Keppie Careers

Social media speaker, social media consultant, job search coach

Resume Tip – Your Resume Should Read as the Perfect Match for Your Next Job

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 So, you are trying to write your own resume, and you are focusing on all of the things that you’ve done in the past to highlight?  STOP!

Your resume isn’t ABOUT your past – it’s about your future! Of course, you need to rely on what you have done to convince your next employer of what you can do for him or her, but remember: Your resume needs to read as the perfect match for your next job. You don’t want to look like the candidate who is qualified to do the job you already have.

Just as you need to target you resume to address your potential employer’s problems, you also need to target it to highlight the skills and accomplishments that propel you to where you want to go.  Review job descriptions that interest you. What do they want? What skills do they seek? Demonstrate that you are that person by artfully illustrating that you have the skills and accomplishments to get the job done.

You don’t have those skills on your resume? The “propel you forward” ones? Take the wheel and get them! Talk to your employer about the skills you’d like to develop. See where there are opportunities to get involved in projects that will give you what you need for your resume. Drive your own career bus, or be stuck hopelessly at the red light.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Need help with your resume? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

photo by KM

Resume Tip – Be a Knight in Shining Armor!

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Do you want to be a hero?

Who doesn’t want to hire a knight in shining armor, ready to take on the problems of the day?

When you focus on your resume, don’t just focus on you and what you offer. Remember to focus on the target – the potential employer. It is just as important to know what the employer wants as it is to know your own skills and accomplishments!

Figure out what problems your target organization is trying to solve. Sometimes, this is easy to discover by reading their website and job description. Other times, informational interviews and keeping up with the news of the day helps. (If the Wall Street Journal just ran an article about the organization, you’ll want to be sure to know about it!) Be sure to Google the organization; don’t just rely on what they say about themselves. What are others saying about them?

Once you know their needs, determine why and how YOU can provide the answers to their problems. Make a clear connection on your resume. Show them that you are their knight in shining armor, slaying dragons left and right.

photo by Ms. Kathleen

How Can You, Uh, Communicate Better?

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In job hunting and in everyday life, there aren’t many things more important than the way you communicate. When I coach clients, I encourage them to plan and rehearse certain information that is common to the job hunt. For example, everyone should have an elevator pitch. Job seekers should be able to answer the “what is your weakness” question without missing a beat.

However, my cyber friend Walter Akana reminds us in his blog post, Conversations Without A Net, “we live in an unscripted world.” While there are a lot of things we can rehearse and plan, other times, we just need to be able to communicate effectively on our feet.

Sometimes, it’s easier said than done! That’s why I wanted to share information from Joey Asher’s blog, Speechworks. His recent post, How to, Like, Eliminate Filler Words, offered some terrific tips for anyone trying to improve their communication skills.

The following is a condensed version of the tips in Joey’s post:

“Ums” make us sound uncertain and ignorant

We’re afraid that if we get quiet, someone will interrupt us and we’ll lose our “conversational turn.” However, “filler words” are universally seen as signs of uncertainty and even ignorance.

One social scientist has shown than the words make us sound less intelligent. Robert Gifford, Ph.D., of the University of Victoria in British Columbia., taped high school kids answering tough questions and then played the tapes for other students. The students that avoided the “uhs” were perceived to be smarter.

To eliminate filler-words, first you have to notice them.

Most people don’t even hear their filler words. Why don’t we hear the words? It has to do with our “reticular activation system.” This is the part of our brain that filters out unnecessary sensory data. If we’re driving down the road, we can’t pay attention to every sensory input that passes through our line of sight. Otherwise, we’d get distracted and crash. Our reticular activation system helps us stay focused on what’s important. Similarly, we don’t hear every “um” or “er”.

How can we notice the fillers? We can program our reticular activation system to “let in” certain things. When I bought a silver Honda Accord several years ago, I immediately began seeing silver Accords everywhere. I had programmed my brain to “let in” Honda Accords. Similarly, you can program your brain to notice the “ums” and “ers”. Put a rubber band around your wrist as a reminder.

Once you notice the words, pause and force yourself to speak faster

Once you start noticing the words, the rest is easy. When you feel a filler word coming, just pause. Close your lips as you figure what to say next.

And try speaking faster. Speaking faster eliminates filler words by giving you less time to substitute the “uhs” and “ers.”

Don’t let filler words “clutter” up your speech and make you sound uncertain and ignorant. With just a little focus, you can be sounding smooth and confident.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Visit Keppie Careers online for free advice and information about our services:www.keppiecareers.com.

Being Connected Trumps Being Exceptional In the Working World

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Earlier this year, Penelope Trunk invited me to write a blog post for Brazen Careerist. My article recently appeared on her site, and I thought I would share the post with my readers who might be interested in sharing feedback! 

There is a  lot of pressure to be exceptional.  Entrepreneur and author Seth Godin caused a stir when he claimed that, if you are “remarkable, amazing or just plain spectacular,” you don’t even need a resume. (You do, but that’s a subject for another blog.) Understandably, a bias that being exceptional is the key to career success is engrained in most professionals.

Take a step back – What really predicts success in the working world? Is being extraordinary the answer?

No one gets an ‘A’ at work. You may earn a strong performance review, a promotion, or even a raise. No doubt that these require quality output, but evaluative characteristics tend to be subjective. (There are no multiple-choice tests.) In reality, your ability to promote, communicate and connect your value to colleagues and superiors is more important than the actual quality of your work. If you don’t believe me, read this study from a Harvard and Duke professor explaining that personal feelings often carry more weight than competence in the business world. (Hat tip: Penelope Trunk)

At a very basic level, if you are contributing, but no one knows, your lack of connectedness hampers your success. However, while being a connector leads to the ability to self-promote, connectedness isn’t about self-promotion.

In his book, The Tipping Point, author Malcolm Gladwell defined connectors as “people with a truly extraordinary knack of making friends and acquaintances.” He goes on to describe how these unique individuals make a habit of introducing people in different circles to each other. Gladwell notes, “We rely on them to give us access to opportunities and worlds to which we don’t belong.”

In our digital, Web 2.0 world, success will depend more and more on our ability to broaden our professional circles and to reach out to a diverse socio-economic group of people representing a mix of opinions and beliefs. Professional “connectors” who habitually introduce people who otherwise may not meet earn goodwill and reputations as valuable resources and colleagues.

In his book, Never Eat Alone, Keith Ferrazzi says, “…Community and alliances will rule in the twenty-first century…[success is] dependent on whom you know and how you work with them (291).” He asserts that living a truly connected life is a prerequisite to success. For example, Ferrazzi mentions that Crain’s 40 Under 40, a list of rising stars in an array of fields, aren’t necessarily the best businesspeople. Instead, he suggests that they are probably the best connected businesspeople.

The value of connectedness is never more heightened than during uncertain economic times. Anyone who has been reading the recent “how to recession proof your job” articles and blogs will realize that they inevitably share one common piece of advice: Network for career success. Don’t wait until you are desperate. Networking is about building relationships.

Author and blogger Thom Singer said it well: “All opportunities come from other people.” Your success will depend, not on what you know, how many hours you work, or how much money you make, but on your ability to build and maintain a band of people to share ideas, opinions and contacts. The people you know and their willingness to support you will determine your fate in the working world.

Building trust and relationships with colleagues and associates inside and outside of your organization is something every professional should consciously manage. Don’t assume that you will wake up one day surrounded by mentors, supportive colleagues and friends. The only way to attain success is to drive your own career bus.

Successful people are willing to give without expecting anything in return. Successful relationships (in life and in business) don’t keep score; each partner contributes. Being a connector takes this idea to the next level. If you intentionally broaden your circle of influence and consciously and generously add value to others by introducing them to contacts in your circle, you open the door to untold numbers of opportunities.

Hold the door open for others and you may be surprised at the number of people who will rush to hold it for you.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Visit Keppie Careers online for free advice and information about our services: www.keppiecareers.com.

Should You Hire Someone to Write Your Resume?

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Have you looked at your resume lately? Really looked at it with a critical eye? Does it highlight your skills and accomplishments? Or, is it a laundry list of “stuff” you’ve done? Are you sure it demonstrates all that you have to offer a potential employer?

Sure, you’ve shown it to your friends, maybe even a colleague or two. They think it looks fine, even great! When is the last time they studied the art of resume writing? Do they realize that, in some cases, human eyes will not even see your resume until after it is screened by a computer? Did they explain that you’ll be lucky to get a 10-second glance for your resume on a first go-around?

The fact is, most people are not resume writing experts. While everyone has an opinion, we all know how useful an uninformed opinion can be.

Have you been sending your resume out but not getting any response? Blaming it on the economy or your experience level? Those factors certainly have a role, but it is more than likely that a professionally written resume would yield better results. Do you really want to face the job market with documents that are not optimized?

Many job seekers don’t stop to consider how much money a less-than-optimal resume costs them. Consider, if you are unemployed, how much money do you lose for every day that you are out of work? If your resume isn’t top-notch, you may not appear qualified for the salary that you seek or deserve. A professionally written resume will help shorten your job search and may qualify you for a higher salary. Your return on investment in yourself may pay off substantially!

Does everyone need to hire someone to write their resume? No, I don’t think so. If you are a great writer and have kept up with resume trends, understand how to focus the reader on the key points and can objectively assess your document to ensure that you aren’t letting misplaced modesty prevent you from incorporating your very best accomplishments, you might be a great candidate for writing your own resume.

On the other hand, who has the energy or the inclination to keep up with “resume-ology?” I do! Helping people successfully navigate their job hunt is my passion. I keep up with the market, learn about new technology and approaches and stay plugged in because you don’t have the time, expertise or desire to do it.

Do you want to achieve your career goals and save money? Your career is one of your most crucial financial investments. Whether you are actively engaged in a search, underemployed or unhappily employed, it makes sense to hire an ally for your job hunt. An ally tells it like it is and helps you get where you need to be. Are you committed to discovering what you have to offer an employer?

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photo by mailophobia