Keppie Careers

Social media speaker, social media consultant, job search coach

Does your resume need to grow up?

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I see a lot of resumes. Some, quite honestly, need to grow up! If you are writing your resume in the style you learned in college, but college was…5, 10, maybe even 15 (!) years ago – it’s time for an update!

Certainly, styles have changed. Content has changed. (The previously required “Objective” is no longer even suggested, for example.) Suffice to say that a lot has changed! Do you really want to be sending the equivalent of “your father’s resume” when you apply for a job at that hip start-up? Or, even to the newly redesigned and rebranded business down the street? Probably not!

So many people forget that the resume style they used right out of school isn’t going to be the right choice now that they have actual “work experience.”

I hear from many job seekers who have many years of experience, but are still spending a lot of time listing awards won in college that have no significance for today’s reader. Many job seekers fail to move their “Education” section to the bottom of their resume once they have a position and enough experience under their belt (and no specific reason to keep Education on top).  A few still list their high school diploma, even when they have a bachelor’s degree.

There is no fail safe ”one size fits all” advice for resume writers, but most job seekers will want to make these changes and more to their job seeking documents before applying for their targeted jobs.  Otherwise, they will appear less experienced than they may be and jeopardize their chances for an interview.

Take a look at the “before” and “transformed” resumes on my site. Which one does your resume most resemble?

Need help with your job search? Contact me!

Follow up that keeps you top-of-mind

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I’ve been thinking a lot about how job seekers can stand out in a crowd. I wrote about it last week and suggested that it is not as difficult as you might think. Today, I’m adding a new feature to my blog and trying video blogging for the first time. Bear with me on the lighting issues! Hopefully, the tips will make up for my lack of a camera operator and high-tech studio!


Learn more about how I can help you get your search going in the right direction! CLICK HERE for more information!

How to Land Informational Interviews

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I am a huge fan of informational interviews.  What is that, you ask? An informational interview is a fancy way of saying that you’re requesting a meeting with someone who may be able to share insights or information with you that could help in your job search. (Click HERE to read more about info interviews and HERE for specifics on getting started.) In fact, I’ve even advocated for job seekers to talk to people you DON’T think can help you.

Talking to people about their jobs and companies is a great way to (1) learn about people and organizations and (2) introduce yourself, your skills and accomplishments to people who will (hopefully) like you and want to help you with your plans.

Every time I talk to clients about informational interviews, I always emphasize the importance of approaching contacts NOT as a job seeker, but as someone who is simply gathering information. If you can convince yourself AND the person you want to meet that you don’t expect the meeting to result in a job, you are much more likely to be successful securing appointments.

Let’s face it, if you approach as a job seeker, (“I am looking for an opportunity working in _____, and I would like to talk to you about positions at your organization.”), your contact will not want to speak to you unless he or she actually has an opportunity in mind. No one wants to disappoint another person, so if your target contact has no job in sight, he or she is likely to suggest that you send your resume to HR.

That tact will not help you get your foot in the door, and does not connect you one-on-one to a potential ally. So, be polite, but persistent. Insist that you are gathering information, “not expecting a specific opportunity as a result of our meeting,” and push to talk to contacts in person. If your targeted contact is not interested, ask for a referral. (“I appreciate that you are too busy to meet. Is there someone else in your department who might be able to speak with me?)

The fact is, most people love to talk about themselves, and few of us have a willing audience for our stories! Ask yourself, if someone called you and  requested that you share your story and information about your organization (assuming you weren’t working with classified information), what would you say? I would bet that most of you would be willing to help.

So, take the plunge. Find some contacts and land some informational interviews!

Razume Relaunches with New Tools for Job Seekers

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I’m excited to share some news from a cyber friend, Sam Blum, one of the founders of Razume. Razume aims to provide job seekers “with all the tools, resources and guidance…to find and land your perfect job.”

This week, TechCrunch announced Razume’s relaunch after completing a 12-week program with incubator LaunchBoxDigital…

While there are lots of businesses out there to help the employer (Job boards, etc.), there is a huge under-served opportunity to focus on the needs of the job seeker, especially ones without the power of a robust LinkedIn network to help them in their job seeking journey.

The opportunity: There are over 20 million job change events happening this year, and the average 18-year old today is expected to make over 10 job changes before they hit 38 years of age.

Razume helps the job seeker along three dimensions. First, it helps a person develop a professional resume, starting with powerful authoring tools and online tips, and then making it simple for a person to reach out and get tips on fine-tuning their resume from friends, associates and, just as importantly, the Razume community itself. Simple annotation and commenting tools allow people to give very specific feedback to turn someone’s resume into a better, more effective marketing tool.

After that, Razume helps get the resume into the market. That’s done through two means: a free one-click posting of the resume to the major job boards (a service that costs $59+ at other sites), and use of the Razume Job Finder to browse and bookmark jobs of interest from over 7 million job listings on the web.

Once a user has a call-back, Razume helps them prepare for that interview with useful tips and techniques, plus tools to help research prospective employers that, ultimately, helps a person get the job and make the right decision.

Want to learn more? Take a look at this video explaining Razume.

As a featured Razume Expert Reviewer, I’m particularly excited to see the new features launched this week. When I spoke to Sam, I was thrilled to learn that his passion for helping job seekers fueled his interest in focusing full-time on creating and growing Razume into an indispensable tool for job seekers.

Are you interested in getting feedback on your resume? Are you an expert in your field who would enjoy sharing your skills with others seeking work in your industry? Want to check out an up-and-coming platform that focuses on helping job seekers – for free? I hope you’ll take a look at Razume and join the community.

I’m happy to offer your my expert resume advice! Need a great resume? Some help to write the perfect cover letter? I’m here to help! Write to me.

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