Keppie Careers

Social media speaker, social media consultant, job search coach

Thinking of Adding Linkedin Link to Your Resume?

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Have you considered adding a hyperlink to your LinkedIn profile on your resume or other job-search correspondence?  If so, keep these tips in mind:

  • Make sure your LinkedIn and your resume match up 100%.  Sometimes, since it’s “just LinkedIn,” job seekers are not as careful about dates and details as they would be on a resume. You don’t want any discrepancies to raise red flags.
  • Spend as much time making your LinkedIn profile perfect as you do your resume.  Neither should have typos or careless errors.
  • Enhance your linkedin profile.  Be sure to optimize your online materials, as many recruiters source from that pool.
  • Be aware that potential employers use LinkedIn resources to find out about you.  Granted, this is true whether or not you offer the link, but if you have a profile and offer the link, be sure you don’t mind people following up with common connections without your knowledge.
  • Be careful about what information you make public.  For example, if you’ve asked a lot of questions about job hunting, you may not want to make your list of questions public on your LinkedIn profile.

If you have a strong profile, solid connections to colleagues and employers and have spent time enhancing your LinkedIn image, you will be prepared to use this network as a job-hunting tool.

I can help you with your LinkedIn profile, your resume and coach you through every step of your job hunt.

Don’t Dread Working a Room – Revise Your Thinking for Career Success

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It’s always a good time for a reminder of the importance of extending ourselves in order to meet job success – literally.  Jason Jacobsohn at Networking Insight suggested that networkers who dread a room full of strangers change their mindsets to take full advantage of the potentially beneficial contacts before them.  He suggests the following mindsets (commentary my own):

Mindset 1: Room Full of Opportunity
Remember, all it takes is one great contact to get you on the way to where you want to go. If there is a room of people, every “Hello, my name is…” could turn into a possibility.  You may meet your next employer, business partner or spouse.  All you need to do is walk inside and introduce yourself.  No one is going to bite you.  Just do it!

Mindset 2: Channel Fear into Energy
How many people do you know who LOVE to “work a room?” Probably not many.  Most of us (even extroverts) don’t jump for joy at the idea of a room full of strangers.  A little nervous energy could be a good thing.  Don’t let fear paralyze your chances for job search success.

Mindset 3: Speaking Practice
If you’ve developed and practiced your elevator pitch, there’s no better place to use it than a room full of potential contacts.  This is just the opportunity you’ve been waiting for!

Mindset 4: Posture Practice
Jacobsohn reminds us to have good posture, a firm handshake, smiles and strong eye contact.

Mindset 5: Learning Opportunity
It is nice to sell yourself, but remember that you have a great opportunity to learn about other people in networking situations.  Think about how you can help them before trying to figure out what they can do for you. You don’t know enough to know what it is you don’t know.  (Trust me…This is true.)

Networking is a way to open those doors.  I’ve written about the importance of speaking to people you think can’t help you.  One way to break the ice in a networking situation is to find someone whom you are pretty sure isn’t a great contact.  Approach them, introduce yourself and try out your elevator pitch.  You’ll get great practice and you may be surprised to learn how the “cold lead” may become your best networking ally.

Remember Their Names for Career Success

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The  Wall Street Journal.com’s  (wsj.com) career tip of the week…
One of the most valuable business skills is the ability to remember people’s names…Name recall will boost your image, earn you respect and differentiate you.
You’re not good with remembering names?  All is not lost! 
Try these tips:
  • Be sure to repeat the person’s name.  “Nice to meet you, Sarah.”  Try to say the name several times during your first introduction.
  • Write the name down or secure a business card as a reminder.
  • Did you meet two people together?  Perhaps a couple?  Link their names to try to remember them.  I know a couple named Debra and Brett.  Once I learned Debra’s name, I used the “B” sound to remind me of Brett’s. 
  • Use a mnemonic device.  BuildYourMemory.com suggests:  In order to remember that the name of a tall, thin man, that you have just been introduced to is Mr Adamson, you might try the mnemonic of visualising the biblical first man ‘Adam’ (complete with fig leaf), holding a little boy in his arms. Adams son – ‘Adamson.’
  • Think about how the person looks.  For example, Short Shelly, Muscular Mike or Dapper Dave. 

Witt Communications suggests that you create an exaggerated image, rhyme or connect a feeling based on the name to help you remember:

  • Imagine a ham that weighs a ton spinning on the end of Mrs. Hamilton’s nose.
  • Picture an old-fashioned car jack under Jack’s prominent jaw.
  • See margarine melting through Margaret’s curly, blond hair.
  • Dave needs a shave.
  • Latrice is Patty’s niece.
  • Michelle, ma belle. (The Beatle’s tune)
  • Martin Peck is a pain in the neck.
  • Suzanne Patterson has sweaty palms.
  • Paula is pushy.

If you make an effort to commit a name to memory, you are much more likely to succeed!  It may be worth the effort!

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Keppie Careers wants you to remember our name!  We’re a head above the rest!  Keppie Careers will write your resume, teach you about networking and how to search for a job and assist you every step of the way!

Outgoing Answering Messages, the Phone and Your Job Hunt

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toy-phone.jpg
Photo by The GC Four

It’s not rocket science – potential employers and everyone else will judge you based on anything you offer them. 

  • A typo on your resume?  You’re careless. 
  • Unkempt appearance?  You’re a slob. 
  • Unprofessional phone greeting?  You’re unprofessional!

Since no one wants to hire someone who is unprofessional, take the time to make this very easy check of your outgoing phone greeting.

  • Does it contain music?
  • Are there childrens’ voices?
  • Is there background noise?
  • Does it make an effort at humor?  Is it “cute?”
  • Is it political? Religious?

If you answered “yes” to any of these questions, stop everything you are doing – change it now!

Record a basic, easy to hear greeting:  “Hello, you have reached April Showers.  Please leave a message and I will return your call.  Thank you.”

Listen to the greeting.  Is it garbled?  Did you rush it, as if you were escaping a fire but wanted to record the message first?  Re-do it!  Ask your hard-of-hearing neighbor to call and listen.  Does he understand what you said?  If so, you are golden!

Now, don’t get me started on kids, family members or roomates who answer the phone and don’t relay messages.  Or who tell the caller that you’re stuck under the car trying to rescue the cat.  Or in the bathroom, and you won’t be out for a LONG time. 

Try to give out a number on your resume that only you or a trusted adult will answer. Usually, that is a mobile number. Many of us answer our phones whenever they ring – even when we are driving or in the middle of a mob of screaming baseball fans.  If you are job hunting, be aware that trying to scream, “I can’t HEAR you” or cursing the driver who just cut you off as you are picking up your phone does not offer the impression you want to give your prospective employer.

Once your resume is out there, be aware that any time the phone rings, it might be your dream job on the line.  If you’re in a bad or loud spot – let it go to voice mail (to your nice, clear, professional greeting), listen to the message and call back as soon as possible.  You (and the caller) will be glad you did.

Need help with your job hunt?  Resume needs updating?  Don’t know where to start?  Keppie Careers will coach you every step of the way:  www.keppiecareers.com.

The Behavioral Interview: Have STAR Job Stories to Share

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Each week in BusinessWeek, Jack and Suzy Welch contribute a column.  This week’s (April 7) column concerns questions for interviewing CEO candidates.

While most of us will not interview for a CEO position, it is interesting to note the questions the Welches suggested.  Some samples:

In your career, what’s the best example of you anticipating market changes that your competitors did not?

Can you point to any of your people who “grew up” with your guidance and  have gone on to succeed in your own company or beyond?

What was the toughest integrity violation you have encountered and how did you handle it?

Have you ever had to define yourself in the midst of criticism, and did you succeed?

You’ll note that all of these questions are behavioral in nature…They ask the interviewee to tell a story demonstrating his or her abilities regarding the question. The point of the behavioral interview question is to determine how a candidate has behaved in the past, thus suggesting their future behavior.

Answering behavioral questions requires some preparation.  Consider the “STAR” technique:  Answer this type of question by offering:

S – situation.  Describe the scene.  Offer some background for the listener.
T – task.  Elaborate on the work that you did to solve or address the problem.
A – action.  Describe what you did.
R – result. Don’t forget to explain how it all came out.  Hopefully, you were the hero in a story with a happy ending!

It’s a good idea to have some stories that describe obstacles you’ve overcome, including problems with colleagues or bosses, as well as several stories describing successes.  Have some “job stories” to share and you’ll be better prepared to explain what you have to offer an employer.