Keppie Careers

Social media speaker, social media consultant, job search coach

Job search planning – steps, tips and tricks

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july2582874758_5bebef06c2_mSince we are on the cusp of a new month, a new fiscal year for some and have just officially crossed into a new season, I am declaring this week on my blog as “Job Search Future Planning Week.” Everyone engaged in a successful search needs to have a plan.

Today, some tips and/or reminders about how to get your job hunt off on the right foot. Stay tuned this week for posts and ideas that are a little off my typical path!

Identify your 3%…

Peter Weddle explained that the genome project taught us that humans are 97% similar! So, he suggested that we each have 3% that is special and unique. Have you thought about that 3%? You need to focus and purposefully identify what you have to offer that makes you stand out from everyone else. It’s not enough to assume that it’s obvious or that everyone will recognize your talents. Stop, outline what you have to offer and focus on your goals. Then, move forward with intent.

Stay upbeat and positive – it really matters

You’re not alone – try to focus on the silver lining in the job hunt. No one wants to hire Debbie Downer. There’s no telling how much a positive attitude will help you succeed, so do your best to stay upbeat, or at least to look upbeat to the outside world.

Work on identifying companies – not just looking for openings.

Searching for job opportunities posted online can certainly take all of your time. Instead of focusing on open positions, consider targeting companies of interest (even if they do NOT have openings) and network your way into the organization so that you will be “top of mind” when there is an opportunity.

Know how to tell your story…

Did you know that being able to tell your story is probably the most important part of the job hunt? You need to be able to share your “elevator pitch” when you meet people and it’s important to have some good stories to tell on your resume, in your cover letter and during an interview. I like Kathy Hansen’s Tell Me About Yourself, a book that is all about how to tell your job search story. Be sure to pick up a copy!

Dive into social media if you haven’t already!

Yes, this can take some time if you are going to do it full force. But, you have time, so go for it! Start searching for blogs in your niche. Guy Kawasaki’s Alltop list is a perfect place to find blogs in an array of topics, but you can certainly use Google to find current information in your field of interest. Spend some time researching and exploring. See if you can identify the stars in your field. Use online mechanisms to connect to them! (More about LinkedIn, Twitter and Facebook later.)

In fact, the New York Times published an article, The Brave New World of Digital Intimacy, which emphasizes the importance of expanding your network beyond your immediate circle:

This rapid growth of weak ties can be a very good thing. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they’re farther afield, yet still socially intimate enough to want to help you out.

This idea is also proven in Malcolm Gladwell’s The Tipping Point, an excellent read for those interested in being connected!

LinkedIn

I can’t emphasize how important it is to enhance your LinkedIn profile. Recruiters are sourcing from LinkedIn in large numbers, so if you aren’t there with a strong statement of your qualifications, skills and accomplishments, you are missing out!

Use Twitter to help you find a job

Yes, you CAN tweet yourself to a job. Get set up using the tips linked above and follow these links to learn what people to follow to help accelerate your search and about Twitter applications to use to help you propel your job hunt.

FaceBook

While Facebook isn’t my favorite social network for job seekers, you can use Facebook groups to help with your job hunt, and there are many Facebook applications that are useful for job seekers. You may also want to review how to use Facebook for your job hunt.

Start taking care of your digital footprint

Satisfying Career, Happier Life suggests these services to help control your digital dirt:

These resources may be useful, but you don’t want to be in the position of worrying about whether or not unsavory pictures or trash talking could have cost you an interview or a job. Be careful what you put online and you’ll never have to find out how well or quickly these services work!

Don’t forget to keep up your in-person networking

If you want to succeed in business or your job hunt, you need to be able to engage on a person-to-person basis, tell your story and share information to help you connect.

Consider the cost benefits of seeking career advice.

The fact is, most people don’t have a very good resume and have no idea how to search for a job in today’s economy. In a competitive environment, your job seeking materials (this includes your LinkedIn profile and web 2.0 presence) will be even more important. Money may be tight, but hiring a coach and/or a resume writer might be just the boost you need to propel your search. Anita Bruzzese, career advice columnist and author suggests,

“If you don’t think you can afford a career coach, consider giving up some of the extras in your life (a gym membership, eating out, cable television, etc.) which can can help you pay for a coach.”

Consider the cost of unemployment and the fact that you are much more likely to land a job in a timely way if you have a great resume, understand how to market yourself and are well prepared to interview and negotiate.

Need a little help ramping up your search? Read how I can help get you going!

photo by phlyersphan

Can You Identify Your Single Greatest Accomplishment?

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I’m working with a client whose documents include a note about a specific role that she performed in one of her positions. She indicates that this was “her single biggest professional accomplishment.”

This led me to ask: How many of us can identify our single greatest professional accomplishment? Can you? What if someone asked you in an interview what work experience made you the most proud? Could you pick one?

Maybe we are all too busy trying to identify our weaknesses to describe in an interview, when we should be focusing on the best things we have to offer. Think about it…If you don’t know your greatest strength, who does?

photo by ducktourer

The Behavioral Interview: Have STAR Job Stories to Share

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Each week in BusinessWeek, Jack and Suzy Welch contribute a column.  This week’s (April 7) column concerns questions for interviewing CEO candidates.

While most of us will not interview for a CEO position, it is interesting to note the questions the Welches suggested.  Some samples:

In your career, what’s the best example of you anticipating market changes that your competitors did not?

Can you point to any of your people who “grew up” with your guidance and  have gone on to succeed in your own company or beyond?

What was the toughest integrity violation you have encountered and how did you handle it?

Have you ever had to define yourself in the midst of criticism, and did you succeed?

You’ll note that all of these questions are behavioral in nature…They ask the interviewee to tell a story demonstrating his or her abilities regarding the question. The point of the behavioral interview question is to determine how a candidate has behaved in the past, thus suggesting their future behavior.

Answering behavioral questions requires some preparation.  Consider the “STAR” technique:  Answer this type of question by offering:

S – situation.  Describe the scene.  Offer some background for the listener.
T – task.  Elaborate on the work that you did to solve or address the problem.
A – action.  Describe what you did.
R – result. Don’t forget to explain how it all came out.  Hopefully, you were the hero in a story with a happy ending!

It’s a good idea to have some stories that describe obstacles you’ve overcome, including problems with colleagues or bosses, as well as several stories describing successes.  Have some “job stories” to share and you’ll be better prepared to explain what you have to offer an employer.

Discover Your Value Propositon – The Elevator Pitch, Part II

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In a previous post, I outlined the importance of writing your value proposition or “elevator pitch.”  To recap, this is a short (30-second), prepared speech that addresses the questions, “Who are you?” and “What do you have to offer?”

In Part One, I suggested writing down your top five work and personal accomplishments. 

Now, think about what you want to achieve.  Tie these achievements to the target’s needs…

What problem do they (or their organization) have that you can help solve?  Remember, although the pitch describes what YOU offer, it is really about your target.   In fact, you should alter your pitch depending on your target.  (Once you have something solid worked up, it will be easy to adjust it depending on your audience.)

Offer specifics about your skills and accomplishments that address the target’s problems. Are they lagging in sales?  Maybe you have a fabulous sales track record.  Do they need new written materials?  Bring up your background and accomplishments in revising or creating such materials.  In other words, you are the answer to their problem!  (Who doesn’t want to meet the person who solves their problems?)

Demonstrate your interest and excitement about your work.  No one wants to engage a cold fish.  Don’t go overboard (no jumping on couches a la Tom Cruise), but be sure that you sound passionate about what you have to offer.

Practice your pitch.  Memorize it until you could say it if someone woke you up from a nap.  Once you know what you have to offer, it will be easy for you to tweak your pitch depending on the target and what their needs may be.

You may be surprised at how useful it is to have an elevator pitch ready at a moment’s notice.  It’s useful for networking as an answer to the question, “What do you do?” and you can rely on it as an introduction to a great “gate opener” (someone who has the potential to connect you to someone who may be instrumental in your job hunt).  

By sharing information about who you are and what you do that is targeted to the individual who could use your services, you are several steps ahead of most job seekers and professionals who are not prepared to describe what they offer.

Keppie Careers can help you with every aspect of your job search.  Need a resume?  Help with your linkedin.com profile?  Interview prep?  Take advantage of our experience:  www.keppiecareers.com

Discovering Your Value Proposition – The Elevator Pitch, Part I

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Have you written your elevator pitch? Otherwise known as your value proposition or a personal infomercial, this is a brief (some say 2-minutes, I like 30 seconds) introduction to you with a focus on what you have to offer.  This technique is used all of the time in sales and marketing, and since your job search is all about marketing YOU, having a well practiced, targeted elevator pitch is a good idea. (The name comes from the fact that you could deliver your “speech” while going down an elevator with a great contact.  I guess the length may depend on the height of the building! Since most people have a pretty short attention span, assume most buildings are short.)

Just as your resume should be targeted to the reader’s needs instead of your own needs, your pitch should focus on how you can solve a problem for the listener. What do you offer? What is your hook?

Discovering Your Hook

What is special about you?  What skills and accomplishments set you apart from every other person in the room? In your industry?

You need to know two things:

  1. What the employer wants.
  2. What you offer.

You will find out the employer’s needs via research, informational meetings and networking.  Discovering what you have to offer may take longer!

Big brands like Disney decide what they offer before they create and place their advertisements.  When they want to advertise Disney World, they appeal to families and parents’ need for an affordable, yet magical vacation.  Their brand is all about magic and family fun.  Their television ads appear on shows with a high viewership of people Disney targets.

If Disney didn’t consider what they offer, they wouldn’t be able to target their marketing.  By defining themselves and what problem they solve, they can offer a hook (an affordable family vacation).

What is brand YOU all about?  What makes you special and unique? Think about what you offer an employer.  Consider your top five work and personal accomplishments. Write them down and think them over.

Read more about writing your elevator pitch…