Keppie Careers

Social media speaker, social media consultant, job search coach

Worried About Finding a Job? Keep Things in Perspective

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Looking around, it may seem like getting a job in this economy is about as easy as climbing Mount Everest. Unemployment is up, more talented people are losing their jobs and the thought of a job hunt is pretty daunting for most professionals, especially those who have not needed to look for a job in a long time.

However, I believe that keeping a positive attitude and taking advantage of all of all available tools at their disposal can help job seekers be successful, even in seemingly bleak times. In her blog for Examiner.com, Heather Huhman reports some heartening findings.

For example, news isn’t all that bad if you have a college degree. Rob McGovern, CEO Jobfox says the unemployment rate is only 3.1 percent for professionals with college degrees.

Heather reports on McGovern’s recommendations for students and recent graduates looking for work. I think these tips apply to all job seekers. (Commentary is my own.)

1. Listen to feedback. Read your past employment reviews and ask people what they think you should highlight as your best qualities. Ask friends, but also ask colleagues and people who know you in a variety of different personal and professional settings. Take their suggestions to heart and think about what you have to offer.
2. Stay on top of emerging trends in your industry of choice. Set “Google alerts” for your industry and organizations you are targeting for your search. Keep your eyes and ears open for information that you can use during networking conversations and interviews.
3. Work on basic people skills. McGovern notes that, “Study after study suggests that warm smiles and firm handshakes go a long way in creating lasting first impressions.” I’ve written about the importance of “soft skills.” Don’t forget that getting a job isn’t only about the sum of your skills, but the way you present them! (For a list of soft skills, click HERE and scroll to the bottom.)
4. Attitude adjustment. A positive personality can go a long way. Be confident and able to concisely describe what you have to offer. You’ll be surprised how important your attitude is in your job search.
5. Keep your perspective. Everything I read reminds me that, even in a recession, jobs still need to get done. There are jobs out there. Be sure you are well prepared to compete for them!
Many clients come to me after a long, bleak search that resulted in no interviews. They are surprised to realize that their lack of success was not due to factors beyond their control (such as age, experience or the job market itself), but because they were not marketing their skills properly. We can help you shorten your search! Learn more about Keppie Careers at www.keppiecareers.com.
photo by bartamimi

Holiday Networking – Free Ebook

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Am I the only one who can hardly believe we are quickly approaching the new year? Did 2008 fly by or what?

Here’s hoping that 2009 turns into a much better year for our economy and  the job market. To get you started on the right foot, I put together the first in my “Drive Your Own Career Bus” e-Series on Holiday Networking. It is specially designed to help those of you who are about to embark upon the (sometimes dreaded) holiday party networking circuit.

With the right preparation and follow-up, in-person networking events offer unmatched opportunities to broaden your networking circle and to connect with people who may be in a good mood!

Don’t miss out on all of the great opportunities awaiting you! Pick up your copy of Drive Your Own Career Bus – Holiday Networking for Success. It is full of advice, tips and tricks to get you through this holiday season in good networking shape.

How do you get your copy? For a limited time, it is yours free when you subscribe to Keppie Careers.

All you need to do is enter your email in the navy box on the right side of your screen. That’s it – enter your valid email address and press “Subscribe Me.” You’ll receive a free subscription to my blog (a weekly email) and we will email you a copy of Drive Your Own Career Bus – Holiday Networking for Success.

What a deal!

Don’t delay, this offer is limited. My marketing team thinks I should sell this report, but I’m in a giving mood, so I decided to make it free for a limited time!

If you are already a subscriber, just send an email to [email protected] from the email address where you are already subscribed and we’ll be happy to forward you a copy.

Don’t forget that Keppie Careers offers many services to help you get your job hunt on track. Stop wasting your time! Visit the OUR SERVICES link for more information about how we can help you.


photo by smaku

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Don't Be Desperate – Lying on Your Resume is a Bad Idea

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There is a car wash not far from where I live with a marquee out front that reads, “We are not participating in the recession.”

I drive by frequently, but today, the sign made me stop and think. (Literally stop – it was a really long red light!)

Maybe it sounds silly, but can individuals deny the recession? Some would talk about the power of positive thinking and how it can impact our reality. I’m no economist, but I know that the stock market rises and falls on confidence levels and expectations. Can we wish ourselves
out of a recession?

Maybe not, but job seekers should control one factor – acting on desperation.

Desperate people do foolish things. We’ve all watched the movies where the main character, anxious to achieve some goal, takes paths that lead away from the target instead of toward it…Viewers feel like shouting at the screen – NO – STOP! Don’t do it! If you were a character in a movie, what would you say to yourself?

One mistake you never want to make is lying or embellishing your resume. The Wall Street Journal recently noted that “about 20% of job seekers and employees undergoing background checks exaggerate their educational backgrounds. In a 2004 survey of human-resource professionals, 61% said they “often” or “sometimes” find résumé inaccuracies when vetting prospective hires, according to the Society for Human Resource Management.”

You can imagine that finding a lie on your resume would be a deal breaker in a job hunt. Anita Bruzzese recently suggested a great list of facts that an employer can easily check. Here is her list of items you should review on your resume to be sure everything is on the up and up:

1. Schools. Make sure your dates are correct, as well as the major field of study, GPA, etc.

2. Honors. Everything from graduating at the top of your class to an industry award can be verified with a couple of phone calls by an employer.

3.  Job titles. While many former employers will only verify your dates of employment, it’s easy enough to use online resources to find people who used to work with you and can talk about your past work performance, titles, duties, etc.

4. Credit history. If you are applying for a position where you will have anything to do with money, chances are good your credit history may be reviewed. Be prepared to explain why it’s bad, if that’s the case, and what you’re doing to improve it.

5. Criminal history. Unless you’re applying for a government job, it won’t be required that you answer if you were charged with a crime. And, most employers are willing to even overlook some convictions if it was a youthful indiscretion or you got caught with one too many glasses of wine in your system. If you were convicted of a crimes that involve sex, drugs or theft, it’s going to be tougher. On the application, simply note that you would like to discuss the issue. Remember: It’s pretty simple to access court records concerning a conviction, so it’s better to come clean in person and try and explain it rather than lying outright.

6. Online. First, try and clean up your reputation with these tips. Second, get your story together on how you’ll explain anything that an employer digs up about you online. It’s better to show you’ve learned your lesson rather than trying to lie about something unflattering that is revealed on the Internet.

Another thing that raises a red flag? Many people do not write their LinkedIn profiles carefully. An employer who finds that your LinkedIn and resume have discrepencies may hesitate to contact you for an interview.

What would raise a red flag for you? Do you think that this job market will drive job seekers to desperate measures? Share your thoughts in the comments section!

Don’t wait until you are desperate! Keppie Careers will help get your job hunt on the right track.

photo by the hidaway

Use Twitter for Your Job Search

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Twitter is a great tool to leverage for your job hunt. You can tweet yourself to a job opportunity 140 characters at a time! It’s been done!  Statistics show that job search networking is much more effective when you make “loose” connections – touching base with people beyond your immediate circle whose networks and contacts are much different from your own. As an open network, Twitter offers an unparalleled opportunity to create an extended network.

Not convinced that Twitter is actually a high-powered job search tool? Read on to learn how Twitter can uniquely position you for job-hunting success!

What Can Twitter Do For You?

  1. Afford access to other professionals in your field. When you follow industry leaders, you’ll know who spends time with them, what conferences they attend (and what they think of the speakers!), what they’re reading and what is on their minds. This is great information to leverage for your search.
  2. Provide exposure and credibility as well as personal and professional relationships when you connect to others in your industry.
  3. Offer you a venue to demonstrate your expertise and share information in quick, pithy bursts of wisdom. This is perfect if you don’t have the time or energy to create a blog.

Unique Aspects of Twitter

  1. It is casual and immediate and a great place to “meet” informally.
  2. You’ll find an array of people on Twitter, including CEOs, top-level executives, hiring managers, recruiters and everyone in-between! It’s one-stop shopping for your networking needs. You’ll be surprised to find that stars in your field (mentors) may follow you if you reach out to them!
  3. Unlike Facebook, where it is kind of creepy if you start trying to “friend” people who are connected to your contacts, it is acceptable (and expected) to follow people on Twitter because another friend or colleague does.
  4. It forces you to be brief. Coming up with your “Twit-Pitch” – what you have to offer in 160 characters or less – will help you clarify your value proposition. Remember: less is more!

Convinced? What To Do First?

  1. Brand yourself professionally. If you are planning to use Twitter for a job search, set up a designated profile and account. Choose a professional Twitter handle using your name or some combination of your name and profession that sounds good and is easy to remember. For example, JaneSmith or PRProJane.
  2. Take time to create a professional profile that will attract your target market. If you don’t have a website, link to your LinkedIn profile.
  3. Before you follow anyone, start posting some tweets! Don’t succumb to the temptation to share your lunch menu…Tweet about an article, an idea or share a link of professional interest to your targeted followers. Do this for a few days. It may seem strange to be tweeting when no one is following, but you may be surprised to gain an audience before you even try. Once you have a great profile and a set of interesting tweets, start following people in your industry. Aim high! Follow stars – some will follow you back.
  4. Continue to build your network by using Twitter Search and Twitter’s Find People tool. Manually review profiles and use Twubble to help you find new people to follow. Use directories such as Twellow and TwitDir. Grow your network slowly – you don’t want to follow 1000 people and have only 30 following you. That makes you look spammy, not professional.
  5. Another tool to use to learn what is going on in your area of expertise is Monitter. (Hat tip Steve Cornelius.) Steve used it to look up information about a company where he was interviewing. It is also great to see what people are talking about and to find conversations to join on Twitter.
  6. Use hashtags (the # sign) to “tag” your posts and to search for tweets about subjects of interest to you. These tags make it easy for people to search for your content. Cision Blog explains this well:
    “Hashtags are used on Twitter to create groupings around a particular topic, event, community, industry, location, etc. By using a hashtag, tweeters can follow an entire conversation chain uninterrupted by other tweets.” Tagalus is a service that provide the definition of  hash tags, so take a look if you are following people and have no idea what their tags mean! For additional resources about hashtags, follow THIS LINK.
  7. Give, give, give! Think about what you can do for others. Don’t blatantly self-promote. Instead, help promote others. “Retweet” (pass along information someone else shared, giving them credit) – you will earn followers and friends this way. Those who know (and like) you will become part of your network and will be willing to help you. (See picture for an example of a retweet.)

 

Sustain Your Twitter Network

  1. Twitter doesn’t have to be very time-consuming, but if it’s going to be part of your job search strategy, make a point to keep up with it by sending out something useful every day.
  2. Read what other people write and respond. Join conversations and start your own.
  3. Don’t be afraid to send a message directly to a star in your field. Simply address your tweet to @their Twitter name, and they should receive it. (Be aware that Twitter isn’t 100% reliable, so feel free to try again if you don’t hear back or have reason to believe your message wasn’t delivered.)
  4. Feel free to tweet that you are looking for an opportunity. (See below for a success story!)

People Who Found Jobs and How!

  1. Jessica Smith found her current “dream job” as Chief Mom Officer simply by tweeting to approximately 400 followers, “Anyone looking for a marketing or biz dev person?”  Within minutes, she received a DM from the founder of Wishpot.com, asking for a phone interview that resulted in a perfect position!
  2. Kyle Flaherty used Twitter to find a job that moved him and his family to Austin, TX from Boston. He tweeted to approximately 650 contacts that he had left his job. He included a link to a blog post outlining his interest in connecting. He explains, “Within hours I had several emails, IMs, phone calls and tweets about the topic and it actually ended up that I took a new job.” Follow this link for an interview with Kyle’s new boss, Pam O’Neil, who explains how she and Kyle used Twitter to fill the position.
  3. Heidi Miller, the “Podcasting Princess,” found a freelance project using Twitter by tweeting updates about her job hunt. Many of her colleagues questioned the wisdom of being so open about her search; they worried she look desperate or foolish. However, the ends justified the means.

 

As more and more get involved (dare I say addicted?) to Twitter, opportunities to leverage this tool for job search networking will grow exponentially. Don’t be the one left behind! Get on board and start connecting for success.

How are you using Twitter for your job hunt? Share in the comments section below!

A version of this blog was posted on Problogger’s new site about Twitter.

Keppie Careers is a one-stop shop to help you get your job search on the right track. Need a resume? Help getting going? We can help!

Preparing for a Career Transition

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Today, I’m happy to share a guest post from my partner, Hallie Crawford. Do you know you need a career change, but you aren’t sure what path to take? Hallie specializes in helping recent college grads and boomerangs identify their ideal career paths and make it happen. Visit her site to learn more about Hallie!

By Hallie Crawford, MA, CPCC

Not happy in your current job? Thinking about making a career change? Dynamic lifestyles and an uncertain economy are just two of many reasons to consider a new occupation, or even an entirely different field than the one you’re in now. Trust me; as a career coach who has helped many people reinvent themselves professionally, I can assure you that you’re not alone!

Maybe you’ve seen some layoffs at your company and “the fear factor” has you searching for alternate options and wanting more satisfaction out of your work. Perhaps you crave a more flexible work situation, one that allows you to balance home and career more effectively. Whatever your circumstance, one thing’s for sure: you’re unhappy or unsettled in your current job and you want to do something about it.

When you start to get the itch, it’s time to make an assessment and begin to set early goals. You may wonder, am I really ready for a career transition? How can I best prepare myself for a change? But even before you delve into the components of a satisfying career, it helps immensely to cultivate a healthy and positive mental outlook. People who are successful at making a change are the ones who are willing to overcome their fears, doubts and insecurities in order to make it happen. You, too, can be one of these people…

Keep these preliminary tips in mind before forging ahead on your path to a more fulfilling and rewarding career!

1. Commit yourself to making a change.

Something that is incredibly important to any change you make in your life is your level of commitment. You have to be committed. How committed are you to finding a career that fits, on a scale from 1-10? If it’s not at a 10, what do you need to do to move it up the scale? The time to ask yourself key questions is now. Do your research, so you know what questions to keep in mind. Contact a career expert who can help you become reacquainted with your goals and dreams. Explore career websites. Take personality tests. You will find that the more time you invest in career opportunities and self-discovery, the more committed to the cause you’ll become.

2. Learn to overcome obstacles.

To be successful in changing career paths, you need to learn to overcome obstacles you will encounter along the way. The obstacles I see time and time again for people wanting to make a career change are: not knowing what to look for in a job (so they take one that is “good enough” that they don’t truly enjoy) and negative beliefs–not believing they can successfully make the change. With practice, you can retrain your mind to see past perceived limitations, which are only a figment of your imagination anyway! With sufficient self-exploration, you will be able to pinpoint the exact qualities of the ideal career for you… and even the characteristics that you don’t want in a career.

3. Get support.

I was able to very successfully make my career transition into coaching in large part because of my own coach. She helped me create my plan, remain positive, move forward, identify what I wanted to do and learn to overcome obstacles. I’m being honest when I say: It really helps to have support from a group or a coach to remind you to stay positive and focused.

4. Claim your life.

My last thought for you… is to claim your life. There never is a perfect time to make a drastic career change, and you can always come up with excuses/reasons not to. You do need to take some kind of risk and perhaps step out of your comfort zone. The key is to minimize the risk and be smart about it. Get support from a career coach like me or someone else who can provide solid guidance and the resources you need to move ahead with your plans.

Discover the essential components to a satisfying career today!

If you know what you’d like to do next, but aren’t sure where to start, Keppie Careers can help. Learn about us and how we can help you successfully land your dream job.


photo by wiscdoc