In a previous post, I outlined the importance of writing your value proposition or “elevator pitch.” To recap, this is a short (30-second), prepared speech that addresses the questions, “Who are you?” and “What do you have to offer?” In Part One, I suggested writing down your top five work and personal accomplishments. Now, think about what you […]
Discovering Your Value Proposition – The Elevator Pitch, Part I
Have you written your elevator pitch? Otherwise known as your value proposition or a personal infomercial, this is a brief (some say 2-minutes, I like 30 seconds) introduction to you with a focus on what you have to offer. Â This technique is used all of the time in sales and marketing, and since your job […]