Keppie Careers

Social media speaker, social media consultant, job search coach

Personal Branding Magazine

By

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Enjoy nine articles in the free sample issue, which can be found on PersonalBrandingSample.com. You’ll read partial interviews from Kathy Ireland, Vanna White and others. You’ll also see two articles on how to be socially responsible, authentic and build a remarkable brand.

Full issue available May 1st (paid subscribers only)

The full issue will be out on May 1st, including complete interviews with major business celebrities and a combined 28 articles for your viewing pleasure. Be sure to subscribe before May 1st in order to receive this issue.

More information can be found at PersonalBrandingMag.com.

Features

Exclusive interviews with:

  • Kathy Ireland is an American former-model, actress, entrepreneur, CEO and designer of her eponymous brand product marketing company, Kathy Ireland Worldwide. Her company’s  products are sold at over 50,000 locations in 15 countries, generating an estimated $1.4 billion in retail sales. Ireland’s annual take is thought to be around $10 million, which has prompted Forbes to name her the “prototype for model-turned-mogul.
  • Vanna White is an American television personality, best known as puzzle-board presenter and co-host on the long-running game show Wheel of Fortune. White also has made cameo appearances on television shows such as The Super Mario Bros. Super Show!, 227 and Full House; and in movies such as Naked Gun 33â…“: The Final Insult. She guest-starred on Married…With Children, in a gender-bending spoof of the movie Indecent Proposal.
  • Jalen Rose is a retired professional basketball player. In college, he was a member of the University of Michigan Wolverines’ “Fab Five” (along with Chris Webber, Juwan Howard, Jimmy King and Ray Jackson) that reached the 1992 and 1993 NCAA Men’s Division I Basketball Championship games as both Freshmen and Sophomores.
  • Daymond John is a fashion designer, author, and businessman from New York. He is best known for being the founder and CEO of the fashion company FUBU. John is a ‘Shark’ on the new ABC television show Shark Tank. His latest book is called The Brand Within.
  • Leslie Scott is the creator of Jenga, the second-best selling game in the world, and the co-founder of Oxford games. One of the world’s few professional game designers, Scott spends her time in the Oxford countryside and the African plains with her two children and her husband.
  • Dan Heath is co-author of the New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die.  It was also a BusinessWeek bestseller for two years.  Dan and his brother, Chip, published their second book, Switch, in February 2010, which is a #1 New York Times bestseller.
  • Harvey Mackay is the author of five New York Times bestsellers, including Swim With the Sharks (Without Being Eaten Alive), Beware the Naked Man Who Offers You His Shirt and his latest book Use Your Head To Get Your Foot In The Door. He is a nationally syndicated columnist, and one of America’s most popular business speakers. His books have sold more than 10 million copies worldwide and have been translated into 35 languages and distributed in 80 countries.

Contributors

Experts, authors, and bloggers such as:

Being indispensable and your personal brand

By

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine, along with Jessica Lewis. The new, free sample issue is available. This is how Dan describes it:

Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.

Here is my introduction to the magazine:

Becoming indispensable – a tall order to be sure. Is it the proverbial “golden ring” –an admirable ambition, but always
out of reach?

This issue of Personal Branding Magazine may convince you that there are many ways to be indispensable –and that it is an
achievable goal for anyone with courage and determination, both of which are key for success. Seth Godin reminds us that one big hurdle is having “enough guts to be criticized.” True enough; it is tough to be remarkable without remarking!

You may be surprised to learn that becoming indispensable is not all about you! Seth reminds us that the most important
consideration is not about how to promote yourself. Instead, ask, “How can I do work that people will want to promote?” So true,
and something many forget when trying to make a name for themselves.

This issue makes it clear that being indispensable means giving more than you expect to receive. Develop what Nicole Crimaldi describes as a “personal balance sheet.” She advises, “…Build relationships, follow your passions…and create value for others in everything you do.”

Actualizing that value helps you carve out another important piece of the puzzle –engendering confidence. Contributor Maria Elana Duron points out, “Even if you have the best mousetrap in the world, if people don’t know you or like you and trust you, then they’re not going to do business with you. Period.” Well said.

Be someone people WANT to know. Offer useful resources, advice and insights. You may be surprised by how far good content, well shared, will take you on your road to becoming indispensable.

Features:

  • Full paid issue (February 1st): 28 articles total covering how to become a valuable and indispensable brand.
  • Sample issue: 8 articles total, including how to be an authority, blog SEO and how to grow, polish and protect your future.
  • Interviews with: Seth Godin, Guy Fieri, Jarvis Green and Alexandra Levit

Promo video: http://www.youtube.com/watch?v=lMuHZZJtv90
Free sample URL: www.personalbrandingsample.com
Paid subscription URL: www.personalbrandingmag.com
Facebook page: www.facebook.com/PersonalBrandingMagazine

If you need a little assistance demonstrating your personal brand, I can help! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

How to use the holidays as a time for self assessment

By

reflection.8395783_8dda8afb97_mIt’s so nice to be able to turn to my network of colleagues who are willing to share advice and insights with all of us! In a continuation of my series on job hunting for the holidays, today’s thoughts are from Meghan M. Biro. Meghan is founder of Talent Culture, where she partners with clients, corporations and individuals to ensure a match between hiring needs, brand and culture/personality. I “met” Meghan via Twitter and have had a chance to speak with her several times. I was delighted to have her accept my invitation to join in the chorus of expert opinions regarding how to make the best of the holidays.

These are Meghan’s ideas:

The holidays can be a daunting time to look for a new job or contemplate a career move. Exhortations to be thankful and/or happy may be in conflict with the realities of short money, no prospects and few responses to resumes and inquires.

I agree with my colleagues that it’s not a great idea to suspend a career search during the holidays – many companies are firming up 2010 budgets and it’s still possible to work your way in to a good job.  What can be useful, however, is a quick self-assessment. This task is perfect at the holidays, when we may already be introspective – visits with family and seemingly prosperous friends may have pushed you to examine where you are and where you want to be.

Keep networking, use social media to connect with people in companies you admire and search for places that could use your skills. As you move forward with the standard seeking-a-job tasks, though, give yourself permission to be introspective.

Self-assessment isn’t self-indulgence – it’s a hard look at four factors that can affect your appeal as an employee:

➢    Personality type
➢    Interests
➢    Skills
➢    Values

Personality type defines what is consistent – if you’re an introvert or a leader, if you prefer cooperation or manage conflict well. If you aren’t happy with your personality type, remember that you can adapt in other areas through self-assessment. Take interests. You may be very interested in travel and mildly interested in writing. Now may be the time to begin short-form writing in a career journal, on a blog – even on Twitter. Develop this interest into a marketable skill, and build it into your personal brand.

Skills are things you know how to do well. List all the things you know how to do well, hone those skills and build a story around why they will make you a great employee. [Miriam’s note – take a look at the skills lists HERE to help you get started.]

Personal values may seem to be the least important aspect of a career search, but they, more than anything else, will help you find a business culture where you fit. Use the holidays, a time when it’s safe to think in terms of values, to assess and reconnect with yours. If you value honesty and independence, are outgoing, interested in travel and writing and are skilled at managing people and negotiating compromise, create a narrative that weaves theses attributes into a personal brand. Use the holidays to connect with people who work for companies with cultures that align with your personal brand. From introspection will come inspiration and perhaps new opportunity. Make the holidays work for you with a little self-assessment.

So, do you believe you have a good handle on who you are and what you offer? Share in the comments!

Part 1 – My suggestions and a free ebook offer

Part 2 – Walter Akana – Take care of yourself

Part 3 – Anita Bruzzese – Stay ahead of the crowd

Part 4 – Jacqui Barrett-Poindexter – Unplug and embrace rest

Part 5 – Wendy Enelow – Ideas for employed and unemployed job seekers

Part 6 – GL Hoffman – Use time to research and prepare

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by djwhelan

New issue of Personal Branding Magazine

By

MCHAMMERsampleissue8

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I am happy to serve as a co-editor of Personal Branding Magazine. The new sample issue is available. This is how Dan describes it:

Summary: Personal Branding Magazine Volume 3, Issue 2 is about brand reinvention through social media and what better example of that than MC Hammer.  Hammer, a celebrity hip-hop star, sold millions of albums back in the 80’s.  Decades later, Hammer is now one of the front men for the social media movement.  He has his multi-million Twitter following and his own social network to keep in touch with his old fans. Aside from Hammer, this issue will help you control brand perceptions, repair a damaged brand and give you tips and tricks for navigating the web 2.0 terrain, so that stay ahead of the game.

I am also happy to welcome a new co-editor to the management team! Jessica Lewis is a communications professional with a significant background in journalism and copy editing. Her specialty is helping organizations connect with their audience by communicating in a concise, informative, relevant and inviting way. Her blog reflects her interest in social marketing and effective job hunting. You may also want to follow her on Twitter @copytailor.

In her introduction, Jessica notes:

You don’t have to be famous to benefit from a personal brand. Douglas Karr encourages us to give it a try, even if you have to take your profile picture on your webcam. He says that even though he has friends who are better at some things than he is, they never get the great opportunities he does.

One sentence from Howard Sholkin’s piece stood out to me as an excellent summary of this issue’s focus: “You can shape your reputation, network and expertise, or others can do it for you, but probably not as well.”

Features:

  • Full paid issue (November 1st): 29 articles total covering brand reinvention, strategy and related topics.  Website: www.personalbrandingmag.com
  • Free sample issue (October 26th): 8 articles total, including how to fix a broken image and how to get a competitive advantage.   Website: www.personalbrandingsample.com
  • Interviews with: MC Hammer, Kerry Rhodes, Patrick Lencioni, Steve Rubel, John Jantsch and Mitch Joel
  • The 2009 Personal Brand Awards

Here’s a video introduction:

—

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

How to write your LinkedIn profile

By

I’ve written about using Facebook for your job hunt this week, but clearly LinkedIn is an obvious place for professional networking and connecting. While your resume typically will be a formal document that doesn’t include the words I, me or my, LinkedIn is a place where you can tell a story.

In the “Summary” section, you can describe yourself and highlight something you have to offer that is unique. There is no need to be overly formal – write something that will draw the reader in!

My colleague Barbara Safani inspired me to write about this today with her tweets from the Career Directors International conference during Louise Kursmark’s presentation. Follow the hashtag #CDI09 on Twitter for lots of great insights from the speakers and participants in Orlando this week!

Here’s a sample of Barbara’s tweets to whet your appetite:

LI from Barbara

Feel free to share success stories, questions and thoughts about LinkedIn in the comments section!

While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!

If you need help mobilizing your networks and your job search plans, learn more about how I can help you!