Keppie Careers

Social media speaker, social media consultant, job search coach

To thine own self be true…

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It’s more than just a line from Shakespeare! Wouldn’t it be nice if everyone who worked had the luxury of spending their work hours doing something that they enjoyed and was true to their values and skills? If you are considering a new career, have you done any thinking about how that career intersects with who you are (or want to be)?

Focusing your your values is one way to help direct your search.  Check out the University of Minnesota’s Values Inventory to get you thinking about your values and what you really want in terms of work.

Another strategy is to focus on skills.  So many job seekers can’t really identify what they have to offer in the way of skills.  This is a real problem when it comes to the self-marketing, self-selling and interviewing aspects of the job search.  I’ve said it before:  If you don’t know what you have to offer, who does?

There are many ways to approach figuring out your skills.  There is a basic one that I advise my clients to consider:  look at a skills list.  Highlight all of the skills you’ve EVER used or could remotely be related to you.  Then, go back and check off the skills that really resonate and feel like “you.”  This is a basic, not time consuming and free way to get you thinking about  your skills.

Another suggestion is to use an on-line skills profiler tool.  This instrument  allows you to identify and match skills used in a variety of different jobs with specific occupations.  You can search by skills or start with occupations.  This tool may give you some new ways of thinking about how you can use your transferable skills.

Personality and occupational tests are tools to help focus your plans.  John Holland’s Occupational Test functions on the belief that people who have similar interests may prefer the same types of work environments.  It aims to categorize your interests, abilities and personality into themes that may then be grouped to target careers.  This is one of many personality driven assessments available that may help focus your goals.

Transferable Skills

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It is so important for you to know what you have to offer when you are looking for a job!  Transferable skills are a great avenue for marketing yourself into a new job or career.  These skills, when used to your advantage, can open doors and present opportunities that may have seemed unattainable.

Keppie Careers’ “Free Career Advice” has an article that describes transferable skills and offers a link to an assessment to help you figure out what you have to offer.  I hope you’ll take a look!  You may be surprised to realize all that you have to offer.

keppiecareers.com…We advise, encourage, enlighten!

Best Careers and Unemployment

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It’s not great news for the US economy…Numbers show that unemployment is at a 2-year high.  In December, the economy only added 18,000 jobs instead of the 70,000 predicted.  These are the worst numbers reported since August 2003.

If you are in the construction, manufacturing and retail sectors, these are not good times for your industry.   Health care and professional services did much better, gaining jobs.

As you think about “A New Career for a New Year,” consider reviewing US News & World Report’s “Best Careers for 2008.”  Some of their selections may surprise you.  Consider if angling toward a career predicted to have a rosier future might be right for you.   (Keeping in mind that not all predictions actually come true!)   What are your transferable skills?  Could you use them to market yourself into a whole new career? 

This is a great time for some self-searching and research.  Maybe it is time for a whole new direction!

keppiecareers.com…We advise, encourage, enlighten!

Bragging

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When you are writing your resume, don’t be afraid to brag a little bit.  Some may say that there is a fine line between the obnoxious, pretentious job seeker and the applicant who wants to show their stuff.  I think that the difference comes down to proving it.

If you can support accomplishments with cold, hard facts – do it!  Avoid vague, generalized statements touting yourself as a “results oriented achiever” or a “visionary executive” unless you can actually demonstrate that those tags suit you.

Your resume is not a place to be modest.  If you don’t explain to the reader what you have to offer, he or she isn’t going to know, so don’t hold back.  Think about you and what you have to offer.  (Self-assessment is a theme that will run through much advice from Keppie Careers…Take note!)

Just don’t let your resume drown in unsubstantiated, fuzzy, one-size fits all, over-the-top expressions of grandeur.  Your hiring manager will thank you.

Know Yourself to Sell Your Skills

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If you were hired to sell something, an HDTV, for example, do you think that you would sell very many if you couldn’t describe what makes that particular TV special or useful?  The customer doesn’t want to spend a lot of money without knowing what she is going to get in return.  If you couldn’t quickly convince the client that YOUR TV offered the most features and the clearest picture, customers would nod and smile at you as they moved on to see what the next guy offered.

You see where I’m going with this? In job search, you are selling yourself!  If you don’t know what you have to offer, what makes you special and unique, you aren’t going to get very far.

To write a strong, active resume (your job search calling card),  you need to evaluate your skills and make a connection to the employer’s needs.

You’re thinking that you don’t have any skills?  Many of my clients underestimate what they have to offer an employer.  I once worked with a woman who spoke several languages fluently, but didn’t think it was worth writing on her resume (which targeted an international position).  She believed that “everyone” was multi-lingual.  As a result, the hiring manager may assume that she was unqualified for the job.

Don’t underestimate what you have to offer!  Spend some time thinking about your qualifications. Review a skills list to get you thinking.  List every word that describes you.  Think in terms of what makes you distinctive.  Think about how you would sell yourself.