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Keppie Careers

Social media speaker, social media consultant, job search coach

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Personal branding helps you manufacture your own opportunities

July 25, 2011 By Miriam Salpeter

I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine (I am co-editor along with Jessica Lewis) highlights how you can manufacture your own opportunities. Dan Schawbel explains:

“Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.”

In my introduction for the magazine, I highlight the concept of using personal branding to create your own success. Social networking and brand building offers so much potential; I wanted my new book, Social Networking for Career Success, to include a bullet on the front saying, “Learn how to job search in your sleep,” because you can use your profiles and online networking to attract business prospects and jobs. In this issue, Nikolas Allen reminds readers, “One of the best results of creating a strong, coherent and positive personal brand is that, in time, opportunities start seeking you.” So true.

We all need to remember how much control we have over our career paths. In this issue, Howard Sholkin quotes Biz Stone, co-founder of Twitter, saying, “Opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action, but you can also create those sets of circumstances on your own. In doing so, you manufacture your opportunities.”

I think that’s a great way to think about “personal branding” – an opportunity to manufacture your own opportunities.

Features

  • Full paid issue (August 1st):  22 articles
  • Sample issue (July 25th): 10 articles
  • Interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).
  • Free sample URL: http://personalbrandingsample.com
  • Paid subscription URL:  http://personalbrandingmag.com
  • Facebook page: http://facebook.com/PersonalBrandingMagazine

Take a look!

Filed Under: Personal Branding, Uncategorized Tagged With: Dan Schawbel, how to be an entrepreneur, how to find a job, how to succeed in business, keppie careers, Miriam Salpeter, Personal Branding Magazine

Job search inspiration from New York City

July 23, 2011 By Miriam Salpeter

When I travel, I try not to worry about how often I blog. For me, I’ve found it’s better to try to have some new experiences to inspire my posts. I recently returned from New York City, where I visit every year to meet colleagues and to see family and friends. I have a list of job search related ideas to consider adding to my blog. I already wrote about how the horse-and-buggy driver provided a great lesson about defining your unique value proposition.

It’s been a hectic week returning from being away, so I thought I’d re-share a post I wrote several years ago after visiting NYC. I think it’s still relevant. Stay tuned for a few more career lessons inspired by my trip to the Big Apple!

Recently, I had an opportunity to ride the New York City subway. I say “opportunity,” because watching other passengers and what goes on in and around the subway offers an array of ideas for my blog.

One passenger stands out in my mind. Anyone who’s ridden the subway knows that you rarely get from point A to point B without encountering someone asking for money. Sometimes, it’s in exchange for some type of “entertainment,” other times simply because the person is hungry.

While sitting and minding my own business, I noticed a man in a wheelchair making his way through the train asking for change. At the other side of the train, another panhandler burst into the car with a loud and boisterous call for assistance. “Uh oh,” I thought, “Dueling panhandlers. What now?” The loud newcomer immediately noticed the man in the wheelchair. He stopped calling for a handout and came to sit down next to me.

I watched him go through his pockets and pull out all of his change. He counted it. It wasn’t much – maybe several dollars worth of coins. He sorted and fingered through it as I watched on the sly. He stood up and approached the man in the wheelchair. “What now?” I thought. I lived in NYC and rode the trains daily for years, but I don’t remember ever seeing two people in the same train car asking for money. (Maybe this is a sign of the times and is now commonplace.)

I admit that I was pretty surprised to see the man who had carefully counted his change offer a portion to the panhandler in the wheelchair. Here was someone who clearly didn’t have much offering part of his take to someone else who may have an even more difficult life.

I thought this made an inspiring story. Looking for a job is tough and trying work for even the most intrepid job seeker. Stop and take stock: how can you assist someone who needs help even more than you?

I’ve suggested volunteering as a great activity for a job seeker, as it offers networking opportunities as well as a chance to really give back to your community. But the panhandler offering some of his “loot” to another really put a spotlight on the issue of helping your neighbor.

photo by Shuggy™

Filed Under: Career Advice Tagged With: Career Advice, career coach, career expert, how to find a job, keppie careers, Miriam Salpeter, visiting New York City

How can your past inform your career future?

July 6, 2011 By Miriam Salpeter

I attended the National Career Development Association (NCDA) conference last week, and I wanted to share some information from one of the keynote speakers, Mark Guterman. He spoke about the importance of memory when focusing on future career decisions in his discussion, “In Remembrance Lies the Secret . . . .”

He shared some great quotes:

“Memory is the soul’s witness to the capricious mind.” – Heschel

“If you’re lucky, putting together your life is a process that will last throught every single day you’re alive.” – Ann Patchett

“The farther backward you can look, the farther forward you are likely to see.” – Churchill

Mark suggested using memory to help craft the future. These were some points he suggested considering:

  • Take responsibility
  • Stay relaxed and alert
  • Keep goals focused and diffused
  • Trust the process
  • Maintain a sense of humor
  • Allow for moments of inspiration and awe

You can learn more about Mark at his website.

photo by Ilyas

Filed Under: Career Advice Tagged With: career expert, how to find a job, keppie careers, Mark Guterman, memory as a career tool, Miriam Salpeter, NCDA, social media

On the radio on SIRIUS/XM with Maggie Mistal

July 4, 2011 By Miriam Salpeter

I’m excited to announce I’m Maggie Mistal’s guest on her radio program, “Making a Living” on Martha Stewart Living Radio, SIRIUS/XM 110 this week. Maggie’s show airs Fridays 4PM Eastern/1PM Pacific, and you can catch me this Friday, July 8th.

We’ll be talking about my new book, Social Networking for Career Success, and I’ll be offering tips and advice for job seekers and entrepreneurs about the right social networks to join and use.

If you haven’t listened in to Maggie’s show, you are missing out! Her past guests include: Martha Stewart, Deepak Chopra, Stephen Covey, Sally Field, Patricia Heaton, Ty Pennington, Barbara Corcoran, Dilbert creator Scott Adams and Henry Winkler.

Get your career questions answered on the career hotline by calling 1-866-675-6675. Tune in with a FREE trial of SIRIUS!

Photo by CarbonNYC

Filed Under: Quoted in..., Social Networking Tagged With: career coach, career expert, how to find a job, job search, keppie careers, Maggie Mistal, Miriam Salpeter, SIRIUS/XM, Social Networking for Career Success

Tips to consider when evaluating your LinkedIn network

June 26, 2011 By Miriam Salpeter

What’s the most important thing to consider when building your network? Size? Quality of connections? Other factors? LinkedIn published a study that said men are better online networkers than women because they tend to have a greater ratio of connections compared to women.

The study did not look into the quality of the connections for the various groups. But when it comes to networking, having a large network isn’t always the key factor to success. Job seekers and others should always take into account the depth and breadth of their contacts in addition to the number of people in their circle. In other words, consider the quality of your connections in addition to quantity.

Watch this short video with tips to help you evaluate your network to be sure it will be ready to work for you when you need it!

For more details, click through to my U.S. News & World Report post on the topic.

photo by Roberto Verzo

Filed Under: Social Networking Tagged With: career expert, how to build a network, how to find a job, how to improve your linkedin profile, keppie careers, linkedin, Miriam Salpeter, Social Networking

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