Keppie Careers

Social media speaker, social media consultant, job search coach

Don't be like Conan – create your online presence BEFORE you need it!

By

I don’t think I am going out on a limb here by assuming that most of my readers are not celebrities! But, you do have something in common with a celebrity; you should reserve YourName.com – even if you don’t plan to use it right now.

If you have been following the whole Conan O’Brian story, you know that NBC’s contract prohibits him from appearing on TV until September. But, did you know that Conan had never even considered having his own online presence before the whole debacle with NBC? It turns out that a squatter owns ConanOBrian.com, and Conan himself was a bit of a luddite when it came to using social media.

The New York Times reported about O’Brian:

Gainfully employed by NBC for some two decades, a personal Web site had hardly been a priority until, well, his tenure as host of “The Tonight Show” screeched to an end in January. Suddenly he needed a new platform. He joined Twitter, and last month, helped by just a few tweets, Mr. O’Brien largely sold out his 30-city comedy tour, which starts on Monday in Eugene, Ore.

(Thanks @Twitter_Tips for that link.)

But, having ramped up quickly, many people now believe that Conan is using social media (Twitter in particular) to sell himself to Fox. (Hat tip @KathyOreilly)

Don’t wait until you need social media to corral the tools you need. Start building your online presence now! A social resume can help you build your brand and share information much more flexibly than other online mediums, such as LinkedIn. Creating your own site and building it into your online home is a project worth starting. Don’t wait until it seems crucial and you are pressed for time.

Just as you don’t want to leave your work address as a primary contact for your LinkedIn profile – since you would be locked out if you lost that email in a layoff, for example – don’t sit back and wait for someone else to take over your online presence.

Not sure what to do? I can help! CONTACT ME to learn about creating an online presence that would make anyone proud!

photo by rkolson

What you don't know about the job hunt will hurt you

By

As you might imagine, I receive a lot of inquiries from blog readers about my services for job seekers. Sometimes, the communication between us reminds me of just how much help some job seekers need.

Recently, a very savvy, high-level professional with a stellar work history contacted me asking for help with her resume and with moving to a digital format. I replied, delighted to hear from someone who was asking me about a digital, or social, resume before I mentioned it first!

I explained that I am partnering now with an expert web developer to offer online resumes and described my services, which include a free coaching session “to discuss how to look for a job.”

The prospective client replied that she did not need to be told what to wear or how to interview, and assured me she was very capable, thank you very much. She also asked how much a social resume with fewer pages would cost, as she does not have enough to fill more than just an “about me” and resume page.

“Hmmm,” I thought, “This bright, talented and accomplished job seeker has no idea that there is so much she does NOT know about getting a job.” The fact that she thought my offer to help her learn “how to look for a job” would be about how to dress for an interview, yet she cannot envision what information she might use to fill her online profile seemed a bit ironic to me. However, how can you fault someone for not knowing what they need to know to succeed?

This was my reply:

Thanks for your note. I think that the key thing with a social resume is that you create the content to fill the tabs. Maybe it is links to the various news stories you generated, events you impacted, data or stories about previous companies (how they did while you were there), etc. The sky is really the limit – you have lots of room to share your “story,” and readers have the option to explore more or not! (Which is the major advantage of having a social resume that supplements the paper resume.)

I don’t usually focus on how to dress for an interview with my clients. Like you, they know about that, but are less well schooled on how to leverage social media. Why are you not on Twitter? It’s my absolute favorite social network for job seekers. Do you really optimize LinkedIn? There is a lot that most job seekers don’t have the time (or the inclination) to feel their way through. I spend all of my time in that “space,” so I can help you get where you need to go faster. Especially in your line of work, I would imagine the return would be significant.

So, when I offer a free coaching session to discuss how to find a job, I am not talking about “your father’s job search” – what to say in an interview, how to stand up straight – I am offering insight and ideas for job search that you probably have not considered.

Think about it – do YOU know what you DON’T know that may be preventing you from moving forward with your career plans?

photo by flowerbeauty

Altruistic Tuesdays – Should you consider working for a charity?

By

Have you considered making a change for a career in the non-profit sector? Now might be a good time to start thinking about it.

Dan Macsai for Fast Company reports that The Chronicle of Philanthropy found:

Despite tough times for charities, a trio of new surveys of nonprofit organizations in New York, New Jersey, and Washington [DC] shows that most plan to hire in the year ahead—and that the overwhelming majority plan to raise staff salaries in 2010 or at least hold them steady.

The survey, which studied 1,200 organizations from October to December of 2009 (700 of those located in New York) points to higher salaries for fund-raising jobs, which were up by 10%. Senior-level finance jobs paid 7% more.

Gayle Brandel, president of Professional for Nonprofits, said, “Even in tough times…nonprofit clients…have a hard time filling those roles, “so they’re willing to pay a little more.”

Fast Company offers some advice:

“Safe bets include educational groups, hospitals, and charities that work with homeless people or AIDS patients–program areas that received increased government funding. However, it’d be best to avoid small social-services or arts groups, both of which “seem to have the toughest time,” says Gayle Brandel, president of Professional for Nonprofits.”

Professionals for Nonprofits 2009 salary surveys are available free on the company’s Web site. Go to: http://www.nonprofitstaffing.com.

If you are in the Atlanta area, Opportunity Knocks and the Georgia Center for Nonprofits are presenting a day of workshops and consultative sessions to help you improve your job and nonprofit career development strategies and job-seeking skills. This is how they describe the event:

Led by experienced and qualified career consultants, nonprofit leaders and subject matter experts you will learn how to become more competitive in the nonprofit job marketplace.

Who Should Attend? Nonprofit professionals seeking to advance their career and for-profit/corporate professionals looking to switch careers to the nonprofit sector.

PARTIAL SCHOLARSHIPS STILL AVAILABLE!

March 23, 2010
The Lodge at Simpsonwood
Rollins Center Building
4511 Jones Bridge Circle, NW
Norcross, GA 30092
8:00 AM – 4:30 PM

Click here for information.

(I will be volunteering for part of the day at this event. Hope to see you there!)

photo by olib

Spring forward – The Progress Challenge

By

It seems appropriate, on the day that we “spring forward” on our clocks, to share some things that I enjoyed about another book by Dean Lindsay, The Progress Challenge. (Read my review of his book, Cracking the Networking Code HERE.)

Lindsay notes,

“Change is inevitable, progress is a choice.”

In his trademark, high-energy style, Lindsay explains how to BE progress – to choose progress. He explains the connections between how we think about what we do and doing it, and provides a blueprint for meeting this challenge. He begins the book by asking a question that I believe is relevant for job seekers – What is motivational, and are you it?

Have you thought about it? He suggests that “each of us has the need and the opportunity to be motivated every day of our lives” (p 29). He points out, “Why else would others listen to us, utilize our services, hire us, be led by us?” Right from the start, a key career message. How do you motivate others? What impact do you (or might you) have that will appeal to someone?

Lindsay explains how to think about how to move forward and offers many suggestions to help even the most unmotivated candidate shake off the stress, anxiety and general malaise that may be preventing him or her from springing forward.

One coping mechanism that I like? “#5 Find and Create Humor (p. 138). How many times have you stopped to try to find a single iota of irony or laughter in a situation. If even things are so bad, laughing at it  (or thinking of crazy ways that it could be EVEN WORSE) can sometimes provide a little relief. Can you laugh at yourself? Is there any humor there? If not, maybe creating some would help?

The author reminds his readers: “Progress does not demand perfection, only persistence” (p. 198). How perfectly true! I often remind myself that the “Perfect is the enemy of the good” – if you stay paralyzed, waiting for perfection, it’s unlikely you will ever move ahead with your plans. Similarly, progress does not need to be perfect, it just needs to be moving, which requires consistent and frequent effort on your part.

I enjoyed The Progress Challenge and am sure anyone (job seeker, salesperson, manager, leader, anyone with an eye on the future) will get a lot out of the, yes – motivational book, quotes and action plans.

Want to receive a free copy? Leave a comment about what motivates you, what is keeping you stuck – what you think about any of this! I will choose a winner at random and Dean will send you a copy of his book! (He may even send out several!)

Learn more about Dean Lindsay at his website: www.DeanLindsay.com or follow him on Twitter @DeanLindsay.

Rules for the job hunt

By

Do you ever stop and think that it would be nice if there were rules for the job hunt? You could just read the free online manual, do exactly what it says and land the job of your dreams?

The problem, of course, is that everyone would be reading the same exact manual (since it would be free!) Think about how competitive it would be. There was a comment on my post about job seeking and the Olympics this week from Michael Glenn that said “If job seekers trained like Olympic athletes for a job interview, they can reach Gold medal status.” If everyone had “the rules,” that would be true – it would be necessary to train as an Olympian to even get your foot in the door!

The fact is, no one can tell you the “right” way to land a job. There are as many opinions about resumes, networking, using social media and cover letters as there are hiring managers, recruiters and career coaches!

Just a minor example, some people will never read your cover letter, others won’t consider your application without a cover letter that impresses.

To further complicate the situation, everyone is different! What is right for you is not right for your neighbor, and your colleague needs something else altogether. As a result, I think the best approach is to EMBRACE the system instead of rage against it. Is it fair? No, no question that job seeking is not listed under “fair” in Webster’s…In fact, the job hunt process is anything but fair! The nature of selecting candidates is discriminatory: the organization has a set of criteria, combined with personal biases, personality considerations and individual impressions. Hiring someone with the “right fit” for the job is as nuanced as it gets.

On the other hand, Mark Jaffe notes on the Personal Success blog:

“We have a pretty terrific system in America: Careers are open to talent. I’m not saying it’s a pure meritocracy, but compared to other countries and cultures, we completely rock. Who your parents were, how you grew up, even where you went to school — all these factors are secondary to whether or not you can deliver the goods.” (Hat tip @danschawbel for tweeting this post.)

Good point! Reading on, he suggests this approach for job seekers (instead of trying out for the job):

“Imagine instead that you’re a consultant, and that you’ve already been paid a non-refundable $20,000 consulting fee to attend this meeting. How does that change things?”

Possibly very good advice for many people. Certainly, a positive way to think about job search – as if you already have the job and need to begin solving the client’s problems. I don’t think you can go too wrong presenting yourself as the solution to a prospective employer’s “pain points.” HOW you do it, however, and how you can be most successful MUST vary based on your level of experience, the employer and both of your personalities.

So, the takeaway here – educate yourself. Don’t make errors that can be “no brainers” for some positions (e.g., missing deadlines, typos, not knowing how your skills directly pertain to the job). But, be wary of anyone who writes a book or a blog and tells you that they have the holy grail of job search. All we can do is offer general advice and the onus is on you – the job seeker – to evaluate it and either incorporate it or not into your plans.