Keppie Careers

Social media speaker, social media consultant, job search coach

Read They Don't Teach Corporate in College for a smooth transition from "flip flops to wingtips"

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corpincollegeAlexandra Levit’s first book, They Don’t Teach Corporate in College: A Twenty-Somethings Guide to the Business World, is now out in a revised edition to help anyone ready to try to transition to the working world in today’s tough market. As the author of four books and a Wall Street Journal contributor, Alexandra keeps her finger on the pulse of the corporate world, particularly as it relates to Gen Y.

I believe that job seekers and careerists of all ages can benefit from reading They Don’t Teach Corporate in College. It is packed full of useful advice and tips, all of which are nicely summarized at the end of each chapter for the impatient reader.

With advice on everything from goal setting to networking, problem solving (even when the boss isn’t around) to how to appropriately showcase your abilities in a work environment and how to recognize when it is time to start looking for a new job, Alexandra’s book is a useful and valuable resource for anyone who could use a little
advice about how to succeed in the business world.

But this isn’t your typical, “rah rah” corporate guidebook. It’s an honest and open examination of some of the many challenges that workers today face. (Constant restructuring, difficult or overstressed bosses, overly competitive colleagues, the list goes on!) The author shares her own experiences that compelled her to write the original edition of the book. She isn’t speaking from a vacuum, but from an in-touch perspective of someone who has “been there, done that” and lived to tell the tale!

One of my favorite sections reminds readers of the importance of optimism. Alexandra suggests that “you are what you think.” The take-away? “As a human being you are responsible for your own life, and you have the ability to choose your response to your environment” (p. 170).

I think this take-away is key for all job seekers and professionals. It’s a message I constantly share and an important point for job seekers and anyone hoping to improve his or her professional life. Reading Alex’s book is one step in the right direction!

If you are ready for a change and could use some help with your search, follow THIS LINK to learn more about me and how we can work together!

Courting Your Career – lessons from dating applied to the job search

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Are you the job seeker who, when asked what you’re good at, or what you want to do,  says, “I am really good at a lot of things. I have many skills, such as X, Y and Z, and I am a quick learner, so I can really do anything and I am open to just about any job.”

If that sounds familiar, it is time to re-work your pitch! As Shawn Graham, author of Courting Your Career, notes in the book, being willing to do anything is akin to saying you would date just about anyone, as long as they have teeth!

Shawn’s useful and informative book helps make the job search process more accessible to readers by comparing a job search to a search for a mate.

The first step for both processes? Figure out who you are and what you want! Look beyond physical appearance and cast a wide enough net to include a variety of types of companies to “romance.”

While some may believe that “fate” should play a big role in their love life and career paths, it’s a good idea to incorporate a good dose of planning in both areas for success.

Shawn weaves the dating analogy through the “meet market” – networking, and reminds readers that “Before you can date someone, you need to meet someone” (p. 33).  He offers three principles of effective networking:

  • Assess – figure out who you know
  • Expand – grow outside of your existing network
  • Maintain – keep up your ongoing relationships

He reminds us that leveraging skills learned from past relationships is as useful for job seekers as it is for dating!

A tip I particularly enjoyed that also is perfectly aligned with both dating and job seeking is “it isn’t all about you.” Shawn asks, “Have you ever been on a date with someone who talked about him- or herself all night long?” (p. 111). You don’t want to be the self-centered job seeker! Remember that looking for a job is just as much about connecting to the employer’s needs as it is about what you have to offer!

There are some differences between job seeking and dating…For example, Shawn reminds readers that they should NOT send flowers to thank an interviewer!

Courting Your Career is a great (and fun) read for anyone in job search mode. The message is an optimistic and useful reminder – so much is in YOUR hands! Take advantage of it and move forward successfully!

YOU have a chance to win a copy of Courting Your Career! All you need to do is comment on any one of my blogs (comment on as many as you’d like to increase your chances). Share a story, ask a question…Let us know why you could use this book. I’ll pick one winner at random on Friday to receive a copy.

GreatPlaceJobs

Examiner.com

Secrets of the Job Hunt

Need some help with your job search? I won’t help you with your dating life, but you’ll probably learn some great transferable skills when we work together! Follow THIS LINK to learn more about me and how we can work together!

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Know what employers want to strengthen your career fitness

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fitness3125436528_6790992c00_mSo, you want to find the all important, challenging and meaningful work. I’ve been sharing information that Peter Weddle of Weddles said in his talk at the Career Management Alliance seminar. (Be sure to read the previoius posts – It’s not a come as you are job market and What’s your 3%?)

Weddle talked about having the courage to break out of the box you created for yourself at work. He asserts that everyone can be an A-player at something! The trick is to identify that special and unique part of you!

So, what does Peter think are the most important traits that employers seek?

He says, “Employers value people who are accomplished, but who accept responsibility for continuing to engage and learn.” In other words, you may be the most accomplished CEO, but your resume includes evidence that you are learning a new language!

But, what other aspects are attractive to employers?

  • Leadership
  • You speak a second language
  • Specific computer skills
  • Flexibility

Not surprisingly, employers all want to work with winners! How can you be a winner? Stay tuned for more ideas!

I will help you move in the right direction for your job hunt…If you are ready for a change and could use some help with your search, follow THIS LINK to learn more about me and how we can work together!!

photo by ambrosianapictures

Personal Branding Magazine – help lift up others to encourage personal success

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sampleissue6Your “personal brand” is what makes you special and unique – it is what you are known for in your circles (and beyond). It is amazing how a well-constructed online strategy can form a successful personal brand.

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine.

This issue is dedicated to female brands and their impact on business and our culture. In this issue, we’ve interviewed some of the brightest and most talented female brands, including Sarah Austin, Laura Ries and Natalie Gulbis, to explore what these women are doing to make this world a better place. There are many tips and strategies for women who want to control their careers and command their futures, as well as for men who are looking to learn from these talented women.

This is an exerpt of my introduction to the magazine:

This issue of Personal Branding Magazine, “Female Power Brands” puts the spotlight on women who have made significant contributions in personal branding. By designating a special issue to highlight these women, I hope we don’t run the risk of marginalizing female contributions to the movement. Rather, it is a great opportunity to showcase some women whose work and insights are unique and significant.

Contributor Pamela Slim shares this quote that I believe helps set the tone for the issue:

“Success is liking yourself, liking what you do and liking how you do it.” — Maya Angelou

I hope our readers come away with the sense that one way to like yourself, what you do and how you do it is to focus on how you and your personal brand can benefit others. This is a theme that pervades this issue. Laura Ries points out that, “Using skills such as communication, compassion and candor allows women (and men) to be known as effective leaders and team players echos this sentiment. She asks, “How does one make sure to give meaning? Mostly by listening and learning, often by staying with it to help others. It’s that love thing. It has incredible power, when given freely.”

Contributor Judy Martin quotes Barbara Litrell, former publisher of Working Mother Magazine, as saying, “Women have been running businesses in great numbers since the 1970’s, but they are branding themselves more confidently now, as they support one another in partnerships, thus enhancing their own brands.”

So, brand yourself thoughtfully, but don’t forget how important it is for others to sense your kindness and generosity of spirit. One lesson to learn from this issue is that being a team player, giving of yourself and connecting with others because you genuinely care will help lift YOU to higher career heights.

FREE sample available today (HERE).

To subscribe to the magazine please follow THIS LINK.

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward – Keppie Careers is here for you.

What Twitter applications should you use for your job hunt?

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Regular readers will know that I am a huge fan of Twitter for the job hunt. (Click HERE to learn tips to get started on Twitter and why it is useful.)

Since I wrote that post, there have been so many new Twitter applications that can be useful for job seekers. It’s hard to keep up with all of them! Luckily, Tawny Labrum of AskBinc just posted a comprehensive compilation of 15 great Twitter applications and invited me to share it with my readers!

ConnectTweet – See what is going on inside the doors of a potential company, through the Tweets of their employees.  ConnectTweet allows individuals at the front lines of the company to add a #tag to their company relevant tweets, those tagged tweets are then filtered and posted to the companies @org’s Twitter account, allowing the company’s followers to clearly see the human voices on the inside.

TwitterJobCast– A local job search that allows you to see who is hiring on Twitter by browsing for jobs by city, state or zip code. It works by making requests to the Twitter API. Additionally, the Yahoo! Maps API is used to translate locations into geocodes for use with the Twitter API.

TweetJobSearch – An open source search engine for jobs posted on Twitter, TwitterJobSearch has posted 44,165 new jobs in the last 7 days.  Many of the jobs listed are tech related jobs, but through their search you can look for the position you want in the city you want.

Twellow – Also know as the Yellow Pages for Twitter it allows you to cut through the clutter Twitter sometimes creates.  It enables you to find real people who really matter.  The Twellow service grabs publically available messages from Twitter, analyzes and then categorizes the tweets into categories.  By using this service you can narrow your searching to specific niches and find who you are looking for, that way you can follow specific Tweeters and network your heart away.

TweetBeep – “TweetBeep is like Google Alerts for Twitter” TweetBeep is very simple, you signup for an account, confirm your email and set up alerts to be delivered to your email.  Want to know whenever someone posts a job for a Java Dev?  Set up and alert for that and you will be notified through email on a daily or hourly basis.

HashDictionary– #Hashtags are a way on Twitter to group certain conversations about a particular subject.  If you want your Tweet to be included in a special grouping put the group’s #hashtag somewhere in your Tweet and it will be grouped with other updates using the same hashtag.  HashDictionary.com is a community based dictionary for hashtags on Twitter. Hash tags have been described as collective digital bookmarks and are widely used throughout Twitter. If you want to you can also search the most popular hashtags at #hashtags.org or Tagal.

JobMotel– Allows you to search web developer jobs listed on Twitter.  From what I can tell JobMotel mines Twitter for web dev related jobs and rss feeds them onto their site.

TweetDeck – One of the more popular Twitter 3rd party application, Tweetdeck is a desktop application that acts as your personal browser for staying in touch with what’s happening by connecting you with your contacts on Twitter.  With TweetDeck you are able to create groups from Twitter users and have all those tweets filtered into one screen.  It also lets you do a search for a specific topic and get a live feed every time someone Tweets about that topic.  It helps out with your job search because you can create a filter for the companies you are interested in, see what the Twitterverse is saying about them and be aware when they post open jobs.

TweetMyJobs – TweetMyJobs is a service that brings recruiters, hiring managers and job seekers together on Twitter.  They create Twitter Channels for major cities and job types, and an easy-to-use interface to subscribe to those channels. You will get instant notification of any new jobs as a text message on your cell phone. In your job search all you have to do it create an account on Twitter and TweetMyJobs, subscribe to the desired Job Channels, and have any new openings automatically sent to your cell phone as a text message via Twitter. You can also access job openings on the web at TweetMyJOBS or Twitter.

VisualCV – Not quite a Twitter Application, but you can create your online resume on VisualCV and include a link to your resume in your Twitter Bio.

TwitterSearch – You can find job information on Twitter Search.  Type in the keywords that are important to you it will display results with all tweets that have those keywords, you can either view all the tweets and follow the users or create a RSS feed to read the results later.  Other Twitter Search applications are Just Tweet It and TwitterTroll .

NearByTweets – Search Twitter by Keyword and Location – find out if there are any jobs available in your area or the area you want to work.

Twollo – Twollo allows you to automatically follow users that have similar interests as you.  You tell the application what you like or what you are interested in and the program will generate tweeters for you to follow that have similar interests as you.

Twitscoop – Find out what is being talked about on Twitter right now.  You can search by keyword, allowing you to see realtime info on jobs and networking events.

As an industry expert, often called upon by major media outlets to serve as a source regarding using Twitter as a job hunting tool, I am well situated to coach you! Contact me to discuss how I can help get your search moving!