Keppie Careers

Social media speaker, social media consultant, job search coach

Is Your Head Spinning?

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Wednesday.  Hump day.  The only thing I can think to say is “the more things change, the more they stay the same.”  It seems as if every post in the past week has been about change.  Resumes may be changing.  The workforce is going to change.  Work itself may change, although it may take 10 or 20 more years.

We need to be ready for change.  We need to prepare.  Train.  Think ahead.  We don’t want to be left on the cutting room floor while all of our colleagues move on.  It’s enough to make you want to take a nap!

With all of this impending change, it’s a good idea to stop and review the here and now.  Don’t get too caught up in the what ifs of the future that you miss something in the present.  No, you don’t want be left behind.  You want to keep up-to-date.  Change will come – with or without you. 

Seems like the day before Valentine’s Day is a good time to suggest that you stop and smell the roses. 

Keppie Careers will help you prepare for change.  Resume writing, career coaching…we do it all – www.keppiecareers.com

Don't Rely on Job Sites as the Cure-All for Your Search

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The Wall Street Journal’s Career Journal reports that:

Visits to job sites during the first four weeks of 2008 rose about 22% compared to the same period in 2007, according to a new report from Hitwise, a market-research firm.

Beware of being sucked in to a false sense of security when you apply to jobs on these sites.  You may think that if you apply to 100 positions, you are bound to hear something!

Job boards have a role in your job search, but only if you leverage your time and don’t rely on them too much.  I suggest spending no more than 10-15% of your job search efforts seeking and applying to positions on mega-boards.

Why?

Be aware that not every posting on these job boards actually represents a specific position.  For example, some recruiters post seeking a bank of resumes for a position they may (or may not) recruit in the future. 

Of course, every sought after job will receive a tremendous response.  Between sheer volume and job postings that don’t represent actual jobs, it’s no wonder that many people feel as if they are sending their resume into the great black hole when they use these sites.

Another problem with applying for jobs in great numbers is that resumes and applications are not targeted to the employer.  Why would someone want to hire you if you don’t make a case explaining how you are perfect for their job? 

A better use of your time?  NETWORKING!  I’ve written so much about the value of networking and how to do it…See the Networking category at the right for a full update!

Keppie Careers will write your resume, teach you job search strategies and prepare you for your next big career step!

Top 5 Resume Do's and Don'ts

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There is a lot to consider when writing your resume. You don’t want to miss an opportunity for an interview by offering a less than stellar result.  In her blog, Hire Someone to Write Your Resume, career advice blogger and author Penelope Trunk refers to a resume as a “complicated sales document and also a piece of direct mail.” That said, here are my top 5 Resume Do’s and Don’ts…

DO

Remember that your resume is a marketing piece, not a laundry list. Sell yourself; don’t just list what you’ve done.

Focus on transferable skills and quantifiable accomplishments. Determine the employer’s key words and incorporate them. Include soft skills, otherwise known as emotional intelligence. Use strong, active language that helps the reader picture you working for them.

Design your resume to be easy to read and scan – both with software and the eye. Remember that the typical first read allows a 10-second glance. (Some say 7 seconds is all you get!) Make it count by using white space, bullet points and bold, appealing design elements. Ensure that your resume is error free.

Target your resume to the employer. Do NOT zap your generic resume to 100 different online job postings. If you do not personalize your resume to include key words, you may be wasting your time sending it at all.

Be precise. Although the “one-page” rule no longer applies for all employers, it is important to narrow your information to include the most important material. (Typically, two pages are plenty.) Employers do not want to wade through a lot of extraneous information.

DON’T

Use “I, me or my” in your resume. The first-person is implied. Don’t use the phrase “responsibilities included” or “responsible for.” These are passive ways to structure your information.

Don’t use an objective. Your objective is to get the job, so you are wasting space in the very important real estate of your resume – the top! Attract readers with a targeted “Accomplishments,” “Highlights,” or similarly named section. Don’t list “References upon request.” This is assumed.

Don’t include ANY personal information such as age, gender, religion, marital status, social security number, weight, etc. In the U.S., do not include a picture on your resume.  All of this information is inappropriate and will make you seem dated and unaware of correct resume etiquette.

Don’t rely on standard resume templates, especially from your word processing program. Don’t copy text from sample resumes posted on the web. You are unique; your resume should be distinctive.

Don’t ever lie on a resume. Present the best possible image consistent with the truth.

I will design and write a resume that captures your skills and accomplishments and sells your skills!

Networking is About Relationships

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If you’ve read anything I’ve written about networking (click on categories at the right and Networking to catch up), you know that I’m a big fan!

Today’s post is a reminder that networking isn’t about a meeting, it’s about a relationship.  If you flit from one networking contact to another without bothering to follow up with anyone, you will not reap the benefits of networking.

If you are trying to network with HR professionals or hiring managers, you are less likely to be successful with your networking.  Plan to meet and connect with people who are in the job you’d like to have and those who are a step or two above you.  Give them a reason to be interested in you!  Share information.  Ask about them and their career paths.  Ask about their company and its goals and methods.  The goal is to make contacts who may later suggest your name when an opening comes up, not to send your resume to a lot of people.

If you are sitting home, zapping resumes to this posting and that posting, you are not likely to have much luck.  Weave your career net instead of constantly casting off in search of a hit.  You’ll be better off.

Keppie Careers – We write resumes and support you in your job search.

www.keppiecareers.com

Don’t Waste Time and Talent – Give Your Career A Jump Start

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I want to tell you a story about someone I know.

She is a stay-at-home mom who decided that, after years of living on one salary, it was time to make some money. She knew she had a very marketable skill, but hesitated to try to start her own business because there were so many things that she didn’t know how to do:  build a website, advertise, etc.

She discovered secret shopping.  (For the unaware, there are companies that will pay you to go to stores and restaurants, evaluate the service and fill out an evaluation.)  Sounded like easy money.  She threw herself into secret shopping and went after opportunities with wild abandon.  She would even drive for miles at the prospect of earning $5 or $7 on a “job.”

Although her hourly rate was practically nothing, she did manage to bring in a quick several hundred dollars with persistence and hard work. Despite her little windfall, my friend realized that she was wasting herself on secret shopping and that her time and talents would be better spent developing something with longer-term prospects (and a higher hourly wage).

She realized that she was letting fear prevent her from pursuing dreams that offered a better use of her skills.  Instead of running around checking numbers on the bottom of hairspray at drug stores for 20 cents a number (really!), she should invest the time, effort, energy and solid work ethic in something with real value.

So, after much soul searching and concerted effort to overcome her fear, she is now going after her own dreams with the same zeal that she used to earn several hundred dollars by secret shopping.  And, guess what?  She’s already reaping the benefits in spades!

Are you wasting your time at work?  Maybe you’re not running all over town after a few dollars, but maybe you  realize that you are similarly “spinning your wheels” in your own way.  Don’t let fear prevent you from taking a new path.  Time is wasting! You are the only one who can put one foot in front of the other.