Keppie Careers

Social media speaker, social media consultant, job search coach

What one person’s bad luck shows about the power of Twitter

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No doubt getting fired for something said, posted or tweeted often makes the news. This week in Atlanta, Chadd Scott, a radio personality, lost his job for tweeting disparaging things about Delta Airlines, an Atlanta based company that also happened to be a key client for the station where Chadd worked. 11 Alive News, the NBC affiliate in Atlanta, reported Delta threatened to pull their ads from the station. 680 The Fan Radio fired him for tweeting comments such as:

“The bean counter who saved Delta a few bucks in st. lou hoping he wouldn’t need more de-icing fluid this year screwed a lot of people today.”

“Not a big quote tweeter, but #delta should remember ‘when you fail 2 prepare, you prepare 2 fail.'”

“New #delta strategy on de-icing planes in st. louis: wait ’til it melts. well, the company is based in atlanta.”

While it’s unfortunate these tweets landed Chadd in such hot water, the most important lesson job seekers can learn from this story: companies ARE listening! It’s possible to get someone’s attention via Twitter, and to use it to your advantage.

11 Alive reporter Jaye Watson interviewed me about what Chadd did wrong and how people can use Twitter to attract positive attention.

picture by xotoko

LinkedIn helps you find friends on Twitter

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One of the most important factors to being successful on Twitter – probably THE most important consideration – is finding a great cohort of tweeps to follow. Having a community of colleagues and interesting people to track [Read more…] about LinkedIn helps you find friends on Twitter

ROI, your job search and social media

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jump3113896395_fc8eb121ff_m“What’s the ROI? How do you know you are GETTING something from it? How much time do you spend?”

These are questions a friend of mine asks when I talk about how much I enjoy using Twitter to connect with colleagues and job seekers. She wants quantified RESULTS. How much money did I earn from it? How many clients do I have because of Twitter? She’s busy. She needs to make every second count.

I’m thinking, “Do you ask about the ROI and decide if you are going to use the phone for your business? Email?” Do you know much MONEY you made last month because you use the phone?

I’m thinking, “If you want to move your business to the next level and doing what you have always done is not working, it is time to try something new. Something new does not always come with any immediate ROI. It builds. Snowballs. When that something new is Twitter, the impact could come in drips – a new client here and there – a retweet or two, or it may come in a wave – a new business opportunity or partner, a new friend.”

We have lots of opportunities to expand our circles. Entrepreneurs have opportunities to share our expertise and sell our services. Similarly, job seekers can dive in, stake a claim online and lay claim to their own “brands.” Are you going to see an immediate “return” on your investment in social networks as a job seeker? Probably not, although you never know. (After all, it only takes one good contact.) Certainly, you can sit on the sidelines, shaking your head and saying, “That will never work. I can’t do that. It takes too much time.” It is your own choice.

My vote? Dive in “with wild abandon,” as my English teacher used to say. (Although, he was talking about great books, not Twitter!) Do something new! Try something different. It’s a chance. A risk that you will be “wasting your time.” Nothing ventured, nothing gained. If you have something to offer, get out there and offer it or no one will know.

Just do it. What is stopping you?

If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community!

photo by nolly

Can you find a job on Twitter?

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twitterbirdLindsay Olsen recently posted about how to help recruiters find you on Twitter. She should know, because she is a recruiter sourcing candidates on Twitter!

In any case, she shared some data from a recent survey from Hubspot on the state of the Twittersphere.

Of Twitter users:

  • 79.79% failed to provide a homepage URL (My tip: use your LinkedIn URL if you have nothing else.)
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

Honestly, I was not all that surprised to see this data. While Twitter has grown exponentially in terms of people who have profiles, I think many join because they can’t turn on the TV without hearing someone talk about Twitter,  but they don’t know what to do once they get there. I often talk to certain Tweeps about the fact that Twitter fanatics and uber-users (Twuber users?) forget that this social media “stuff” isn’t second nature for everyone!

So, what is a job seeking Twitter wanna be user to do?

First of all, take a look at my intro to Twitter for the job search HERE. Then, take a look at some suggestions of applications you might want to use HERE. Finally, some people to follow for your job search HERE. Stay tuned for my review of The Twitter Book, by Tim O’Reilly and Sarah Milstein, a resource to help “twanna be” users become Tweeps in their own right!

Need a little help ramping up your search? Read how I can help get you going!

What Twitter applications should you use for your job hunt?

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Regular readers will know that I am a huge fan of Twitter for the job hunt. (Click HERE to learn tips to get started on Twitter and why it is useful.)

Since I wrote that post, there have been so many new Twitter applications that can be useful for job seekers. It’s hard to keep up with all of them! Luckily, Tawny Labrum of AskBinc just posted a comprehensive compilation of 15 great Twitter applications and invited me to share it with my readers!

ConnectTweet – See what is going on inside the doors of a potential company, through the Tweets of their employees.  ConnectTweet allows individuals at the front lines of the company to add a #tag to their company relevant tweets, those tagged tweets are then filtered and posted to the companies @org’s Twitter account, allowing the company’s followers to clearly see the human voices on the inside.

TwitterJobCast– A local job search that allows you to see who is hiring on Twitter by browsing for jobs by city, state or zip code. It works by making requests to the Twitter API. Additionally, the Yahoo! Maps API is used to translate locations into geocodes for use with the Twitter API.

TweetJobSearch – An open source search engine for jobs posted on Twitter, TwitterJobSearch has posted 44,165 new jobs in the last 7 days.  Many of the jobs listed are tech related jobs, but through their search you can look for the position you want in the city you want.

Twellow – Also know as the Yellow Pages for Twitter it allows you to cut through the clutter Twitter sometimes creates.  It enables you to find real people who really matter.  The Twellow service grabs publically available messages from Twitter, analyzes and then categorizes the tweets into categories.  By using this service you can narrow your searching to specific niches and find who you are looking for, that way you can follow specific Tweeters and network your heart away.

TweetBeep – “TweetBeep is like Google Alerts for Twitter” TweetBeep is very simple, you signup for an account, confirm your email and set up alerts to be delivered to your email.  Want to know whenever someone posts a job for a Java Dev?  Set up and alert for that and you will be notified through email on a daily or hourly basis.

HashDictionary– #Hashtags are a way on Twitter to group certain conversations about a particular subject.  If you want your Tweet to be included in a special grouping put the group’s #hashtag somewhere in your Tweet and it will be grouped with other updates using the same hashtag.  HashDictionary.com is a community based dictionary for hashtags on Twitter. Hash tags have been described as collective digital bookmarks and are widely used throughout Twitter. If you want to you can also search the most popular hashtags at #hashtags.org or Tagal.

JobMotel– Allows you to search web developer jobs listed on Twitter.  From what I can tell JobMotel mines Twitter for web dev related jobs and rss feeds them onto their site.

TweetDeck – One of the more popular Twitter 3rd party application, Tweetdeck is a desktop application that acts as your personal browser for staying in touch with what’s happening by connecting you with your contacts on Twitter.  With TweetDeck you are able to create groups from Twitter users and have all those tweets filtered into one screen.  It also lets you do a search for a specific topic and get a live feed every time someone Tweets about that topic.  It helps out with your job search because you can create a filter for the companies you are interested in, see what the Twitterverse is saying about them and be aware when they post open jobs.

TweetMyJobs – TweetMyJobs is a service that brings recruiters, hiring managers and job seekers together on Twitter.  They create Twitter Channels for major cities and job types, and an easy-to-use interface to subscribe to those channels. You will get instant notification of any new jobs as a text message on your cell phone. In your job search all you have to do it create an account on Twitter and TweetMyJobs, subscribe to the desired Job Channels, and have any new openings automatically sent to your cell phone as a text message via Twitter. You can also access job openings on the web at TweetMyJOBS or Twitter.

VisualCV – Not quite a Twitter Application, but you can create your online resume on VisualCV and include a link to your resume in your Twitter Bio.

TwitterSearch – You can find job information on Twitter Search.  Type in the keywords that are important to you it will display results with all tweets that have those keywords, you can either view all the tweets and follow the users or create a RSS feed to read the results later.  Other Twitter Search applications are Just Tweet It and TwitterTroll .

NearByTweets – Search Twitter by Keyword and Location – find out if there are any jobs available in your area or the area you want to work.

Twollo – Twollo allows you to automatically follow users that have similar interests as you.  You tell the application what you like or what you are interested in and the program will generate tweeters for you to follow that have similar interests as you.

Twitscoop – Find out what is being talked about on Twitter right now.  You can search by keyword, allowing you to see realtime info on jobs and networking events.

As an industry expert, often called upon by major media outlets to serve as a source regarding using Twitter as a job hunting tool, I am well situated to coach you! Contact me to discuss how I can help get your search moving!