Keppie Careers

Social media speaker, social media consultant, job search coach

How can a job seeker stand out?

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cookiecutters1423128740_50b9ac55c8_mAs co-coordinator with my colleague Jacqui Barrett-Poindexter, I am proud to help launch a new community of expert career advisors and resume writing professionals called the called the Career Collective. Today’s post is one of many responses to the question, “Are you a cookie cutter job seeker?” I encourage you to visit other members’ responses, which will all be linked at the end of my post by this afternoon! Please follow our hashtag on Twitter: #careercollective.

You’re a job seeker, so you want to stand out in a crowd. The LAST thing you want is to be called a “cookie cutter” applicant – someone who seems just like everyone else. We all know that the way to find a job is to stand out above a crowd. To be special – to be better.

So, the question is: How can you create your own shape?

As with many things, it may not be as complicated as you think.

– Know what you have to offer. You would be surprised (or maybe not!) to learn how few job seekers I meet can easily describe what skills they bring to the table. Being able to succinctly describe those skills in a networking setting – without resorting to the catch all/kiss of death, “I can do anything” will absolutely help you stand out. Follow THIS link for more ideas about your “elevator pitch.”

– Be a problem solver. Pitch yourself as a solutions oriented hire. Look for the organization’s “pain points” and identify ways that you can help. Remember – it’s all about what YOU can do for them! (Hat tip to Michael Long/The Red Recruiter and Stephanie Lloyd/Dream Job Radio.)

– Recommend someone on LinkedIn for helping you. This really shows that you want to pay it forward. Have something nice to say? Well, say it!  (Another hat tip to Michael Long/The Red Recruiter and Stephanie Lloyd/Dream Job Radio.)

– Know where to look. I teach clients to identify organizations and companies, not specific jobs. The fact is, most jobs are not actually advertised. (It may be as many as 70-80% of positions.) Rather, they are filled via networking and referrals. Stop spending all of your time looking for jobs. Research and target organizations instead and you will automatically stand out as someone not overly concerned with focusing on a specific job and more interested in the big picture.

– Use your ears more than your mouth. Ever been in a room full of people networking? They are all talking, but no one seems to listen? Be the listener. People LOVE listeners! Make a point to connect with people on a social and emotional level and you will stand out. (Learn more about this HERE.)

– Follow up! How many times have you networked your heart out, only to find yourself busy and overwhelmed? You didn’t make an effort to follow up and really connect after the event or to re-touch base online? Don’t let an opportunity slip through your fingers. Learn how to stand out by following up HERE. (There are probably some tips there you haven’t considered…They could change your job search for the better!)

– Great materials. This is a no-brainer. Unfortunately, most resumes are simply not very good. There are basic concerns – aesthetics, grammar, verb tense, consistency. These are not difficult to address. The bigger concern is making sure the resume specifically focuses on the employer’s needs and highlights the job seeker’s skills and accomplishments. If you are sending out a resume that lists “stuff” that you have done but is not adequately connecting to the employer’s needs, you are missing a key opportunity to stand out in the crowd.

There is no one ‘right’ way to look for a job that works for every person. So, don’t try to mold yourself into someone else’s shape. There is no “right” resume. There is no “best cover letter.” Not everyone likes or appreciates being approached the same way. So, stop trying to find the holy grail – it does not exist. Do your best to be your best. Go a little beyond the expected. You may be surprised.

Feel free to add your 2 cents to the comments…How can a job seeker stand out?

How have my colleagues responded? Follow us on Twitter with our hashtag #careercollective and read these posts:

Megan Fitzgerald, Career By Choice’s Expat Success Tips:
 Ongoing Career management is No Longer Optional for the Expat in Today’s New World of Work

Top Margin: Gayle’s Blog:
 Sabotaging Your Prospects: Cookie-cutter Style

J. T. O’Donnell of Careerealism:
 Cookie-cutters are for baking…not job searching

Chandlee Bryan of The Emerging Professional:
 On the cookie-cutter approach to the job search: Do you need a recipe?

Rosa Vargas of Creating Prints Resume Writing:
 Creating Prints Being a cookie-cutter jobseeker is a misfortune

Grace Kutney, Sweet Careers:
 Passive Job Seeker = Cookie Cutter Job Seeker

Barbara Safani, Career Solvers Blog:
 Cookie Cutter Resumes Can Leave a Bad Taste in the Hiring Manager’s Mouth

Jacqui Barrett-Poindexter, Career Trend Blog: 
 Eating Bananas Doesn’t Make You an Ape

Quintessential Resumes and Cover Letters Tips Blog:
 Avoiding Being a Cookie-Cutter Job-seeker In Your Resume and Throughout Your Job Search

Heather R. Huhman, HeatherHuhman.com: 
Break the Mold: Don’t Be a Cookie Cutter

Rosalind Joffe, WorkingWithChronicIllness.com
Forget the cookies! Start with vision

Career Sherpa, Hannah Morgan
Are you a cookie cutter job seeker?

Learn how I can help you navigate your job hunt!
photo by alessandropinna


Guest post: Do something new for your job hunt, PT II

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twitterppl1824234195_e6b913c563_mThis is Part II of a guest post from Jessica Lewis. Jessica is a job seeker who joined Twitter about a month ago with the intention
of using it to help her drive her own career bus. She has been writing a Twitter-for-beginners series on her blog (which you should read!)

You can find Jessica on Twitter @copytailor.

Read Part I HERE, where Jessica addresses hesitations about joining Twitter.

Focus your Twitter usage.

I heard that a college football coach recently said that those on Twitter are “a bunch of narcissists that want to sit and type stuff about themselves all the time.” Twitter sure does lend itself to facilitating narcissists, but using it doesn’t automatically make you a narcissist. You are going to enter Twitter as a niche user.

Career-focused people have smartly taken Twitter and focused it for their own use. They tweet actual information. They work to be seen as unique voices on Twitter. That means they don’t bother with the silly, time-wasting stuff generally associated with Twitter.

And as long as you more often than not aim your tweets at advancing your job search and show interest in others, Twitter will actually facilitate your success. And just as you see the value in a niche blog like this one, you’ll see the value in everyone’s niche microblog.

You can start from scratch. I did.

Step 1 is the most difficult: You’re going to start a Twitter account from scratch. This seems daunting because here you are with a pathetic number of followers trying to get the attention of people with thousands and thousands of followers. Trust me, no one will ever view your follower count as pathetic. If you are focusing your tweets, people will see that you are trying to be a valuable contributor to their conversation. Everyone on Twitter started from scratch. You just happen to be doing that right now. No big deal.

Here’s the bottom line about Twitter: It’s here right now, the people you need are on it, and it will help you get things done faster, whether advancing your career, learning information or targeting your job search. Just ignore the hype and perceptions, think of yourself as a unique voice in what you do (and if you’re not sure what that voice is, don’t worry because you’ll end up developing one), and get really good at being concise!

I’ll be happy to help your follower count grow. Just send me a tweet saying you found me on Keppie Careers.

Need help getting your job hunt going? Learn more about me and Keppie Careers!

Guest post: You can do something new for your job hunt

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twitterpsych2382680812_34858bec65_mThis is a guest post from Jessica Lewis. Jessica is a job seeker who joined Twitter about a month ago with the intention of using it to help her drive her own career bus. She has been writing a Twitter-for-beginners series on her blog (which you should read!)

You can find Jessica on Twitter @copytailor.

If you’re reading this post, you’re obviously familiar with the concept of sharing information and opinions via blogs. And you’re familiar with the concept of niche blogs, like this one.

Remember back when blogs were a new concept? When they were generalized as boring ramblings from people enamored with themselves? No one I knew had a blog. I would have been embarrassed to write a blog back then because I would have been seen as enamored with myself.

The general perception of blogs back then is not much different from the general perception of Twitter now. It’s humorous when you realize Twitter is classified as microblogging! What’s wrong with the public perception is it’s making you miss out on great experiences and opportunities — two things that, I know from experience, you likely are sorely lacking as a job seeker.

If you’re going to be a sheep, at least be one with a clue.

Let’s say you feel uncomfortable joining Twitter because you think you’ll be one of the sheep. The people you know perceive Twitter in a negative, time-wasting way. And no one you know is on Twitter. These people are all just staying within their comfort zone, doing what they’ve always done, telling you they don’t have time for the silliness of Twitter.

Let me tell you something: You become a sheep anyway for following them.

You have read about Twitter on Keppie Careers. I know from experience that you likely have been turning away from such praise for Twitter — if you ignore it, it’ll go away and you can feel good that you kept doing what you’ve been doing and thinking, “Oh, I’m not falling for that one!”

One thing I’ve learned in my job search: Do not keep doing something if it’s not working. It sounds like common sense, but with you’re dealing with so many unknowns in a job search, it’s easy to fall back on old advice or latch onto one piece of advice you read online or do what other people do because it’s easier to follow than lead. You want to follow the herd you’re familiar with. The problem is that herd isn’t looking out for you.

Stay tuned for more from Jessica tomorrow!

Need help getting your job hunt going? Learn what I offer job seekers!

photo by xotoko

Desperately seeking a job

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calendar3000315559_bd77043616Stop. Deep breath. You’ve been looking for a job for a long time. Maybe it’s been longer than the “average 25-week search reported by the Bureau of Labor Statistics.” What should you NOT do? You should, absolutely NOT, under any circumstances act desperate for a job. Even if you are. No matter how you feel, act like the confident, competent professional you know you are. Why?

A Forbes post by Susan Adams recently revealed data from a survey of 500 executive recruiters that suggested executive level job seekers are “are preparing poorly for interviews, putting together weak resumes and appearing too desperate to take any job that comes their way.”

Biggest mistakes, according to the article?

Not listening well during an interview. Using your mouth more than your ears is usually a red flag – no matter what type of job you seek.

Letting people know you feel down and out.

“Susan Weil, a New York career transition coach, recalls one client, who was an unemployed banker, finding himself in a social situation with people from his field. When asked what he had been doing lately, he answered, “I’ve been up to nothing.”

Wouldn’t that have been a great opportunity to talk himself up and possibly made some new connections?

Don’t spend a lot of energy trying to apply for  job that you’re overqualified to do. While there are strategies you can use to overcome the “overqualified” label, chasing after these jobs is not a good use of your time.

Go the extra mile…Write a thank you note. Send it with a stamp. Make sure it is personalized.

The article suggests that “… you may have to talk to 150 people before you get a job.” Does it sound like a lot? Maybe that is good news for those of you who haven’t been talking to many people…Maybe it can give you hope that there IS something new you CAN do to get your search moving!

Learn what I can do to help you with your search!

photo by unique gifts

Tired of looking for a job? Jump start your job hunt – here's how…

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divein204029032_5875c6a292If you’re involved in a long-term job search (the average is 25 weeks, as reported by the Bureau of Labor Statistics), you may be getting to the point that you can’t imagine doing something different that will move your search forward.

If you haven’t started, dive into social media and Web 2.0 applications! Yes, this can take some time if you are going to do it full force. But, you have time, so go for it! Start searching for blogs in your niche. Guy Kawasaki’s Alltop list is a perfect place to find blogs in an array of topics, but you can certainly use Google to find current information in your field of interest. Spend some time researching and exploring. See if you can identify the stars in your field. Use online mechanisms to connect to them!

How? Post smart comments on their blogs. See if they use Twitter and follow them. (Read more of my suggestions about using Twitter for the job hunt HERE.) Make sure that you are using LinkedIn effectively. You may be amazed at  how quickly you can connect and “befriend” people online.

Consider authoring a blog. If you are a strong writer, there isn’t a better way to influence your Google rankings and demonstrate authority in your subject matter. If you have the time, why not try? You have nothing to lose. Ideally, you will start a blog at www.yourname.com, but if you just want to dip your toe in the waters, consider writing for Examiner.com. I am the National Career Coach Examiner and would be happy to help you get started if you are a strong writer with a niche topic in mind. (For example, maybe you want to be the “Seattle PR Examiner” or the “Miami Accounting Examiner.” Contact me if you are interested in learning more!

Stop and think about what you really want to do. Use your time to assess yourself, your goals and plans for the future. How often are we forced to take a moment to really think about the future. This is your chance. Do you like the way your life is going? Are you happy with your path? If not, consider a coach to help you figure out a new direction.

Learn a new skill. Have you been thinking about taking a class in something that will help you with your job? Maybe you’ve always wanted to learn how to knit? This is a good time. Doing something new and learning a new skill is good for your attitude and will help you in multiple ways. If you can be excited about something that you can obviously control (since your job search SEEMS less control-able), it should help your outlook.

There is so much information and opportunities to learn new things online for free. High-profile and talented people are offering free teleclasses, webinars and seminars all of the time. If you plug in, you’ll learn about these opportunities and benefit from them. Take advantage of your public library as a resource for information. Check in with the librarian for information you might be missing!

Don’t be afraid to pay for some great content as well! Once you know and trust a source for information, invest in yourself and your plans and learn something new.

Don’t wait until you have an interview scheduled to prepare for the interview! Do you know what you’ll wear to an interview? Does it fit? Is it clean and pressed? How about your shoes? Do they pass muster? Don’t wait until you’ve been searching for two months and get a call for an interview tomorrow to look in your closet!

Once you have an outfit ready, start planning and practicing what you will say in an interview, in a networking situation…Use your time to get ready. Consider hiring Keppie Careers to do a mock interview so you will really know what skills you can improve. If you are prepared, when you start pulling in opportunities, you won’t panic!

Of course, much of your “free” time will be taken up with job hunting. Don’t forget that many of the activities listed above are part of your job hunt. I would be remiss if I didn’t specifically mention that networking (in person and online) is key – spend more time doing this than searching for online postings. Are you on Twitter? Tweetups are a great way to meet new people and learn how you can help each other. Make sure your resume and materials are top-notch and use your time to prep for everything you will need.

Of course, no list of things to do would be complete with suggesting volunteering with an organization you support. I’ve already shared great reasons to volunteer if you have some free time. You never know when you might meet someone influential for your career and/or learn and use new skills. Volunteering is an amazing opportunity to do some good while helping yourself as well!

What ideas do you have?

Need some help getting started with any of these ideas? Learn more about how I can help you get a job.

photo by soylentgreen23