Keppie Careers

Social media speaker, social media consultant, job search coach

Facebook for your job hunt?

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FBfriendwheel693439830_51fcf34cc4_mI don’t write very much about using Facebook for your job hunt. Why? Honestly, it’s not my favorite social network. I’m a bit of a Twitter fanatic, and LinkedIn is an obvious social networking tool for job seekers. I usually say that Facebook is my #3 “go-to” social network for job seekers.

That said, you may have read recently that Facebook has reached over 300 million users. We know that, if it were a country, it would be the world’s 4th largest. My friend Dan Schawbel tweeted stats that LinkedIn just hit 50 million users and Twitter has ~20 million.

So, it would be unwise to ignore how job seekers can mobilize their Facebook networks for professional networking. That’s why I was so excited to read THIS POST by Sarah Welstead, a Recruitment Marketing Consultant who works with Head2Head and RetiredWorker. She really nails down some great reasons to re-look at Facebook.

Some of her points? (In bold – commentary is mine.)

Just because it’s ‘fun’ doesn’t mean it’s not ‘productive.’

Au contraire, mon frere. (Ah, Facebook reminds me of high school – just something my old friend used to say!) How amazing is it that something that is a “guilty pleasure” for some can actually be useful! How is it useful to reconnect with old high school (or grade school!) friends? Read on…

Still a ‘sphere of influence’ – just a different sphere

You need to network? Well, Facebook is a network! I have a colleague who mentioned that she gets a lot of referrals from connections on Facebook, as her high school friends are all professionals now, many of whom need resumes and job search help.

Similarly, you can connect with friends on Facebook for professional information and advice. You never know who knows someone who knows someone.

Your school friends have grown up into successful people – who’ll make great business contacts!

Welstead notes in her piece: “Remember, people tend to move in peer groups:  That means that if you’re ambitious and successful now, the kids you hung with in high school or university, and the friends you made in your first career jobs in your early 20s, have probably gone on to be successful and ambitious, too.  In other words, they’re worth knowing for professional reasons.”

So, if you use Facebook only to take quizzes and complain about your spouse, it probably won’t be terribly useful for professional networking. But, if you include enough information to let people know about the professional you, it can be a very personal and successful way to connect.

While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!
Stay tuned tomorrow for more great reasons to be on Facebook!
If you need help mobilizing your networks and your job search plans, learn more about how I can help you!

Guest post: Do something new for your job hunt, PT II

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twitterppl1824234195_e6b913c563_mThis is Part II of a guest post from Jessica Lewis. Jessica is a job seeker who joined Twitter about a month ago with the intention
of using it to help her drive her own career bus. She has been writing a Twitter-for-beginners series on her blog (which you should read!)

You can find Jessica on Twitter @copytailor.

Read Part I HERE, where Jessica addresses hesitations about joining Twitter.

Focus your Twitter usage.

I heard that a college football coach recently said that those on Twitter are “a bunch of narcissists that want to sit and type stuff about themselves all the time.” Twitter sure does lend itself to facilitating narcissists, but using it doesn’t automatically make you a narcissist. You are going to enter Twitter as a niche user.

Career-focused people have smartly taken Twitter and focused it for their own use. They tweet actual information. They work to be seen as unique voices on Twitter. That means they don’t bother with the silly, time-wasting stuff generally associated with Twitter.

And as long as you more often than not aim your tweets at advancing your job search and show interest in others, Twitter will actually facilitate your success. And just as you see the value in a niche blog like this one, you’ll see the value in everyone’s niche microblog.

You can start from scratch. I did.

Step 1 is the most difficult: You’re going to start a Twitter account from scratch. This seems daunting because here you are with a pathetic number of followers trying to get the attention of people with thousands and thousands of followers. Trust me, no one will ever view your follower count as pathetic. If you are focusing your tweets, people will see that you are trying to be a valuable contributor to their conversation. Everyone on Twitter started from scratch. You just happen to be doing that right now. No big deal.

Here’s the bottom line about Twitter: It’s here right now, the people you need are on it, and it will help you get things done faster, whether advancing your career, learning information or targeting your job search. Just ignore the hype and perceptions, think of yourself as a unique voice in what you do (and if you’re not sure what that voice is, don’t worry because you’ll end up developing one), and get really good at being concise!

I’ll be happy to help your follower count grow. Just send me a tweet saying you found me on Keppie Careers.

Need help getting your job hunt going? Learn more about me and Keppie Careers!

Job seekers need to pitch what they offer, not just what they WANT

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I’ve started participating in a few in-person networking groups recently as a career search expert. Have you been to this type of group – where everyone stands up and gives their elevator pitch? I noticed something in a few of the groups I attended – most people focus their pitch on what they WANT and don’t include anything along the lines of what they OFFER.

Think about it…If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people don’t typically have very long attention spans to listen to other people talk.

Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesn’t want to hear someone describe how he or she solves your problems!

The lesson for job seekers: your pitch needs to focus on your target and how you have just what he or she needs!

Need help with your job hunt? Learn more about how I can help you!

Not convinced that social networking can propel your job hunt?

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If there is one thing that I learned at the ERE Expo conference targeted at recruiters and career professionals earlier this month, it is that social networking is a key way that recruiters identify and source candidates. Have you been hesitating to use social media for your job hunt? Maybe you think it is a fad? Take a look at this video from Socialnomics…

A few key points:

Facebook added 100 million users in less than 9 months! If Facebook were a country, it would be the world’s 4th largest.

80% of companies are using LinkedIn as their primary way to find employees.

Are you making it easy for people to find you? Watch this if you think social media is not important. It may just change your mind!

Thanks to my friend Andy Drish for sending a link to this video on Twitter!

Let me help you navigate the social networks to propel your job hunt!

Review – Twitter for Dummies

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twitter for dummies51GY-XBFhfL._SX106_Starting out with a handy, tear-outable list of Twitter Don’ts (Don’t follow 100s of people when you first sign up.), Twitter Do’s (Listen to what your Twitter friends are saying) and a great list of shorthand commands (stats – get your followers and following count)…and ending with a handy glossary of terms useful for Twitter users to understand, Twitter for Dummies, by Laura Fitton, Michael E. Gruen and Leslie Poston, is a book that is chock full of information for anyone who uses (or wants to use) this terrific social networking platform.

In the introduction, the authors point out an important aspect of using Twitter – Learning to communicate in 140 characters or less (as required in “tweets”) may very well help you communicate more effectively as your writing “becomes shorter and more to the point.” Personally, I have found this to be true, and a real benefit of being a power Twitter user. Let’s face it – less is more, and learning to get to the point quickly and succinctly has many benefits.

Laura, Michael and Leslie also remind readers that “Twitter is a living, breathing and constantly changing dynamic community.” Their book offers a snapshot of tools and tricks to use it well, but it is up to the user to take advantage of the ideas and to stay up-to-date going forward.

No useful Twitter manual is complete without a discussion of “finding your Tweet voice” and information about using Twitter for business. I love the author’s answer to the question, “What’s the business use of Twitter?” Laura replies, “What’s the business use of email?” (p. 177). I laughed out loud, because that is exactly what my friend Stephanie A. Lloyd and I reply to Twitter skeptics! (Another reply we offer – Do you make time to use the phone?)

The book is directed at first-time Twitter users. It offers step-by-step instructions that give you the tools to become a true Twitter expert. The user who has the patience for extremely in-depth information will find a plethora of information – enough to really become a power user. However, for the more casual tweep, the level of information may be a bit overwhelming. I would recommend focusing on one or two topics at a time, mastering them, and moving on.

Definitely get a copy of Twitter for Dummies if you are the type of person who likes to know everything about a topic and you have the bandwidth to get through a fairly intensive guide. You can be sure that you’ll be a real pro once you learn everything that Laura (@pistachio), Michael (@gruen) and Leslie (@geechee_girl) share. You can also follow @dummies for up-to-date information about the book.

Need some help getting your job search going? Find out how I can help you look for a job the right way, with optimized materials and a forward focus.