Keppie Careers

Social media speaker, social media consultant, job search coach

The Amazing Adventures of Working Girl: Real-Life Career Advice You Can Actually Use

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workinggirlfor-about-the-book-copy1It’s not often I review a book whose author self-proclaims NOT to be an expert! (In this case, not an expert “in the field of work. Or in any other field.”) If you are a believer in the value of experience, however, I think you will agree that Karen Burns, author of  The Amazing Adventures of Working Girl has a lot of great insights and useful information to share with readers seeking a job, a career or just a nice way to spend an afternoon reading an empowering story about work! (Don’t miss her blog – an equally good read!)

Karen’s claim to fame is that she held 59 jobs over 40 years in 22 cities and 4 countries. (Mind you, she started when she was 9.)  All that job hopping and experiences led to a lot of terrific life lessons. One of my favorites was the chapter on “Advanced Job Hunting.” Here, Working Girl notes:

The best way to get a job you will LOVE is to figure out:

  • What you want to do,
  • Where you want to do it,
  • and WHO you want to do it for,
  • and then go apply at places that supply all that, whether or not they “have an opening (p. 96).”

Another reason I liked this book? It gives advice that mirrors what I tell my clients! For example, job seekers should:

  • Be prepared. (To talk about what you have to offer.)
  • Be cool. Job hunt from a position of strength.
  • Be irresistible.  Build a website. Write a blog. Comment on other blogs.
  • Be in the loop. Ask for help.
  • Be thorough. Find as much as you can about potential employers.
  • Be persistent.
  • Be real. (Not arrogant.)
  • Be patient.

(Read more on pages 97-99.)

This book encourages readers to take their own paths (even suggesting reading the book itself in random order) and reminds job seekers and careerists that, while there are certain factors that may be out of their control, the journey along the way can be exciting and even fun! I’d recommend this terrific guide to anyone who needs some practical, down-to-earth advice about job seeking, job hopping and finding your career bliss!

Here is Karen’s video about her book:


You know what you want to do, but need help getting there? Learn how I can help you find a job!

Job seekers need to pitch what they offer, not just what they WANT

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I’ve started participating in a few in-person networking groups recently as a career search expert. Have you been to this type of group – where everyone stands up and gives their elevator pitch? I noticed something in a few of the groups I attended – most people focus their pitch on what they WANT and don’t include anything along the lines of what they OFFER.

Think about it…If someone approaches you and starts talking about themselves and what they want, how closely will you listen? Statistics demonstrate that people don’t typically have very long attention spans to listen to other people talk.

Now, think about talking to someone who focuses on YOUR needs. A little more interested? I bet you are! Who doesn’t want to hear someone describe how he or she solves your problems!

The lesson for job seekers: your pitch needs to focus on your target and how you have just what he or she needs!

Need help with your job hunt? Learn more about how I can help you!

Seven Days to Online Networking – a review

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seven days to online networkingJ5502If you want to stay competitive in today’s job market, it is crucial to incorporate today’s social networking tools into your job search. Not necessarily to find more job postings (although that is certainly possible), but to connect and interact with people you might not ever have another opportunity to “know” online or meet in person.

I first meet Ellen Sautter and Diane Crompton, co-authors of the book, Seven Days to Online Networking, last April, and wrote about their presentation sharing some details from the book. I have since had the opportunity to get to know Ellen by attending a weekly networking event with her. Anyone looking forward to reading the book should know that Ellen really lives by the philosophy of helping job seekers connect and goes out of her way to be generous and helpful to anyone who requests her advice and assistance.

Ellen and Diane’s book really does cut down the clutter to help job seekers and others dive into social networking in a short amount of time. By first explaining WHY you would want to network with millions of people (!), exploring the issue of how to find the time and identifying the importance of social networking, they bring the reader to the “guts” of the book – How to Stand Out in the Cyberspace Crowd.

With a market flooded with profiles, blogs and digital dirt, can one person really make inroads and “be someone” online? The answer is yes – if you know what you are doing and how to get there! Ellen and Diane offer an easy to understand and digest tutorial to help even the most resistant networker join the fun online.

Readers will learn the “do’s and don’ts” of online networking, how to optimize their use of blogs (their own or others’), various professional networking sites to explore (such as XING and Ryze) and how to start thinking about a “webfolio” – information on a website identifying skills and accomplishments.

I highly recommend Seven Days to Online Networking to anyone who is overwhelmed at the prospect of jumping online, but recognizes how important it is for career success. WIN a copy! Leave a comment here and at my other blogs for a chance in a random drawing!

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Secrets of the Job Hunt

Sometimes, it pays to  hire a coach to teach you everything you need to know! Need some help getting your job search jump started? Not sure you can put all of the great tools at your disposal to good use? Need a great resume? Learn how I can help you propel your job hunt forward.

A discussion of social media for job seekers

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Interested in some great tips about how to use social networking for your job hunt? Wonder why you should conduct vanity searches regularly and what to do if you have the same name as a death row inmate(!) Do you know about pipl.com and why you should incorporate it into your search? I have just the resource for you…

I hope you’ll listen to the High Velocity Radio Show, guest hosted by Stephanie A. Lloyd of Radiant Veracity. I was a guest along with  Jenny DeVaughn, Senior Talent Consultant with Talent Connections. (There we are in the picture at lunch after the show.) We talked about using social media for both recruiters and job-seekers. Listeners will gain lots of inside tips and tricks!

You can listen to the show by clicking HERE.

We were joined in the studio by Lee Kantor, co-host, who runs Business RadioX, “an Atlanta-based internet radio network that helps entrepreneurs and business owners connect with their prospects and dramatically grow their businesses by hosting their own radio show and podcasting it on the internet.” If you are in Atlanta, be sure to review Business RadioX to learn about opportunities to host a radio show!

Do you need help with your job search? Follow this link to learn how I can help propel your job hunt!

In Atlanta? GA is expecting 10.1% unemployment. Get ahead of the game so you will be prepared to search for your next opportunity with local job search interventions: http://youneedajob.org/.

Is there A Silver Lining in the Job Loss Cloud? New Careers or New Locations to Consider

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Marci Alboher, author of New York Times column and blog, Shifting Careers, which recently ended its run, tweeted about a piece on the NBC Nightly News in which she commented. The segment, which is called, “Layoffs Land Some in Second Career,” tries to focus on a potential positive outcome of being let go from a job, especially a long-term career position. The upside? Turning a negative into a positive by retraining for a different career, possibly one that was once a pipe dream or seemed unrealistic.

In the piece, they highlight a former Wall Street executive who decided to go to school to become a chef after losing her finance job. It had been a long-time dream, and she decided to view the lay-off as a doorway to a new career.

The woman in the segment was able to use her savings to pay for schooling, but Marci suggests in the piece that there is scholarship money for those willing to look for it. If you are considering changing fields and retraining, another NBC segment (Recession Proof Jobs) suggests the following industries to consider:

  • Healthcare. Reports show that 1 in every 5 jobs in the next 5 or 6 years will be in health care. This includes doctors and nurses, home healthcare aides and new medical technology experts.
  • Education. In certain parts of the country, especially in the west (California, Utah) as well as in places such as Georgia and Kansas, there is a big need for post-secondary teachers, elementary school teachers and substitutes. Apparently, Connecticut has such a shortage of subs, they were calling in parents to watch classes when teachers were out! While substitute teaching isn’t necessarily a career path itself, you can certainly look into this option while pursuing other training or looking for steady work.
  • Technology. There’s a big need for network systems administrators and main frame experts.

Unless you already have a background in these fields, re-training will be required, but at least you’ll probably be buying yourself some job security for the next few years!

None of these areas appeal to you? Lindsey Pollak suggested some other resources to consider in a recent blog post. Some of her suggestions:

  • North Dakota is experiencing a shortage of skilled workers.
  • BusinessWeek offers a list of places to ride out the recession.
  • The following industries have potential, according to one study: railroads and utilities, the logging and mining sector, food, drink and tobacco manufacturing as well as oil pipeline transportation.
  • President-elect Obama pledged to create a huge public works program to stimulate the economy, which will mean jobs in that sector. Lindsey suggests that  “you could set up a Google news alert for phrases such as “public works,” “national infrastructure” or “expanding broadband access” to keep abreast of this growth segment.
  • Accounting is a growth industry.
  • Looking to move outside the U.S.? Lindsey notes that Australia and Dubai are two hotbeds of job opportunities to consider.

The point is – even if you aren’t interested in moving to North Dakota, Australia or Dubai, keeping your options open and thinking beyond the obvious could help propel your search. With open eyes and a strong career search strategy, there ARE opportunities, even in an economy that seems to be spiraling down the drain.

What other locations or fields are offering opportunities? Share your thoughts in the comments!

You’ll want to be competitive no matter what your field of choice. I can help you succeed by writing a great resume and teaching you how to leverage your strengths and skills for today’s job market! www.keppiecareers.com.

photo by matty_p

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