Keppie Careers

Social media speaker, social media consultant, job search coach

How to Use Facebook for Your Job Search

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Last week, I reported on an experiment that Willy Franzen, from One Day, One Job conducted with new college grads who posted ads on Facebook advertising their interest in working in specific industries.

The technique is bold, a bit different and did result in some networking opportunities for the 20-somethings who participated. However, the fact is, advertising a job search on Facebook isn’t a strategy for every job seeker, as you run the risk of looking a bit desperate, which isn’t exactly the persona most hiring managers seek.

So, is Facebook useless for your job hunt? Absolutely not! Networking is the #1 way people find jobs, and, contrary to popular belief, not all of those networking connections are the result of “close connections” – such as your brother-in-law hiring your next-door neighbor. In reality, making connections in a variety of settings will help propel your search.

In fact, the New York Times recently published an article, The Brave New World of Digital Intimacy, which emphasizes the importance of expanding your network beyond your immediate circle:

This rapid growth of weak ties can be a very good thing. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they’re farther afield, yet still socially intimate enough to want to help you out.

This idea is also proven in Malcolm Gladwell’s The Tipping Point, an excellent read for those interested in being connected!

Facebook offers many opportunities for connecting and expanding your network. Phil Rosenberg recently suggested the following ideas to use Facebook groups to expand your network:

Post the right message:
Commenting and posting links to industry articles in the spirit of sharing shows you as a giver and an expert at the same time. Make sure that the article or message is relevant to the group.

Start the conversation:
Brag. If you’re creative, write about successful projects you’ve been involved in (you may not be able to include the company name if you can’t disclose). Again, this is sharing with the audience, and is both appreciated, and demonstrates your expertise.

Continue the conversation:
Comment on posts that others have started. Include more ideas than just “I agree”.

Include links:
Sign your post or comment with your signature block with live links to your Facebook, LinkedIN, personal Blog, personal webpage, etc. Why? Links get you Google and Yahoo rankings.

So, while you may not be a 20-something willing to advertise your job hunt, don’t discount Facebook as a place to propel your job search!

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Need help with your hunt? We can help you get your job hunt in gear! Visit Keppie Careers online for information about our services: www.keppiecareers.com.

Facebook May Propel Your Job Search Networking

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Willy Franzen, from One Day, One Job, “an insider’s guide to unique and exciting entry-level job and career opportunities for recent college graduates,” recently ran an experiment with new college grads to see if posting ads about their desire to work in certain companies (Disney, Sprint) or certain fields (publishing, entry-level) could propel their job searches to the next level.

Although none of the 5 new grads who participated in the experiment landed a job as a result of their ads, they did have some interesting results. Willy notes some key takeaways:

1. The most successful students were those who targeted a single company with a very specific ad that mentioned the company’s name in the text.

2. Targeting by location draws too many extraneous clicks and seems to have a low return on investment.

3. Spending more on ads leads to more responses.

4. This method is best suited for targeting larger employers with significant populations of Facebook users.

So, should everyone advertise their job search on Facebook? I don’t think so, but I think there is a lot of potential for expanding your network as a new or recent college grad. For a more senior person seeking an opportunity, I think it may border on seeming desperate!

Some other important points…
Consider this type of marketing as part of your networking plan. I believe the best way to approach this is to hope to make connections who may be willing to help you with your job hunt.

Spend some time sprucing up the site where potential connections will wind up when they click through your ad. If that site is your linkedin profile, optimize it before you set up a campaign. If that site is your blog, make sure the blog is up-to-date and current and would appeal to your target audience.

Willy also notes (and I agree) that sealing the deal is key in this strategy. Just because you have an ad and people click through to learn more about you doesn’t mean that you will get a job. Your follow-up and ability to demonstrate why you are a great networking link (and a great hire) depends on how you manage the follow-through.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Need help with your hunt? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

Tim Russert's Lesson to Job Seekers

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To some, it may seem like old news. Anyone who is plugged in knows that Tim Russert, host of NBC’s Meet the Press and influential political commentator died suddenly of a heart attack while at work. The fact that he died so young (at 58), right before Father’s Day, leaving a son who just graduated college and his own father as well as his wife is so sad…Having lost my own mom right before Mother’s Day two years ago, the timing of his death was especially poignant for me. All of this by way of saying that I’ve thought a lot about Tim Russert and his family, considering that I don’t know them personally.

Since I try to only write about my niche – job hunting topics with the occasional foray into general career issues, in the day or two after his death, I didn’t immediately see a connection in this story that I wanted to share in my blog. Today, with some distance, I realized that there is a critical career related lesson I’d like to mention.

As I watched and read coverage of Tim Russert’s death, everyone who worked with him pointed out his generosity of spirit and willingness to mentor colleagues. In fact, the quote on one of the memorial programs for Tim Russert reads, “No exercise is better for the human heart than reaching down to lift up another person.” I heard him described as someone who pulled others up and then held them there, nurturing and celebrating their successes.

My sense from the tributes memorializing him is that this quality, along with Russert’s reported love of family, work and life, may have contributed as much to his success as his tenatious questioning of political figures.

Yesterday, I wrote about being a “connector” and what a great aspiration it is to become a networker who networks generously and links people for their advantage. Similarly, this is a great time to think about the value of a mentor. Being a mentor can raise your career aspirations. People who see your kindness and generousity of spirit will help lift YOU to higher career heights. How much easier will it be to find people to offer recommendations and references if you are a strong mentor? How much more will you enjoy your work life if you really care about the people who work with you?

For young people entering the working world for the first time, the lesson is to seek a mentor and to someday aspire to be one. Get to know the people who work with you. Care about their lives, their children, their sports teams. Connect because you care and people will respond. Your career and your life will be the better for it!

Keppie Careers hopes to encourage, enlighten and empower you for success. www.keppiecareers.com

Networking – Something You Do or Something You ARE?

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Earlier today, one of my Twitter friends, life/brand strategist Walter Akana tweeted an intriguing question. He asked: How do you keep your networking skills continually refreshed?

My answer: I try to think of networking as a way of BEING instead of something to DO.

Another Twitter friend, Megan Fitzgerald, an expat career and entrepreneur coach, replied: I think networking is about giving (form of doing?) Using your brand to help others. You could say BEing of service.

I love the synergies Megan creates between doing and being…I think these are terrific ways to think about networking for job seekers.

Of course, I advise my clients to network. We talk about “netweaving” – the fact that networking is about relationships. We talk about how to practice to work a room and the fact that everyone is a great networking connection, because you never know what you may be able to offer a new contact and what he or she may be able to offer you!

I think the most successful networkers are those who aren’t necessarily looking for something, but are focused on the fact that networking is something you can try to become…Become a connector, someone who likes linking people together for their advantage.

In his book, The Tipping Point, author Malcolm Gladwell defined connectors as “people with a truly extraordinary knack of making friends and acquaintances.” In our digital, Web 2.0 world, success will depend more and more on our ability to broaden our professional circles and to reach out to a diverse socio-economic group of people representing a mix of opinions and beliefs. Professionals who habitually introduce people who otherwise may not meet earn goodwill and reputations as valuable resources and colleagues.

In his book, Never Eat Alone, Keith Ferrazzi says, “…Community and alliances will rule in the twenty-first century…[success is] dependent on whom you know and how you work with them (291).” He asserts that living a truly connected life is a prerequisite to success. For example, Ferrazzi mentions that Crain’s 40 Under 40, a list of rising stars in an array of fields, aren’t necessarily the best businesspeople. Instead, he suggests that they are probably the best connected businesspeople.

The value of connectedness is never more heightened than during uncertain economic times. Anyone who has been reading the recent “how to recession proof your job” articles and blogs will realize that they inevitably share one common piece of advice: Network for career success.

When networking becomes you and inspires you to act on behalf of others, you’ll know that you are achieving true networking success.

We can get you on the road to true networking success by teaching you how to approach networking, writing your resume and helping you every step of the way! www.keppiecareers.com.

photo by cascadefoto

Heating Up Your Network for Job Seeking Success

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endless summer

Photo by Rougerouge

How about heating up your network on the beach? Maybe your surfing buddies (or suntanning crew) can connect you to your next best career move. Networking and personal referrals will help you win jobs. You don’t have a crew? Here’s where to unearth your network…

Your network is everyone you know (and everyone they know). Make a list. Include friends, relatives, neighbors, acquaintances and current and past business associates. Start inviting people to join you for coffee. Ask them to tell you about themselves and their jobs. At every meeting, ask for a suggestion of someone else to meet. Do not limit yourself to people who think will help you. Have an open mind and meet with those you DO NOT think will help!

Create a profile on linkedin.com. Use the free tools offered to find people you know and ask to link with them. Tell everyone you know about linkedin and ask them to sign up. To really expand your network, connect with a LION (Linkedin Open Networker.) Use linkedin to help you identify people to contact for informational meetings.

Research organizations in your area that may have opportunities for you. Seek informational meetings with people in those organizations. NOT HR people – those who actually do the type of work you would like to do.

Remember that networking is about building relationships. Consider what YOU can do for others. How can you help them? If you take a sincere interest in giving rather than taking, your network will grow organically.

Keppie Careers will teach you how to network. We’ll also write your resume, teach you interviewing and other job seeking skills and assist you every step of the way! www.keppiecareers.com.