Keppie Careers

Social media speaker, social media consultant, job search coach

Age discrimination in the job hunt

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I’ve been thinking a lot about age discrimination facing job hunters. I plan to do a series of posts on the topic and have been collecting links and resources. There is certainly no shortage of information. (If you are an expert on the subject, or a job seeker with a personal experience or story to share, be sure to contact me!)

When I started to think about this topic, I remembered a blog that Marci Alboher wrote that described a job hunter, Lisa Johnson Mandell. Lisa was profiled on the Today Show because she had transformed her image as a 49-year old “over-the-hill” job seeker (in her industry – entertainment) by taking advantage of online resources and re-making her image to seem more “hip.” I was intrigued by the story at the time and wrote a blog responding to the topic.

(In a funny coincidence, Marci Alboher, author of the book, One Person/Multiple Careers: A New Model for Work/Life Success, is now a senior fellow for Civic Ventures, an organization dedicated to helping people reinvent themselves with “encore careers.” I’ve recommended their GUIDE for boomers (and anyone) who hopes to reinvent their careers in favor of doing something in the nonprofit world and/or the public sector.)

In doing some digging, I found out that Lisa actually has a book out now on the subject of remaking yourself for the job hunt – Career Comeback. In it, she talks about everything from appearance to attitude as they relate to overcoming age discrimination in your job hunt.

I just received my copy of Lisa’s book today, so I was inspired to share the post I originally wrote in July 2008 on the topic of ageism on the job hunt. I think it is just as topical (if not more so) today! Here is a version of that post…

You thought social media was for the “kids?” Blogging, Twitter, Facebook…You don’t have time to engage online with a bunch of people – you’re busy with your job hunt! Think again!

If you haven’t looked for a job in a while and/or aren’t tuned in to managing your “digital footprint” – what comes up when someone “Googles” your name – it’s time for a quick lesson in social media. The long and the short of it is this: an online presence is key to how people will perceive you. Especially if you are in a “young” industry that discriminates against workers over 40, appearing connected to new ways of presenting yourself (your brand, as it were), may help you open doors that seemed closed.

Take the story of a 49-year old entertainment reporter (as reported in Marci Alboher’s blog) who remade her image by freshening up her appearance and wardrobe and creating a hip online presence that made her seem younger than would belie her 20 years of industry experience. She hired people to help her, which is a great idea, but Marci points out that asking fashion conscious friends and teenagers (your children or others’) for advice and information about trends and technology is another option.

The key factor is, no matter how much experience you have, it is important to keep up with what is going on in today’s job market. Video resumes, Wikis, video conferencing, podcasts…Job seekers should be aware of these technologies and willing to use them! Be resourceful and aware – you may be surprised to learn that Web 2.0 tools can be a lot of fun and helpful beyond networking and job seeking. (Be sure to let me know when you start using a Wiki to plan your next potluck!)

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Facing discrimination in your job hunt? I can write your resume to make you look younger. Need help navigating social media and online networking? Keppie Careers is here for you! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Help Age

How to get your job search started

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The blogosphere is full of good posts this week about how to get started with your job hunt. (Here’s a good one from the New York Times, another one from Anita Bruzzese.)

In the “old days,” job seekers could put together some basic information (a resume, a cover letter and a pitch) and, with a little luck, land an opportunity. Now, not so much. People like to see optimized materials (a *good* resume isn’t good enough), a LinkedIn profile is a must, social (online) resumes are more and more common and an online presence is assumed. Not to mention use of Twitter and Facebook, both of which fuel today’s successful searches.

So, what is a job seeker to do?

It seems obvious – you can’t be successful until you get started. You can’t get started on everything at once, so break it down and work on one thing at a time. My friend, Cindy Petersiel, a business coach, introduced me to a term that describes this basic, yet important idea: “chunk it down.”

As a career coach, I advise my clients to “chunk down” their tasks so they won’t be overwhelmed by the process of finding a job. It’s great advice for any of us facing lots to do and not enough time. (That pretty much describes most people I know!)

Some tips for “chunking it down”:

1.) Review your assignments and goals. Create a list of everything you need to do. Make sure you have a complete picture of the tasks and create a time frame.

2.) Break down the project into natural segments. “Write a resume” may be one project (with several parts). “Make a networking plan” is another task. Prioritize the segments and think about how much time each piece will take to complete.

3.) Focus on one thing at a time. Compile a daily “to do” list. Make sure it is reasonable; don’t give yourself too many tasks on one day. Depending on the job and your patience, you may need to further chunk down the steps. (No one should expect to write a resume in a day!)

To decide what to do first, consult your list of priorities. To keep your focus, try to include some fun, interesting or simple tasks early on. If you’re doing things you enjoy or finish rapidly, you’ll give your project a boost and quickly check things off of your “to do” list.

4.) Plan ahead. Make sure you have everything you need to work on your task as scheduled.

5.) Seek help. It helps to have a good support system. Ask for advice when you’re really stuck and to ensure that you are on the right track.

6.) Reward yourself. Celebrate your accomplishments. Do something fun!

Get ahead by getting started… timeless advice for job seekers!

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by radiant guy

New Job, New You: A Guide to Reinventing Yourself in a Bright New Career

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The new year is a great time to think about reinventing yourself. So many people have been displaced from jobs and careers they enjoyed and hope to do again, but many are looking for the next new challenge. How perfect that Alexandra Levit’s new book, New Job, New You – A Guide to Reinventing Yourself in a Bright New Career is launching this week!

If you are thinking of reinventing yourself – or even if you are not – the tales Alexandra shares are inspiring. The book offers story after story of people who successfully made changes in their careers and in their lives as a result of a variety of factors:

  • Family requirements
  • Need for independence
  • Desire to pursue additional learning
  • Financial aspirations
  • Pursuit of a passion
  • Personal or health setbacks
  • Honing a talent or skill

In each category, we learn the stories of regular people (just like us!) who have made a move. Just to list a few:

  • Automotive marketer to toy producer
  • Accountant to wedding planner
  • Wine connoisseur to thought leader promoter
  • Stockbroker to pajama manufacturer
  • Paralegal to advertising copywriter
  • Electronic sales executive to motivational speaker

If you have read other career books, but haven’t “seen” yourself in them – this book is a refreshing change. I imagine everyone will be able to identify with some of the stories here -  via the circumstances and/or the choices described.

The personal, sometimes moving, accounts of people who took the reigns of their professional lives may inspire you, but what makes this book so special and useful is that, for each of the categories above, Alexandra includes self-reflexive questions for potential career changes to consider.  She offers specific suggestions, action steps and exercises to help careerists evaluate a fit for the change and a capacity to make it happen successfully. To top it all off – each chapter includes a resource toolkit and suggestions of useful books to read.

I’ve enjoyed all of the books I’ve reviewed by Alexandra, but I think this one is exceptional – a real home run for anyone looking for advice or information to help them move to their “next best thing.” I hope you will pick up a copy for yourself and anyone you know who could use a shot of inspiration and advice! Don’t forget to visit the book’s site for information about special offers and giveaways and plan to attend the book launch party on January 12th if you are in the Chicago area and keep an eye on Alexandra’s blog for regular career advice and information.

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

Job hunt stalled? A little preparation goes a long way

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Have you ever watched any of the popular shows that demonstrate how to make a recipe or bake something? Martha Stewart or Rachel Ray – they make it all look so easy. And, you can do it in 5 minutes or less. Presto – out comes a fully baked cake from the oven. Of course, any type of cooking or baking is a lot easier if someone first selects, cuts, chops and measures out the ingredients and cleans up for you after it is done.

I was thinking about this the other day. I have recently done a lot of entertaining (including all my own shopping, chopping and cooking), and I happened to have some extra cut up onions. Once I realized I had a “start” to dinner, it was so easy for me to get cooking. A sauce was brewing in no time at all – and no tears!

I know that job seekers who are able to “get everything ready” for their search feel the same way – that it isn’t so hard getting going once all of the “ingredients” are lined up (such as a resume, online profile and a plan). Of course, comparing a job hunt to making dinner is a stretch, but the concept is sound: getting things ready, having everything in order makes getting started easier.

If you are a job seeker (or soon-to-be job seeker) without everything in order (or maybe you don’t know where to start), Encore.org offers many terrific resources. Their mission revolves around helping people transition to jobs in the nonprofit world and the public sector, so this is a *must use* resource for anyone thinking of making that change.

I blogged about Encore.org’s “Get Started Guide,” and shared their quote from Herminia Ibarra, author of Working Identity: Unconventional Strategies for Reinventing Your Career, (with regard to a career change) “Doing comes first, knowing second…It’s a transition, not a transaction.” (From Part One of the Guide.)

So – if you are thinking of a change, but don’t know where to get started – get doing!

Part Two of Encore.org’s Guide helps job seekers begin to answer the question, “What do I need to know about job hunting these days?” It offers a number of great resources for anyone considering making a change to a career that will help you contribute to a better world. Visit the site to download it for free!

Be sure to take a look at the stories of people who have made a transition to a career focused on helping others and you may just be inspired to take that road yourself!

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No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by bunchofpants

CareerBuilder's 2010 Jobs Forecast wrap up

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CareerBuilder released its 2010 Jobs Forecast, and Anthony Balderrama touched on the highlights in a recent CareerBuzz:

If you’re wondering where the jobs are, look to the West, where 24 percent of employers intend to add full-time workers. Employers in the Northeast anticipate the next highest amount of hiring, followed by the South and Midwest.

The industries where you can expect to see the largest hiring increases are information technology, manufacturing, financial services, professional and business services and sales.

Other notable results from the survey? Some good news for job seekers: “20% of employers plan to increase their number of full-time, permanent employees this year, up from 14% in 2009.” On the flip side, “9% plan to decrease headcount, down from 16% in 2009.” Most (61%) don’t anticipate hiring or firing workers.

The survey asks hiring managers and human resource professionals to comment on a variety of topics of interest to job seekers and employers. Some highlights from the survey include companies’ plans to:

  • Replace lower-performing employees. Although most employers surveyed would grade their workforces a “B” or above (85%).
  • Emphasize social media to strengthen their brand. 37% will focus more on social media and 8% plan to hire someone to do the job.
  • Rehire laid-off workers. 32% plan to bring back workers, some in the first six months of the year.
  • Continue to provide flexible work arrangements. 35% (up from 31% last year) will offer alternate schedules, telecommunting, compressed work weeks, summer hours, job sharing and/or sabbaticals.
  • Cut perks and benefits. 37% (up from 32% last year) plan to cut employee incentives. Bonuses are the biggest cut (15%), followed by medical coverage (10%), suspended 401k matching, condiments, incentive trips, academic reimbursement, vacation time and wellness benefits.

Other items from the survey:

  • Mature workers get the nod from 27% of surveyed companies who say they are open to retaining their workers who are approaching retirement. 1% say they may rehire retirees from other companies this year. 10% may offer incentives to keep workers approaching retirement age with their company. This works well for those approaching retirement age, as 37% of employers surveyed reported that they have employees requesting to stay on, up from 22% last year.
  • Freelance or contract workers will still be on the books this year for 30% of surveyed employers, up from 28% last year.
  • The environment is a greater focus for 11% of employers who plan to add “green jobs,” which is on par with last year’s figures.
  • Bilingual employees are in luck. 40% of employers plan to build a bilingual workforce, although the survey does not specify what languages are in demand.

Read highlights HERE or download the full report HERE.

No matter what your job target, you can benefit from personalized advice! Don’t forget that clear, concise, optimized job search materials AND a strong, well executed plan are key for job search success! I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by segozyme