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Keppie Careers

Social media speaker, social media consultant, job search coach

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The secret to effective job search

December 1, 2010 By Miriam Salpeter

Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which are linked at the end of my post. Please follow our hashtag on Twitter: #careercollective.

This month’s question focuses on common job search misconceptions. Unfortunately, “confused” is how job seekers often feel. They want to know the “right” way to apply for a job, what exactly their resume should say (and how it should look), whether or not anyone is reading their cover letter (should they even bother sending one?), when (and how often) to follow up…The list goes on and on.

However, I think the most important point that confuses job seekers is that the job search is not really about them. Nor is the resume, application, follow-up notes…None of it is about the job seeker.

The secret to successful job hunting? It’s about the employer.

If you are looking for a job, you need to research organizations and target your materials and networking efforts to appeal to them. You used XY skill at ABC place? That’s great, but what does it have to do with the job you want NOW? Everything on your resume and other communication (social media, in-person networking, etc.) needs to be geared to the employer’s interests and needs. Think of the employer as a spoiled child who wants everything his/her way. Avoid the temper tantrum in this case (which may be YOUR tantrum): give the employer what he needs to see. Convince her that you are the ONE candidate who is qualified and can do the job.

I’ve recently shared information about how to target your resume using keywords. Do that. If you are qualified for the position, you should be able to tweak and target your resume to appeal to your audience and land the interview.

When it comes to your resume, do your research to identify the employer’s salient points. For example, a manager may find that employers need candidates who have the following skills:

  • Mentoring/supervisory skills,
  • Diplomacy/communication
  • Leadership and
  • Specific subject matter expertise.

Once you identify the important skills – write the resume to identify and PROVE you are the candidate with the goods. When someone else reads the resume, will that person see proof of the necessary skills? Does the resume include accomplishments related to each of the points? It is not unusual to see a resume that states something but fails to prove it in the body of the resume. Any point that you are not supporting with evidence in your resume is a lost opportunity to drive home your point to the hiring manager.

Stop focusing on you and your needs – think about what someone else will be thinking when they encounter your materials or meet you. It’s the secret to job hunting successfully: it’s not about you.

Don’t miss my colleagues’ responses to this topic:

  • 5 Misconceptions Entry-Level Job Seekers Make, @heatherhuhman
  • How “Interview Savvy” Are You?, @careersherpa
  • Employers Don’t “Care”, @ValueIntoWords
  • Misconceptions about Using Recruiters, @DebraWheatman
  • 15 Myths and Misconceptions about Job-Hunting, @KatCareerGal
  • Are You Boring HR? @resumeservice
  • Job Search Misconceptions Put Right, @GayleHoward
  • Who Cares About What You Want in a Job? Only YOU!, @KCCareerCoach
  • How to get your resume read (sort of), @barbarasafani
  • The 4 secrets to an effective recruiter relationship, @LaurieBerenson
  • Job Interviews, Chronic Illness and 3 Big Ideas, @WorkWithIllness
  • The secret to effective job search, @Keppie_Careers
  • Superstars Need Not Apply, @WalterAkana
  • The Jobs Under the Mistletoe, @chandlee
  • 8 Common Sense Interview Tips @erinkennedycprw
  • Still no job interview? @MartinBuckland @EliteResumes
  • Misconceptions about the Hiring Process: Your Online Identity is a Critical Part of Getting Hired, @expatcoachmegan

photo by Tambako the Jaguar

Filed Under: Career Advice, Resume Advice Tagged With: Career Advice, career coach, Career Collective, confused job seeeker, how to find a job, job search, keppie careers, Miriam Salpeter, secret to job search

How to avoid mistakes on your resume

October 28, 2010 By Miriam Salpeter

Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which will be linked at the end of my post tomorrow. Please follow our hashtag on Twitter: #careercollective.

This month’s question (in a nod to Halloween this weekend): How to avoid scary career/resume mistakes? How should job seekers ensure their resume/career “costume” fits / attracts the right target audience?

Both questions are so important! I’ve been working on several webinars, and have been thinking a lot about targeted search and how to be sure your materials are perfectly suited to your goals. (This is more important than you might realize for a successful search.) But, since that is the topic of my presentation for the Career Summit, I’m going to hold off on those tips. You can still register for the Summit (and listen to anything you missed via the archives). I present on November 17th.  Learn more in THIS post about how the Career Summit is for you if you are looking for a job).

How to avoid scary resume mistakes?

Have you ever written an important document and sent it off, only to find that you included a silly error? Like, “I’m looking forward too meeting you” or “Its nice the the market is recovering.” (Can you find the errors in those sentences?) Your resume is as important a document as any, and the list of potential errors long.

I recently spoke with several hiring managers when I attended the Society for Human Resource Management-Atlanta’s conference, and each said that an error on a resume indicates a careless prospective employee. It may seem harsh, but when there are so many applicants for each job, weeding out candidates whose resumes don’t seem detail oriented is one way to screen them.

Are you relying on your spell check to catch your errors? You may want to think twice!

How often are words misspelled only to inadvertently form other words? You don’t want to advertise that you were distinguished as the “best manger of the year.”

I headed up the career center at Emory University’s Rollins School of Public Health. You can only imagine how many of my students were touting their credentials as something slightly indecent! (Think public without the all important L!)

A tip to consider: create an exclusion dictionary in yourMicrosoft Office program. This personalized dictionary will flag a word as misspelled (such as manger), even though the main dictionary knows it as a proper word.

Thanks to Lindsay Olson, who blogs about recruiting and PR, for sharing this fun video that she saw on Rowan Manahan’s blog, Fortify Your Oasis. The video offers an exaggerated example of why you can’t assume that your spell check is a good editor!

Be sure to read through your resume, and have a trusted friend review it as well. (Or a professional!) You never know when “public” may become indecent.  The list goes on and on: their/there, and/an, faculty/facility, board/bored.

In the meantime, take a look at this video for a good laugh!

Be sure to visit my colleagues’ posts on the subject:

Where Are the Wild Things, Anyway?, @WorkWithIllness

Is Your Job Search Making You Feel Like a Smashed Pumpkin?, @DebraWheatman

Hiding in Plain Sight, @WalterAkana,

Don’t make these frightful resume mistakes, @LaurieBerenson

How Not to Be a Spooky Job Seeker, @heathermundell

A Tombstone Resume:Eulogizing Your Experience, @GayleHoward

The Top Ten Scary Things Job Seekers Do, @barbarasafani

Oh, Job Search Isn’t Like Trick or Treating?, @careersherpa

A Most Unfortunate Resume Mistake No One Will Tell You, @chandlee

Oh no. Not the phone!, @DawnBugni

Halloween Caution: Job Seeker Horror, @resumeservice

Boo! Are you scaring away opportunities or the competition? @MartinBuckland @EliteResumes

Your Career Brand: A Scary Trick or an Appealing Treat?, @KCCareerCoach

How to avoid mistakes on your resume, @Keppie_Careers

Sc-sc-scary Resume Mistakes, @erinkennedycprw

A Flawed Resume is a Scary Prospect, @KatCareerGal

Job Search Angst: Like Clouds Mounting Before a Storm, @ValueIntoWords

Does Your Career Costume Fit You?, @expatcoachmegan

Photo by PumpkinWayne

Filed Under: Career Advice, Resume Advice Tagged With: Career Collective, keppie careers, Miriam Salpeter, Resume Advice

If your industry does not participate online, you can lead the way

September 26, 2010 By Miriam Salpeter

Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which are linked at the end of my post. Please follow our hashtag on Twitter: #careercollective.

This month’s question asks everyone to share a favorite career search resource.

I don’t make it a secret that Twitter is my favorite online resource for job seekers. However, many of you may be thinking that Twitter is only useful for people in certain professions — maybe marketing, writing, public relations? It’s easy to see the potential, positive implications for people who make a living in jobs that involve a lot of communicating.

Did you ever think about how you can use Twitter, even if you work in a field that isn’t overly represented in the medium?

I thought I would take the opportunity to share an interview with Brett Vanderwater MBA, CIA, CMA, CTP. Brett is a strategic financial leader who believes social media is useful for all careerists, even those in fields without significant representation. He tweets @BrettVanderH2O, and his blog is called Top & Bottom Line! He answered some questions about the topic of using Twitter, even if not a lot of others in your field have jumped in:

Many people believe that social media is only useful for certain industries. As a finance/business professional, what made you turn to blogging and Twitter, and how have they helped you advance your career?

My first introduction to social media was LinkedIn. I stumbled onto the fact that companies were performing a Google search prior to my interviews based on the fact they knew I was a runner and member of several professional organizations. I did land at Kellogg Company in a controller role at their Atlanta, Georgia facility.

After landing my job, I continued to study the communication power of social networking. I optimized my LinkedIn to include recommendations, news postings, discussions, and groups. I expanded my efforts to include blogging, which allowed for further creativity and helped me spread the word about my expertise in finance. The finance profession can be an introverted group and admittedly, I did take a deep breath prior to sending out the first blog post. Of course, I assumed 10,000,000,000 people would instantly read it! After realizing very few read it, I started advertising the blog on LinkedIn via groups and added Twitter to further leverage and market the blog.

I found Twitter to be a simple, yet confusing tool. This is when I sought professional advice on how to represent a professional image and further leverage the networking opportunities. I contacted Keppie Careers.

While I am still adding to my social network, the career value is the circle/network that it has created. The world I once played in was limited to the city where I lived. Now, the landscape is broad, and I have met professionals from all over the world. I have had the opportunity to speak at several Atlanta area professional forums to further communicate the expertise message. These events were directly related to the usage of LinkedIn, Twitter, and blogging.

Since there is not a critical mass of people in your field on these networks, how have you increased your following and how has that helped you?

The finance field is not very active on social networks, so I broadened my definition of a finance person. I now refer to myself as a Strategic Financial Leader and network with all levels of professionals in an organization. As a result, my LinkedIn contacts increased from 380 connections to 550. My Twitter followers expanded from 175 followers to more than 3,500.

What I learned was to utilize a skill I have been using in my business career – to lead. When a profession is not at the same place that you want to be or see yourself you have two choices: 1. Conform to the profession’s expectations. 2. Redefine it. I am choosing option 2.

Would you recommend that others in industries like yours (where there are not already a lot of people involved online) try using social networks? Why?

I recommend that the finance industry use the power of social networks and embrace the changing communication landscape to enhance knowledge sharing and actualize the globalization that we talk about in the conference room.

I believe the finance industry will embrace social networks and fully leverage its power. The driving factor is that adopting these tools will save money and speed communications, resulting in cost savings and exponential gains to corporations in the future.

Convinced? Take a look at this post about Twitter chats (when people use Twitter to share information and advice about a particular subject). You may be surprised by how many different types of people are using Twitter to connect with people in all different fields.

If you want to learn how to look for a job today, check out The Career Summit…more than a dozen online presentations to help you land that next job!

Read what my colleagues had to say about their favorite resources:

6 Ideas to Put In Your Toolbox, @WorkWithIllness

Your Best Job Search Resource? You!, @WalterAkana

In a Job Search, Knowledge is Power, @barbarasafani

Jump Start Your Job Search Now!, @resumeservice

Favourite Resources for Jobseekers, @GayleHoward

The Best Job Search Tool Ever, @careersherpa

Find What You Do Best, Know Your Stuff, and Connect, @chandlee

27 Recommended Blogs for Entry-Level Job Seekers, @heatherhuhman

Invaluable Resources for Job Search Success, @heathermundell

Favorite Social-Media Resources for Job-seekers, @KatCareerGal

Canadian Resources for Job Seekers, @EliteResumes @MartinBuckland

A Self-Empowering Job Search Resource, @KCCareerCoach

Covering your bases: 5 ultra-useful online career resources, @LaurieBerenson

Favorite resources for Job seekers, @DawnBugni

Top 3 Resources for Job Seekers to Position Themselves as Experts and Increase their Visibility, @expatcoachmegan

Time as a Career Resource: How “Not” to Squander It, @ValueIntoWords

Favorite Internet Resources for Jobseekers, @ErinKennedyCPRW

The Facts Behind Why LinkUp Is the Most Revolutionary Job Search Engine Available to Job Seekers, @GLHoffman

photo by psyberartist

Filed Under: Job Stories, social media, Social Networking Tagged With: Brett Vanderwater, Career Collective, keppie careers, Miriam Salpeter, Top & Bottom Line

3 ways to make networking fun for introverts and extroverts

July 26, 2010 By Miriam Salpeter

Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter.

This month’s question? How to overcome networking fears and make networking fun – tips for introverts AND extroverts. [Read more…] about 3 ways to make networking fun for introverts and extroverts

Filed Under: Career Advice Tagged With: career coach, Career Collective, how to network if you are an introvert, keppie careers, Miriam Salpeter

Put some sizzle in your job hunt – how to find a job now

June 17, 2010 By Miriam Salpeter

Today’s post is one of many from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter.

This month’s question? How to heat up your job hunt? [Read more…] about Put some sizzle in your job hunt – how to find a job now

Filed Under: Career Advice Tagged With: career coach, Career Collective, career search, how to find a job, job hunt, keppie careers, Miriam Salpeter

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