Keppie Careers

Social media speaker, social media consultant, job search coach

Are your perfectionist tendencies helping or hurting you?

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My friend, Ken Revenaugh, who authors the Fast Track Tools blog, often writes about the importance of storytelling in business. He advocates keeping an eye and ear out for stories everywhere you go to help illustrate a point down the road. During my recent visit to New York City, I kept a list of inspiring blog topics relating to career and job search. My favorite inspiration occurred during a visit to the Metropolitan Museum of Art.

While in the impressionist wing, viewing art by French artist Edgar Degas (1834-1917), famous for his paintings and sculptures of ballet dancers, I noticed an explanation accompanying many small sculptures (photo at right). Apparently, there were more than 150 pieces made of clay, wax and plastiline that Degas had been ambivalent about preserving in bronze because he wasn’t sure they were good enough.

I thought it a little ironic — this master painter and sculpture, whose art is now famous around the world and displayed in iconic museums, was worried some of his work wasn’t good enough to save for posterity.

Clearly, he had perfectionist tendencies, as the placard near the famous, “The Little Fourteen-Year-Old Dancer (photo below), indicated he had taken such care to sculpt it, there were an “extraordinary number of surviving sketches in charcoal and pastel, as well as his study of the figure.” You can see some of his paintings of dancers in the background.

Stop and think: what are you doing well that you don’t think is good enough? What are you underestimating about your skills, experiences and accomplishments? Are you convincing yourself something isn’t good enough when, in fact, any more objective onlooker would convince you otherwise? Sometimes, it’s difficult to give ourselves credit for what we know we do well. I remember advising a student when I worked at Emory to highlight her multi-lingual skills (she was in the international health field). She assumed everyone had similar skills, and her accomplishments weren’t unique or special.

Just as Degas didn’t think enough of the many small sculptures to preserve them in bronze, you may be underestimating your abilities and not applying for the right kind of jobs. Maybe you haven’t had success landing interviews, so you think you should look for different (maybe less advanced) work? Have you considered the fact you may simply be underselling yourself in your resume and other marketing materials. (If you even have other job search marketing materials.)

Before you alter your course, make sure you’re giving yourself every chance to succeed in your chosen path. Consider hiring an unbiased career expert to help showcase your best “you” before you metaphorically destroy your clay, wax and plastiline job search.

What career lessons do you glean from this story? Share you ideas in the comments.

Could you use some help highlighting your “best you?” Contact me for a quote for a transformed resume and/or coaching to get your job hunt moving in the right direction. Be sure to consider having your own professional website to showcase your professional attributes and to help people find you online.

How can Google+ help with your job hunt?

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Have you been trying out Google+ for your job hunt? It promises to be an important addition to social networking strategies for job seekers, and it’s important to try to keep on top of opportunities to engage and grow your communities and to learn new information via online tools. I believe there are three big reasons to use social media:

  • To expand the number of people you know and who know you.
  • To learn new information pertinent to your field from mentors and thought leaders, and
  • To illustrate your expertise with a community of people who may connect you to opportunities based on learning about you and what you know.

Google+ allows users to accomplish all of these goals in similar ways to other networks, such as Twitter, Facebook, and LinkedIn; it very easy to open up pathways to connect with people you’ve never met and to engage in an in-depth conversation. This engagement compares, in many ways, to Twitter, where it is possible to connect, meet, and learn from people you don’t already know, without barriers requiring introductions.

Google+’s value add is the fact that Google controls much of search traffic. Any tie to being “found” online and any boost Google+ may provide gives this new network extra value.

Read my post on Job-Hunt.org for tips to use Google+’s features, including your Google profile, “circles,” “sparks” and “hangouts.” Stay tuned for information about the Career+ Chat, sponsored via the Career Collective (and friends).

How to make it easier to find you – in Google+ and via Google profiles

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You’re starting to think Google+ may be a good use of your social networking time? If you read Kelly Dingee’s post on Fistful of Talent about why she’s excited about using Google+ and Google profiles for recruiting, you should be!

One of the big reasons to use social media is to help you find people you want to know. I wrote about how to find people on Google+. Be sure to take a look at my post, because it gives you the tools to figure out the next important piece of the social networking puzzle: How to BE found!

Your Google profile (which you probably own but don’t pay much attention) is important. If you’re not already on Google+, you can find your profile via Google profiles: http://www.google.com/profiles.

If you are already on Google+, you can start to test out how easy (or difficult) it is to find you via your profile by searching the various tools I listed in the “how to find people on Google+ post.”Think of the keywords you want people to use to find you. Are you a graphic artist working mostly in Atlanta?  Search, {“graphic artist” and “Atlanta”}. How many pages does it take to find your profile?

Identify the keywords you want people to use to find you. (Follow that link for advice about how.) Maybe your location is not important, but the fact you design custom Facebook pages? Decide your KEY keywords.

NOW – pack your Google profile with those words. Similar to LinkedIn, where it is easier to find you if you include keywords in your titles, descriptions, skills, etc., it appears Google will index you higher in search if your profile is packed with your keywords. List all of your titles. Include professional associations. List anything including keywords in your profile.

A trick?

Google doesn’t offer a “keywords” section to “tag” yourself in the profile, which would be similar to LinkedIn’s “specialties” section, where it is appropriate to list words and phrases relevant to you. Why not add one in?

In your “Introduction” section, add KEYWORDS: and then fill in all the words and phrases you think will help people find you in search. I did it, and it immediately impacted my search results in Google+. Take a look at my profile.

Try a “before” and “after” search to see if your rankings improve. Let me know how it works for you!

photo by Auntie P

How to find people on Google+

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You may already know the Web is buzzing with information and insights about Google+, Google’s new social network. Reasons to use social networking for business or job search include:

1) To expand the number of people you know and who know you. To find and to be found!

2) To learn new information pertinent to your field from mentors and thought leaders.

3) To illustrate your expertise with a community of people who may connect you to opportunities based on learning about you and what you know.

It seems clear Google+ offers a lot (and a lot of potential) to satisfy these needs.

Today, I wanted to share some advice about how to address #1: How to find people on Google+

Recruiters in the social sphere are already buzzing about using Google+ profiles to find and source applicants. It’s important to know how they are looking and to make your profile as searchable as possible. Google doesn’t share its search algorithms, but there seem to be ways to make it easier for people to find you.

How are people searching?

I do not profess to be an expert at Boolean search. Luckily, I know how to find the people who are! If you’re not familiar with Boolean search, it’s a way to create (usually) complex strings of search requirements in order to find the exact results you want. For example, you can write a Boolean string to find engineers who graduated from a particular school. Depending on how complex the search, it may find engineers with a school name in their title, or only those who actually listed they “graduated” from the school. It’s possible to write a search to find people who work in a particular company, or those with a particular job title.

Kelly Dingee wrote a terrific post on Fistful of Talent about why she’s excited about using Google+ for recruiting. (Be sure to read her post; it may convince you to at least create a great profile and hop on board!) In addition to her ideas information about how she plans to use Google+ and Google profiles for search, Kelly provides what she calls a “simple” search string (to use directly in Google) to find an engineer in Google+:

site:plus.google.com google engineer

Irena Shamaeva wrote a great post about how to search Google+ profiles. Irena links to two searches I think are particularly useful for job seekers. Her first link is to search for people on Google+. This brings you to a page inside Google itself, set up to let you search within Google+ profiles. Search for anything you want to find here. Maybe you’ll be looking for expert career and social media advice? Search {“career coach” and “social media”}. Or, even, {career coach, social media}. You’re looking for someone who works in a particular company? The link brings you to “work at Google.” You can search for “work at” any company!

Hopefully, you are recognizing the opportunities to find people on Google+. As the number of people who sign on grows, the opportunities to find, learn from and connect to people will also grow.

Some additional, useful resources for finding people:

@recruiterdotcom details search strings and how to write them in their post. They also wrote a post about how to find people on Google+. They suggest two new tools to try, which seem similar in results to the link above, but are created outside of Google:

If you’re already using Google+, you may be familiar with “hangouts.” Recruiter.com also highlights a website called gphangouts.com aggregates all the public hangouts on the social network. It includes “recent” and search functions too.

Wait – you want to start from the beginning – what’s Google+? Read this post to get started learning what you need to know.

Stay tuned for more information about Google+. Please consider including me in your “Career Advice” circle. (No one has access to what your circles are named!) Find me in Google+ HERE.

photo by gwen

Job search inspiration from New York City

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When I travel, I try not to worry about how often I blog. For me, I’ve found it’s better to try to have some new experiences to inspire my posts. I recently returned from New York City, where I visit every year to meet colleagues and to see family and friends. I have a list of job search related ideas to consider adding to my blog. I already wrote about how the horse-and-buggy driver provided a great lesson about defining your unique value proposition.

It’s been a hectic week returning from being away, so I thought I’d re-share a post I wrote several years ago after visiting NYC. I think it’s still relevant. Stay tuned for a few more career lessons inspired by my trip to the Big Apple!

Recently, I had an opportunity to ride the New York City subway. I say “opportunity,” because watching other passengers and what goes on in and around the subway offers an array of ideas for my blog.

One passenger stands out in my mind. Anyone who’s ridden the subway knows that you rarely get from point A to point B without encountering someone asking for money. Sometimes, it’s in exchange for some type of “entertainment,” other times simply because the person is hungry.

While sitting and minding my own business, I noticed a man in a wheelchair making his way through the train asking for change. At the other side of the train, another panhandler burst into the car with a loud and boisterous call for assistance. “Uh oh,” I thought, “Dueling panhandlers. What now?” The loud newcomer immediately noticed the man in the wheelchair. He stopped calling for a handout and came to sit down next to me.

I watched him go through his pockets and pull out all of his change. He counted it. It wasn’t much – maybe several dollars worth of coins. He sorted and fingered through it as I watched on the sly. He stood up and approached the man in the wheelchair. “What now?” I thought. I lived in NYC and rode the trains daily for years, but I don’t remember ever seeing two people in the same train car asking for money. (Maybe this is a sign of the times and is now commonplace.)

I admit that I was pretty surprised to see the man who had carefully counted his change offer a portion to the panhandler in the wheelchair. Here was someone who clearly didn’t have much offering part of his take to someone else who may have an even more difficult life.

I thought this made an inspiring story. Looking for a job is tough and trying work for even the most intrepid job seeker. Stop and take stock: how can you assist someone who needs help even more than you?

I’ve suggested volunteering as a great activity for a job seeker, as it offers networking opportunities as well as a chance to really give back to your community. But the panhandler offering some of his “loot” to another really put a spotlight on the issue of helping your neighbor.

photo by Shuggy™