Keppie Careers

Social media speaker, social media consultant, job search coach

Connect the Dots Resume Writing

By

Initially, readers may give your resume a 7- to 10-second glance.  Really.  (When I started this work over 10 years ago, we use to say it was 20 seconds.)

You have a very small window of opportunity to make an impression.  It is your job to connect the dots between what you offer and what the employer seeks.

You could be perfect for the job, but unless you quickly capture their attention and connect your skills with their needs, you won’t land an interview. Consider how to make yourself the perfect candidate. Specify your skills and accomplishments in your resume; don’t assume the reader will stop to think about what you have to offer. It’s your job to fill in the blanks and help the reviewer envision you working for them.

Two key “dots” for you to connect involve:
(1) knowing your skills and what you have to offer and
(2) having a clear understanding of your prospective employer’s needs.

At Keppie Careers, we are skilled at helping with these important steps. Some strategies to consider…

** Knowing Your Skills **
Assess your skills and accomplishments. How? Talk to your friends and co-workers. Review written evaluations of your work. Think about the skills you use/d in your positions. Study a skills and accomplishments list.

What aspects of your job do you enjoy? What type of work do you hope to do in the future? What skills do you have that will be the stepping stones to getting to the next rung of your career ladder? Once you identify what you have to offer, it will be easier to connect the dots between the employer and you.

** Knowing the Employer **
What does the organization value? Use the job description as a guide and research the company using the internet and any available published material. For example, if the organization uses the words “team player” four times on their company home page, you will want to emphasize your ability to work well in teams. If possible, conduct informational meetings with people in the organization or those who know about it.

Once you can articulate your skills and you know what the employer wants, target and tailor your resume. Communicate exactly how your skills are a good fit for their position. Include accomplishments and buzz words that support your candidacy. The more specific connections you draw between you and the job, the more likely you are to land the interview.

Consider these sample resume bullet points:

Before:
Conducted patient interviews and managed data collection for large survey.

After:
Demonstrated analytical skills and cultural sensitivity as leader of team conducting, coding and verifying 1000 patient interviews using SAS software.

The original bullet point expects the reader to jump to the conclusion that the applicant analyzed data. “Managing data collection” may imply analysis, but it is best to be specific. The terms “coding” and “verifying” clarify additional explicit skills.

The “After” bullet quantifies the size of the study and notes the applicant’s abilities regarding cultural sensitivity, which the writer knew from her research was something this company valued. It also mentions the software used.

Detailed descriptions are the keys to effective resume writing. Clarify skills and include quantifiable information whenever possible: numbers, percentages and dollar amounts all resonate with employers. Bring your resume to life!

Do you need to re-write your resume for every job? That would be impractical for most job seekers However, if you want to get your foot in the door, your resume must clearly outline how your skills and accomplishments solve a problem for the employer.  It is your job to offer clear reasons to interview you.

Let Keppie Careers help you create a resume that can be tweaked to appeal to a variety of jobs and organizations!

Thinking of Looking for Your Second Job?

By

In a recent piece for the online Wall Street Journal, Elizabeth Garone raised some key points for those who are considering making the move to their second job.  Of note:

Update your resume and interview style. It sounds like a given, but a first-timer’s resume is likely to list internships and college leadership roles. Now you’ve got experience and you’ll need to make sure it shows. “The resume definitely needs to change to emphasize your accomplishments,” says [career and life coach] Mr. Steve Piazzale. …Your resume bullet points should demonstrate how you used your skills to solve problems and produce value at that first job. “With a first job under your belt, you can also use them as stories of value during interviews,” offers Mr. Piazzale.

This advice is key.  So many people forget that the resume they used right out of school isn’t going to be the right choice now that they have actual “work experience.” 

I’ve been asked to be a featured expert reviewer on the resume review site razume.com.  This site offers job seekers the opportunity to post their resume and request advice from the Razume community.  Anyone can offer a critique or post a resume for free.  Resume posters delete their personal information and select a user name so resumes are anonymous.  This is a great service for those who want to request feedback from trusted friends or relatives around the country; job seekers can post resumes and advisers can use a series of useful online tools to make comments and suggestions.

Many users of this site are seeking their second jobs.  A significant number of these job seekers fail to move their “Education” section to the bottom of their resume once they have a position and enough experience under their belt (and no specific reason to keep Education on top).  Many also still list their high school diploma, even when they have a bachelor’s degree. 

School activities and awards also play a prominent role in razume’s unrevised resumes.   For a first job out of school, these may be valuable and important.  After that point, some very prominent awards may remain on the resume, but college awards should not be a main focus of the resume beyond the first job.

There is no fail safe “one size fits all” advice for resume writers, but most job seekers will want to make these changes and more to their job seeking documents before seeking their next job.  Otherwise, they will appear less experienced than they may be and jeopardize their chances for an interview.

Keppie Careers will help you update your resume.  We also offer mock interviews to help you get market ready!  www.keppiecareers.com

Top 5 Resume Do's and Don'ts

By

There is a lot to consider when writing your resume. You don’t want to miss an opportunity for an interview by offering a less than stellar result.  In her blog, Hire Someone to Write Your Resume, career advice blogger and author Penelope Trunk refers to a resume as a “complicated sales document and also a piece of direct mail.” That said, here are my top 5 Resume Do’s and Don’ts…

DO

Remember that your resume is a marketing piece, not a laundry list. Sell yourself; don’t just list what you’ve done.

Focus on transferable skills and quantifiable accomplishments. Determine the employer’s key words and incorporate them. Include soft skills, otherwise known as emotional intelligence. Use strong, active language that helps the reader picture you working for them.

Design your resume to be easy to read and scan – both with software and the eye. Remember that the typical first read allows a 10-second glance. (Some say 7 seconds is all you get!) Make it count by using white space, bullet points and bold, appealing design elements. Ensure that your resume is error free.

Target your resume to the employer. Do NOT zap your generic resume to 100 different online job postings. If you do not personalize your resume to include key words, you may be wasting your time sending it at all.

Be precise. Although the “one-page” rule no longer applies for all employers, it is important to narrow your information to include the most important material. (Typically, two pages are plenty.) Employers do not want to wade through a lot of extraneous information.

DON’T

Use “I, me or my” in your resume. The first-person is implied. Don’t use the phrase “responsibilities included” or “responsible for.” These are passive ways to structure your information.

Don’t use an objective. Your objective is to get the job, so you are wasting space in the very important real estate of your resume – the top! Attract readers with a targeted “Accomplishments,” “Highlights,” or similarly named section. Don’t list “References upon request.” This is assumed.

Don’t include ANY personal information such as age, gender, religion, marital status, social security number, weight, etc. In the U.S., do not include a picture on your resume.  All of this information is inappropriate and will make you seem dated and unaware of correct resume etiquette.

Don’t rely on standard resume templates, especially from your word processing program. Don’t copy text from sample resumes posted on the web. You are unique; your resume should be distinctive.

Don’t ever lie on a resume. Present the best possible image consistent with the truth.

I will design and write a resume that captures your skills and accomplishments and sells your skills!

Soft Skills for Your Job Search

By

What are “Soft” Skills?

“Soft” skills, otherwise known as emotional intelligence, may make a difference between an employee who can do the job and one who does it well. Soft skills include: leadership, written and verbal communication, problem solving, motivation, interpersonal skills and creativity. Soft skills are transferable to any position; they do not rely on technical abilities. They are not skills typically taught in classrooms. (Although some business school programs are incorporating training in emotional intelligence to give their students a competitive edge.)

Take a look at this soft skills (emotional IQ) test that you can take on line to get a sense of how your skills rate.

Some recruiters believe that soft skills make the difference between the candidate who is hired and the second choice applicant. Employers today seek flexibility, teamwork and integrity. They realize that someone who communicates well and has a strong work ethic makes a good employee. As a result, incorporating these skills on your resume may make the difference between getting an interview and getting passed over.

The key is to incorporate soft skills with specifics that SHOW your abilities. For example:

Before:
Excellent oral and written communication skills.

After:
Wrote and presented successful training sessions to 200 telephone operators, resulting in measurable gains in company’s ordering efficiency.

The first bullet begs the question: Prove it! The “after” bullet leaves no room for doubt: This applicant can communicate verbally (in front of a group) and in writing.

Selected Soft Skills List

approachable
business acumen
charisma
communication
composure
conflict management
creativity
crisis management
critical thinking
decision making
dedication
empathy
energetic
ethical
flexibility
hard working
honesty
humor
ideas
initiative
inspire others
instincts
integrity
interpersonal skills
leadership
listening
management
morale building
motivational
multicultural sensitivity
multi-task
organizational
passionate
personality
planning
poise
problem solving
professional
public speaking
reasoning
research
respect for others
self confident
self-motivated
sensitivity
supervisory
take constructive criticism
team building
team leadership
team player
time management
verbal
visionary
work well under pressure
writing

Bragging

By

When you are writing your resume, don’t be afraid to brag a little bit.  Some may say that there is a fine line between the obnoxious, pretentious job seeker and the applicant who wants to show their stuff.  I think that the difference comes down to proving it.

If you can support accomplishments with cold, hard facts – do it!  Avoid vague, generalized statements touting yourself as a “results oriented achiever” or a “visionary executive” unless you can actually demonstrate that those tags suit you.

Your resume is not a place to be modest.  If you don’t explain to the reader what you have to offer, he or she isn’t going to know, so don’t hold back.  Think about you and what you have to offer.  (Self-assessment is a theme that will run through much advice from Keppie Careers…Take note!)

Just don’t let your resume drown in unsubstantiated, fuzzy, one-size fits all, over-the-top expressions of grandeur.  Your hiring manager will thank you.