Keppie Careers

Social media speaker, social media consultant, job search coach

Read They Don't Teach Corporate in College for a smooth transition from "flip flops to wingtips"

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corpincollegeAlexandra Levit’s first book, They Don’t Teach Corporate in College: A Twenty-Somethings Guide to the Business World, is now out in a revised edition to help anyone ready to try to transition to the working world in today’s tough market. As the author of four books and a Wall Street Journal contributor, Alexandra keeps her finger on the pulse of the corporate world, particularly as it relates to Gen Y.

I believe that job seekers and careerists of all ages can benefit from reading They Don’t Teach Corporate in College. It is packed full of useful advice and tips, all of which are nicely summarized at the end of each chapter for the impatient reader.

With advice on everything from goal setting to networking, problem solving (even when the boss isn’t around) to how to appropriately showcase your abilities in a work environment and how to recognize when it is time to start looking for a new job, Alexandra’s book is a useful and valuable resource for anyone who could use a little
advice about how to succeed in the business world.

But this isn’t your typical, “rah rah” corporate guidebook. It’s an honest and open examination of some of the many challenges that workers today face. (Constant restructuring, difficult or overstressed bosses, overly competitive colleagues, the list goes on!) The author shares her own experiences that compelled her to write the original edition of the book. She isn’t speaking from a vacuum, but from an in-touch perspective of someone who has “been there, done that” and lived to tell the tale!

One of my favorite sections reminds readers of the importance of optimism. Alexandra suggests that “you are what you think.” The take-away? “As a human being you are responsible for your own life, and you have the ability to choose your response to your environment” (p. 170).

I think this take-away is key for all job seekers and professionals. It’s a message I constantly share and an important point for job seekers and anyone hoping to improve his or her professional life. Reading Alex’s book is one step in the right direction!

If you are ready for a change and could use some help with your search, follow THIS LINK to learn more about me and how we can work together!

Courting Your Career – lessons from dating applied to the job search

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Are you the job seeker who, when asked what you’re good at, or what you want to do,  says, “I am really good at a lot of things. I have many skills, such as X, Y and Z, and I am a quick learner, so I can really do anything and I am open to just about any job.”

If that sounds familiar, it is time to re-work your pitch! As Shawn Graham, author of Courting Your Career, notes in the book, being willing to do anything is akin to saying you would date just about anyone, as long as they have teeth!

Shawn’s useful and informative book helps make the job search process more accessible to readers by comparing a job search to a search for a mate.

The first step for both processes? Figure out who you are and what you want! Look beyond physical appearance and cast a wide enough net to include a variety of types of companies to “romance.”

While some may believe that “fate” should play a big role in their love life and career paths, it’s a good idea to incorporate a good dose of planning in both areas for success.

Shawn weaves the dating analogy through the “meet market” – networking, and reminds readers that “Before you can date someone, you need to meet someone” (p. 33).  He offers three principles of effective networking:

  • Assess – figure out who you know
  • Expand – grow outside of your existing network
  • Maintain – keep up your ongoing relationships

He reminds us that leveraging skills learned from past relationships is as useful for job seekers as it is for dating!

A tip I particularly enjoyed that also is perfectly aligned with both dating and job seeking is “it isn’t all about you.” Shawn asks, “Have you ever been on a date with someone who talked about him- or herself all night long?” (p. 111). You don’t want to be the self-centered job seeker! Remember that looking for a job is just as much about connecting to the employer’s needs as it is about what you have to offer!

There are some differences between job seeking and dating…For example, Shawn reminds readers that they should NOT send flowers to thank an interviewer!

Courting Your Career is a great (and fun) read for anyone in job search mode. The message is an optimistic and useful reminder – so much is in YOUR hands! Take advantage of it and move forward successfully!

YOU have a chance to win a copy of Courting Your Career! All you need to do is comment on any one of my blogs (comment on as many as you’d like to increase your chances). Share a story, ask a question…Let us know why you could use this book. I’ll pick one winner at random on Friday to receive a copy.

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Secrets of the Job Hunt

Need some help with your job search? I won’t help you with your dating life, but you’ll probably learn some great transferable skills when we work together! Follow THIS LINK to learn more about me and how we can work together!

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Tell Me About Yourself: Storytelling to get jobs and propel your career

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tellmecovercorrect“So, tell me about yourself?”

Is that not the most obvious interview question? The one that every job seeker should anticipate and prepare to answer? Unfortunately, it may seem so obvious, many don’t spend the time they should focusing on how to answer it.

In fact, most aspects of the job search rely on being able to tell your own story.

  • Networking (the all important elevator pitch)
  • Your resume – connecting your accomplishments with the employer’s needs
  • Cover letter – another opportunity to sell your skills to a targeted employer
  • Portfolios – online opportunities to connect with people
  • Interviews – sealing the deal
  • On the job – to connect and advance

I highly recommend that job seekers take a look at Katharine Hansen’s new book, Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career.

Her book is organized into several sections:

  • Part I – Career propelling story basics
  • Part II – Using storytelling in your job search
  • Part III – Continuous storytelling

Katharine explains how stories can help you get a job by demonstrating your personality, helping to make you memorable and establishing trust. People who know how to tell good stories can communicate their value proposition, which is key for job seekers and careerists.

This book helps you with every aspect of telling your story – from figuring out what the story should be through tips for how to recall stories stored in your brain! (For example, give your stories names.) It is full of samples of stories and many, many ideas that are critically useful for job seekers and all professionals.

If you’re engaged in a job search – or maybe you should be – don’t miss this great resource!

UPDATED ON 6/21/11:

Could you use some help to come up with your story AND to learn how to tell it well in networking, interview and social networking situations? What about your resume? Does it tell your story and tell it well? I can help. If you’re ready to hire a pro to help you move ahead with your plans, contact me to find out how you can boost your job search – both online and off line. Check out my new book, Social Networking for Career Success, to learn how to tell your story in a way that can get you noticed.

Review of Me 2.0 by Dan Schawbel

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me-21I work with Dan as an editor for Personal Branding Magazine, so I’m delighted to review his book, Me 2.0. If you’re a regular reader, you have already learned about Dan and a bit about the book on my blog, but now that I have had a chance to read it, I thought I would share some highlights!

First, and most importantly, what is personal branding? Dan describes it as:

“…The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self-confidence” (p. 4).

Who can benefit from reading this book? It’s a great choice for job seekers and entrepreneurs who are looking for ways to differentiate in this competitive market. While the target audience is Generation Y, I believe the information is useful for ANYONE hoping to stand out and get noticed.

Dan’s step-by-step guide takes the reader through several stages:

  • Brand discovery
  • Brand creation
  • How to communicate the brand
  • Suggestions regarding how to maintain your brand

My favorite takeaway…

If I’ve said it once, I’ve said it 1000 times – networking is key to job search success. Dan notes that networking and relationship building is one of the many aspects of personal branding.

One of the goals of successful personal branding is to be known in your field or industry for your expertise. Ideally, once you have established this expertise via a campaign of connecting with your peers and colleagues via in-person and online (social) networking, instead of having to apply for jobs, people will find YOU when an opportunity comes up.

It’s not as difficult as it sounds! With the right tools and attitude, I believe that all talented job seekers can discover and share a personal brand in the marketplace. Dan’s book offers a road map of sorts to help readers establish an authentic brand and create a “personal branding toolkit” and suggestions for how to communicate your brand to your target audience.

Dan shares his own ups and downs as part of the book, demonstrating the adage, “If at first you don’t succeed, try, try again” is as true as ever.

If you are authentic, hard working, have something valuable to share, and are willing to see life as a giant networking event” Me 2.0 is just the set of directions that you need to get going. So, what are you waiting for?

I can help you optimize your personal brand for your job search. Contact me if you need some help with your resume, LinkedIn profile and techniques!

Cracking the networking CODE by Dean Lindsay

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crackingdean_3625x5_ad2b1I can’t seem to talk enough about networking. Maybe it’s because most jobs are found via networking and job seekers MUST empower themselves with good information and techniques (in addition to great job search materials) in order to successfully land a targeted position.

Most of my clients ask, “How can I network well? What steps should I take?” Dean Lindsay’s book: A Progress Agent’s Guide to Cracking the Networking Code – 4 steps to Priceless Business Relationships, offers a lot of terrific ideas for all job seekers and careerists, as well as entrepreneurs and anyone hoping to succeed in business.

I love acronyms…(what would we do without STAR and PAR stories for interviewing?) The title of Dean’s book incorporates a crucial acronym.

CODE stands for:

C: Create Personal Curb Appeal
Effective networkers feel successful and display a genuine desire to help others progress. They look and act the part of someone with whom you would want to have in your corner.

O: Open Face-to-Face Relationships
Effective networkers research the various networking options and commit to a networking strategy. They get out and about and reach out. They open relationships.

D: Deliver Solid First Impressions
Effective networkers know the first impression sets the foundation for all future impressions and make sure it is a good one.

E: Earn Trust
Effective networkers follow-up and keep in touch. They stay involved with the people they meet and earn their trust through a series of progress based impressions. They continually find ways to help. This is where most ineffective networkers drop the ball.

Dean acknowledges most peoples’ perceptions of networking as something manipulative or excessively self-serving. He goes on to explain how those are misperceptions of networking – and convinces the reader that networking is about relationship building.

His assertion that people we meet should ideally view us as offering “progress, not change” is an interesting and perceptive point! Let’s face it, when we hope to engage in a relationship with someone, most of the time we aren’t looking to make a change in our lives. Dean notes, “It is natural to resist change but we embrace progress (p. 26).” If you “genuinely want to understand and help fulfill the needs of others,” a key factor for networking success, Dean offers a step-by-step guide to help readers “Be progress.”

I love the messages in this book: “Don’t make networking more complicated than it needs to be (p. 47).” “You make a much more powerful impression, a much more memorable impression being interested in others rather than trying to be interesting to others” (p. 95).”

But Dean doesn’t just offer quotes and platitudes – he shows readers what they can do to become successful at networking. If you’ve been uncomfortable or hesitant in your in-person networking, this is a great book to give your plans a jump start. I hope you’ll enjoy reading it as much as I have!

It’s your lucky day…Dean is giving away several copies of his book to my readers. All you need to do is share a brief comment or story below about networking. Do you have a success story? Or, tell us what makes networking difficult for you. At the end of the week, I’ll randomly choose several winners. (Be sure to give a correct email address so I can notify you.) Feel free to enter at each of my blogs to increase your chances of winning:

Examiner

GreatPlaceJobs

Secrets of the Job Hunt

Need more help to get your job search running? Contact me for advice and coaching to get your career in gear!