Your resume isn’t the only important document employers consider when it comes to hiring decisions. What you post on social media can help or hurt you in your quest to land a new job. Your goal should be to ensure you do what is necessary to create profiles that potential employers will appreciate on networks where you expect people in your industry to spend time.

How can you really make the most of time you spend using social media?

Identify the best networks for your industry. If you’re putting out amazing content on networks where no one will see it, the value is questionable. Identify where your network spends time online and share content there. Options include LinkedIn, Twitter, Facebook, Google+, Instagram, Pinterest, YouTube, Periscope — the list is endless. It’s up to you to decide where you’ll find your audience.

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Create magnetic profiles. You want to attract your audience to your online profiles. What can you include in your profiles to make sure people are both drawn to it and impressed once they get there. Start by creating a LinkedIn headline with the important elements of key words and a direct pitch. Don’t use your job title!

Decide what you should post online. What do you want people to know about you and your expertise? That’s what you should share.

Be active on social media. Having a profile isn’t enough. If you want to impress and engage, you can’t have stale and dull profiles.

Showcase your critical thinking and writing skills. These are important for just about any job, and it’s easy to let people know you have this skillset.

Pay attention to what organizations that interest you post online. Follow their accounts and keep up with what they post so you can use that to your advantage.

Don’t post anything that will give employers pause. If you’re mentioning your illegal drug use, just assume you’ve missed an opportunity with most employers who notice it.

Read the entire post on Vault.com.