You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if you’re going to […]
Personal branding helps you manufacture your own opportunities
I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine highlights how you can manufacture your own opportunities.
Personal Branding Magazine – CEO strategies
Wonder how CEOs think about branding strategies?
How to make it easier to find you online
Do you need binoculars to find you online? It’s important to create content to attract people to you online, but if you have a common name (even if you don’t), it can be difficult to really stand out. Vizibility is one tool to help!
How to achieve your business and career objectives
Have you thought about how you can become “Internet famous?” It’s about more than just creating a persona online – you need to think about a two-way connection and how to build trust with an audience.