Keppie Careers

Social media speaker, social media consultant, job search coach

Stand out in a crowd to improve job prospects. Here's how.

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standoutincrowd2447128243_b9ed95ec74_mMonday, I reviewed Gary Vaynerchuk’s new book, Crush It! and yesterday I posted some additional thoughts inspired by his book regarding personal branding. (It’s looking like Gary Vaynerchuk week here at Keppie Careers! That’s okay – I think these are important points that job seekers don’t often stop to consider.)

Today, I’d like to share an interview that Pam Slim (author of Escape from Cubicle Nation) conducted. You can tell how passionate Gary is about the subject:


Interview with Gary Vaynerchuck, author of Crush It! from Pamela Slim on Vimeo.

A summary of the highlights:

  • Stop doing what you hate – the cost of doing what you love is a lot less than it was 10 years ago.
  • Everybody has a voice. Being in business now is like “working a room.” You can’t control the conversation.
  • Quality of your product is key.  Content is king.
  • Regarding integrity/credibility. If you are worried about credibility, it means you don’t have it.
  • Do what you love. Apply what you understand about social media to your passion. Apply social media to make things happen – it’s free! The gatekeepers are gone. Going through the trenches is gone.

Gary’s book is mainly directed to people who are considering breaking out and becoming a business owner. However, it’s important to focus on the fact that these points apply equally well to anyone who wants to work for someone else, but doesn’t want to get lost in the crowd.

If you think about what you have to offer and take some time to share it, you will improve your career profile and the number of opportunities available, whether or not you need them right now. I think it is worth investing some effort. Your return could be more than you think.

Think you could use a little help raising your career profile? I can help! Learn more about Keppie Careers.

photo by shellysblogger

Gary Vaynerchuk on personal branding and working hard

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Gary_Vaynerchuk_by_Erik_KastnerYesterday, I reviewed Gary Vaynerchuk’s new book, Crush It!

It’s a great guide for job seekers and entrepreneurs (or “wanna-be” business owners) who hope to make a name for themselves. There are some additional points I wanted to share that I thought were particularly important:


It takes hustle – lots of hard work – to Crush It!

There really are no true shortcuts to success. Gary says, “…Hustle is it. Without it, you should just pack up your toys and go home…You might have thought your old boss was bad, but if you want YOUR business to go anywhere, your new boss had better be a slave driver (p. 88).

Gary doesn’t believe you can pay “lip service” if you want to succeed. He says, “The only differentiator in the game is your passion and your hustle…Expect this to be all consuming” (p. 89).

Personal Branding

Gary makes a lot of great points about personal branding, which I think is a bit of a mystery for a lot of job seekers. He says, “Developing your personal brand is the same thing as living and breathing your resume every second that you’re working (p. 38).

In essence, your personal “brand” is just that – YOU!  Everything you do online just gives you the opportunity to share YOU with an audience.

However, the most important piece of a personal brand according to Crush It? Quality. What you have to offer is more important than how you offer it. It’s the underpinning of every job seeker or entrepreneur: if you aren’t good at what you do, Gary says, no one will care.

Something to think about!

Do you need help demonstrating your best “YOU” online and in your job search materials? I can help!

Photo by Erik Kastner