and unique about you that you’d like others to know about? Have you thought about your specific niche?

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:

Personal Branding Magazine Volume 3, Issue 1 is focused on helping you build a personal brand that owns a specific niche. With a very saturated market landscape, the only way to become known is to become both distinct and the master of your field. We want you to have the tools, knowledge and confidence that is necessary to take ownership of your domain, before someone else does. This issue contains an exclusive interview with Evander Holyfield, the only four-time boxing heavyweight champion of the world. You will learn how to become the best by learning from those who have already accomplished it in a variety of fields.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

In Atlanta? GA is expecting > 10.7% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.

A discussion of social media for job seekers

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Interested in some great tips about how to use social networking for your job hunt? Wonder why you should conduct vanity searches regularly and what to do if you have the same name as a death row inmate(!) Do you know about pipl.com and why you should incorporate it into your search? I have just the resource for you…

I hope you’ll listen to the High Velocity Radio Show, guest hosted by Stephanie A. Lloyd of Radiant Veracity. I was a guest along with  Jenny DeVaughn, Senior Talent Consultant with Talent Connections. (There we are in the picture at lunch after the show.) We talked about using social media for both recruiters and job-seekers. Listeners will gain lots of inside tips and tricks!

You can listen to the show by clicking HERE.

We were joined in the studio by Lee Kantor, co-host, who runs Business RadioX, “an Atlanta-based internet radio network that helps entrepreneurs and business owners connect with their prospects and dramatically grow their businesses by hosting their own radio show and podcasting it on the internet.” If you are in Atlanta, be sure to review Business RadioX to learn about opportunities to host a radio show!

Do you need help with your job search? Follow this link to learn how I can help propel your job hunt!

In Atlanta? GA is expecting 10.1% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.