Keppie Careers

Social media speaker, social media consultant, job search coach

New Media Atlanta – lessons for job seekers mimic those for business owners

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chriseditedDSC00965-800x572It’s always fun to get together with all of my social media friends! Atlanta has a great community of tweeters, bloggers and social media enthusiasts.

Yesterday, I attended the New Media Atlanta, a conference organized by Matt Fagioli and Brad Nix. (In the picture, I pose (from far left) with my friends Stephanie A. Lloyd and Stephanie Frost with key note speaker and social media guru, Chris Brogan.)

Listening to the speakers and panelists, one message came across very clearly to me:

Advice to entrepreneurs and business owners for using social media to improve their prospects parallels the advice I offer job seeking clients.

Below is a recap of my tweets from the conference. (In reverse chronological order.) See if you don’t agree that job seekers can learn a lot from information aimed at business owners!

For non Twitter users, #nmatl is a “hashtag” used for the conference to make it easier for people to follow the conversation on Twitter. If you search that tag on Twitter, you will find the entire stream of tweets about the conference.

MY TWITTER RECAP

. @chrisbrogan talking about “share vs. hoard.” Good for #jobseekers to think about-SHARE. You may be surprised at results

Don’t collect business cards like Pokemon via @chrisbrogan at #nmatl. DO: LISTEN-ASK-RECIPROCATE-COMMENT-COMMENT BACK

Business opportunities come to people who connect ppl to other ppl – via @chrisbrogan #nmatl

.@chrisbrogan reminds us that #jobseekers shouldn’t start looking for a job after they’ve been fired. Manage UR relationships along the way

“Your competitor is doing it.” @chrisbrogan on social media for businesses. SAME for #jobseekers. Find your niche & what you offer. #nmatl

. @chrisbrogan says “Reciprocity is a powerful thing” – YES. #Jobseekers – listen up! #nmatl

Integrate social media with all of your marketing efforts-advice for businesses from #nmatl. Also ++ for #jobseekers. Don’t rely on 1 thing.

Branding advice works for #jobseekers-Simple story, be articulate and intelligent! Take the time to KNOW YOUR STORY! #nmatl

#nmatl – Branding – Find a simple story in product and present it in articulate & intelligent, persuassive way – Bill Bernbach via @tobydiva

Brent Leary says “Listening to customers yields more than asking.” Same idea for #jobseekers-use your ears and mind to connect. #nmatl

Jeff Turner shares useful tool to monitor # convos: http://tweetgrid.com/irc #nmatl

Jeff Turner: “important to take risks.” Lesson for job seekers: Take a chance! Connect w/someone new. What’s worst that’ll happen? #nmatl

Relationships matter in web of interconnections. Key for jobseekers-networking = relationships. No matter what you call it. #nmatl

I posted a blog on the day of the conference that I’ve been holding for a while, but seemed perfect: Job seekers (and business owners) pitch what you offer, not what you WANT. I think this is a good reminder of many of the lessons that speakers shared. A lot of it boils down to a very basic message:

USE YOUR EARS FIRST! Listen, respond, connect.

It’s not rocket science, but clearly not everyone is doing this or doing it well. If you do it well, you can fuel your job hunt and/or entrepreneurial plans. Don’t get left behind!

Since this is all about connecting, here are some people I had a chance to either meet for the first time and/or spend time with again at the event and links to their Twitter accounts:

Stephanie A. Lloyd, Stephanie Frost, Marna Friedman, Taryn Pisaneschi, Robyn Cobb, Marisa Sharpe, Stone Payton, Todd Schnick, Jenny Devaughn, Chad Rothschild, Jeff Turner, Bert Dumars, Victoria Dunmire, Chris Jordan,  Kevin Metzger, Willie Jackson,  Andrea Walker and Sandra Spiller.

I’m looking forward to the opportunity to get to know some of my new friends and to possible business opportunities in the offing!

If you need help using social networking (Twitter, blogging, LinkedIn, FaceBook, etc.) for your business or job search – I can help! Please learn more about what I can do to help you!

Job seekers need to pitch what they offer, not just what they WANT

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I’ve started participating in a few in-person networking groups recently as a career search expert. Have you been to this type of group – where everyone stands up and gives their elevator pitch? I noticed something in a few of the groups I attended – most people focus their pitch on what they WANT and don’t include anything along the lines of what they OFFER.

Think about it…If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people don’t typically have very long attention spans to listen to other people talk.

Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesn’t want to hear someone describe how he or she solves your problems!

The lesson for job seekers: your pitch needs to focus on your target and how you have just what he or she needs!

Need help with your job hunt? Learn more about how I can help you!

Follow up that keeps you top-of-mind

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I’ve been thinking a lot about how job seekers can stand out in a crowd. I wrote about it last week and suggested that it is not as difficult as you might think. Today, I’m adding a new feature to my blog and trying video blogging for the first time. Bear with me on the lighting issues! Hopefully, the tips will make up for my lack of a camera operator and high-tech studio!


Learn more about how I can help you get your search going in the right direction! CLICK HERE for more information!

Review of Crucial Conversations: Tools for Talking When Stakes are High

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crucialconversationsIf you asked me, “What is the single most important skill a job seeking candidate can have?,” I would initially probably respond along the lines of, “It depends on the job!” However, upon further thought, I might also reply, “Being a strong communicator is an underlying key skill for any job seeker.”

I’ve written about the importance of “soft skills” or “emotional intelligence.” Some business schools are incorporating classes to teach communication and leadership skills, as they are so important in the workplace. Let’s face it – if you have trouble communicating, you are likely to have trouble getting along with colleagues, persuading others to agree with you and succeeding in most workplaces.

So, when I received a review copy of Crucial Conversations: Tools for Talking When Stakes are High, by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler, I was intrigued. Yes – we all have and (should) expect to encounter opportunities for “crucial” conversations. For some, those conversations will occur in an elevator in a chance encounter with an influential person. For others, it is a critical moment in their careers – a presentation, an interaction – that has the capacity to propel or stall progress.

As the authors note – “stakes are high.” They also assert what they call their “audacious claim:” Master your crucial conversations and you’ll kick-start your career, strengthen your relationships and improve your health. As you and others master high-stakes discussions, you’ll also vitalize your organization and your community” (p. 9). Wow…Certainly a tall order!

Are you ready for a crucial conversation? Can you easily communicate in a way that sells your idea? If not, the authors assure us that dialogue skills are “moderately easy to learn.”

The book continues with anecdotes and stories to describe ways to think about communication. Readers are encouraged to first look within – to understand their own motivations and biases and to examine their own styles in various circumstances. I love the fact that self-assessment is a key aspect of this book, as I believe it is an often overlooked piece of the pie.

Via dialogues, examples and mini personal assessments, the authors show you how to express your needs and wants in ways that attract agreement. I’d recommend this book to anyone who needs to communicate well…And, well – I guess that is just about anyone!

It takes more than being a great communicator to propel your job search (although it helps). Find out how I can help you get moving in the right direction.

Humanize your pitch – use your ears!

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bigears85771531_44de825632_mThe current issue of Entrepreneur Magazine (September 2009, page 30) makes a great point about “pitching.” The piece, by Michael Port reminds us to “focus less on making your pitch and more on listening to what your customers need.” While this article is geared toward sales people and entrepreneurs, I think this message is equally important for job seekers!

Port points to Daniel Goleman’s work that indicates “your ability to sell depends, in large part, on your self-awareness and social savvy.” So, too, with job seekers. Even a degree from a prestigious university won’t matter if you don’t make a point to connect with your target audience (in this case, potential employers) on an emotional/social level.

Port’s advice? Throw out the “pitch” and focus on being a good listener. He suggests, “…study your self-presentation so you can foster credibility, trust and customer confidence.” Translate “customer confidence” to “hiring manager confidence,” and this advice is timely and crucial for job seekers.

Yes – it is a competitive market. Yesterday, I wrote about how to stand out in a sea of sameness. Today’s tip offers yet another way to stand out. Instead of focusing on YOU – what you want, what you offer – start listening. Ask questions. Be the candidate who connects on an emotional level with your audience. There’s nothing that people like better than someone who seems interested in THEM – it’s human nature. Be the one who listens first and answers based on what you learn. You may be surprised by how well this technique works!

Learn how I can help you propel your search forward.

photo by cindy47452