Keppie Careers

Social media speaker, social media consultant, job search coach

What pretzels have to do with your job search (or) why job seekers should focus on helping others

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Today, I was at Target. This is nothing all that unusual, to tell the truth. This morning, I was looking for individually wrapped snack packages. Perusing the aisle, I stopped in front of a man and his boxes. It seemed that they were right where my targeted snacks would be. He was stocking the shelves and quickly moved his boxes so I could find what I wanted.

No, it wasn’t there. So, I asked him if he knew where to find them. He explained that he was the “Frito-Lay guy,” and gestured to his array of chips and snacks on the shelf on the opposite side. “Hmmm…,” I said, looking at the chips – none individually wrapped. “Thanks, but I was really looking for something in small packages.” He stopped what he was doing, stood up and walked down the lane, noting that what I wanted was probably there. I was impressed that he was being so helpful, especially since I wasn’t looking for “his” stuff.

I thanked him, picked out some snacks, and then remembered that I needed pretzels! Usually, I find what is on sale. Today, there was no question that I was going to choose Frito-Lay snacks. (Sometimes, there is more to your choice than price!) Laughing, I told the man that he had sold three bags of his pretzels by helping me find his competitors’ treats! I have a feeling that I’ll remember my little encounter with the Frito-Lay man whenever I am looking for snacks. Will I always choose that brand? Maybe not, but this story will most likely cross my mind every time.

Turning back down the lane, I said to myself, “I guess I know what I am blogging about today!”

If you are a regular reader, you already know the career connection…If you are looking for a job, have you considered focusing more on how you can help other people? Small acts of kindness not only help you engage and connect with your community (whether it is online or in person), they also may remind you of your valuable skills that you can use to impact others.

I’ve written about the value of volunteering during a job search, but just reaching out to your immediate community and making an effort to extend yourself and help people who ask (or even those who do not ask) can have a real impact. You never know what might result from focusing part of your job-search strategy on helping other people.

What do you think? Has helping other people helped you in your job search? Do you think making an effort to think more of others has the potential to improve your mood – and maybe your prospects? Share your ideas in the comments!

Four tips for effective networking follow-up for the holidays and the rest of the year

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hook2921148701_6d1985e27f_mToday’s post is one of many responses to the question, “How can  job seekers make the most of the holiday season?” from members of the Career Collective community I co-coordinate with my colleague Jacqui Barrett-Poindexter. I encourage you to visit other members’ responses, which are linked at the end of my post! Please follow our hashtag on Twitter: #careercollective.

If you have been keeping up with my series about how and why to use the holidays to advance your job hunt, you know there are many reasons and many ways to make the best of the holiday season. Click HERE for a launching page that links to all of the advice from my expert panel of colleagues and friends.

With so much great advice about how to use the holidays to network, I thought it would be appropriate to revisit an important, but overlooked topic to help job seekers stand a head above the rest at this busy and fun time of the year.

Networking is great. Meeting a lot of new people is terrific. However, knowing what to do once you’ve made a contact is just as important as finding the contact. How can you hook your contacts? Here are my tips for being remembered:

1. Send a nice note. In the mail.

If you met someone at a party or gathering and you want to keep in touch, send a nice note. I like typed notes, some people prefer a hand-written message. At this time of year, a card with a nice hand written note is fine. Be sure to include enough information to help the person remember when and where you met and what you discussed. Don’t forget that not everyone observes the same holidays, so avoid specific references to a particular holiday unless you know for sure. Greetings for the new year are usually appropriate and cannot steer you too wrong!

Of course, sending a note relies on you having the correct contact information, so don’t forget to exchange business cards.

2. Cover your social networking bases.

When you meet someone and you think there is a professional connection, ask if they are on LinkedIn and if it would be okay to connect. Then, be sure to follow up right away (after you get home – not from your iPhone!) with a request to connect. Again, even if it is shortly after the party, remind the contact where you met and what you discussed. Don’t assume he or she will remember everything you talked about!

Connecting on LinkedIn provides many advantages. Of course, growing your network is always important, but also remember that your new friends will now have a chance to see your updates (and you theirs). In general, keeping tabs on someone is easy on LinkedIn and a very low impact way to stay in touch.

Also be sure to ask if the person uses Twitter. I’m a big fan, and I hope more people will begin to use if for professional purposes. Do NOT ask to connect via Facebook unless you are invited after an incidental meeting. Typically, this is not considered proper etiquette.

3. Set a Google alert for the name of the person you met and/or the name of their company.

No, I am not suggesting that you stalk the new contact! However, if Google can help you easily find out news or information about someone with whom you are trying to build rapport, all the better! When you learn that XYZ company  has won an innovation award or that Julia Smith has been named a top ten PR rep, you will be able to be among the first to send a follow-up note. This helps keep you top of mind. It sets you apart from every other random contact, which is important in this competitive market.

4. Make a strong personal connection.

In the midst of your initial conversation, hopefully you learned something personal about your new contact. For example – he is a Bulls fanatic or she went to UGA. She’s a photography buff and loves to garden. He is a world traveler, but hasn’t made it to Asia. You get what I mean – make a point to learn something interesting about people you meet. This gives you several benefits:

  • You will earn bonus points for being a good listener, for asking questions and for being attentive to your new friend’s interests. We all enjoy talking about ourselves. When you engage around a topic that tweaks someone’s passions, you are more likely to be remembered later.
  • You now have a new “hook” to use for follow up! Assuming you keep your eyes on the newspapers and Internet, you are bound to come across a post or article of interest to your contact. Send it along via email with a personal note. Again – the point  here is to maintain a “top of mind” status. You sent an article on tips for travel in China and your friend thinks about you in a day when you would not otherwise cross his mind.

You can do everything “right,” (know what you have to offer, have a great twitpitch, know where to look, have great materials…The list goes on and on. However, if you don’t follow up with your networking contacts, all of that work could easily go down the drain. Don’t let that happen to you!

Other responses to the question from Career Collective members:

 

@MartinBuckland, Elite Resumes, “Season’s Greetings and your Job Search”

@GayleHoward, The Executive Brand, “It’s Christmas: And a ho-ho-ho-hum?”

@KCCareerCoach, Career Chaos, “The Gift Every Laid Off Job Seeker Needs”

@resumeservice, Resume Writing Blog,“Holiday Resume Sparkle: Outshine the New Year Job-Search Mob”

@heathermundell, life@work, “Have a Holly Jolly Job Search”

@sweetcareers, Sweet Careers, “Holiday Job Search Tips for College Students 2009″

@careersherpa, Hannah Morgan: Career Sherpa, “Merry Christmas, Happy Hanukkah, Kwanzaa Cheers”

@careerealism, CAREEREALISM.com, “Holiday Tip for Job Seekers: 4 Ways to Impress Others with Your Professionalism”

@heatherhuhman, HeatherHuhman.com, “4 Tips for Making the Most of Holiday Job Hunting”

@LaurieBerenson, Sterling Career Concepts, “Three Resolutions to Take It Up a Notch”

@KatCareerGal, Quintessential Resumes and Cover Letters Tips Blog, “Avoiding the Holiday Blues in Your Job Search”

@WorkWithIllness, WorkingWithillness.com, “Avoid this Minefield: No Holiday Here!”

@DawnBugni, “The Write Solution Could that sound really be opportunity? During the Holidays?”

@andyinnaples, “Shift Your Focus to the Highest Impact Job Search Activities During the Holidays to Leverage Your Time”

@erinkennedycprw, Professional Resume Services, “How to keep up the Job Hunt during the Holidays”

@keppie_careers, Keppie Careers, “Four tips for effective networking follow-up for the holidays and the rest of the year”

@ValueIntoWords, Career Trend, “Navigating the Mistle Toe of Job Search”

@GLHoffman, What Would Dad Say, “Merry Christmas! Can I Buy You Coffee to Talk About Me?”

@BarbaraSafani, Career Solvers, “Holiday Networking Can Facilitate New Year Opportunities”

@expatcoachmegan, Career By Choice Blog, “Expat Networking: Holidays Are a Great Time to Nurture and Grow Your Network”

@chandlee, The Emerging Professional Blog, “Footprints & Associations: Job Search Tips for the Holidays”

@JobHuntOrg, Job-Hunt.org, “(Holiday) Party Your Way to a New Job”

 

@MartinBuckland, Elite Resumes, “Season’s Greetings and your Job Search”
@GayleHoward, The Executive Brand, “It’s Christmas: And a ho-ho-ho-hum?”
@KCCareerCoach, Career Chaos, “The Gift Every Laid Off Job Seeker Needs”
@resumeservice, Resume Writing Blog,“Holiday Resume Sparkle: Outshine the New Year Job-Search Mob”
@heathermundell, life@work, “Have a Holly Jolly Job Search”
@sweetcareers,Sweet Careers, “Holiday Job Search Tips for College Students 2009″
@careersherpa, Hannah Morgan: Career Sherpa, “Merry Christmas, Happy Hanukkah, Kwanzaa Cheers”
@careerealism, CAREEREALISM.com, “Holiday Tip for Job Seekers: 4 Ways to Impress Others with Your Professionalism”
@heatherhuhman, HeatherHuhman.com, “4 Tips for Making the Most of Holiday Job Hunting”
@LaurieBerenson, Sterling Career Concepts, “Three Resolutions to Take It Up a Notch”
@KatCareerGal, Quintessential Resumes and Cover Letters Tips Blog, “Avoiding the Holiday Blues in Your Job Search”
@WorkWithIllness, WorkingWithillness.com, “Avoid this Minefield: No Holiday Here!”
@DawnBugni, “The Write Solution Could that sound really be opportunity? During the Holidays?”
@andyinnaples, “Shift Your Focus to the Highest Impact Job Search Activities During the Holidays to Leverage Your Time”
@erinkennedycprw, Professional Resume Services, “How to keep up the Job Hunt during the Holidays”
@keppie_careers, Keppie Careers, “Four tips for effective networking follow-up for the holidays and the rest of the year”
@ValueIntoWords, Career Trend, “Navigating the Mistle Toe of Job Search”
@GLHoffman, What Would Dad Say, “Merry Christmas! Can I Buy You Coffee to Talk About Me?”
@BarbaraSafani, Career Solvers, “Holiday Networking Can Facilitate New Year Opportunities”
@expatcoachmegan, Career By Choice Blog, “Expat Networking: Holidays Are a Great Time to Nurture and Grow Your Network”
@chandlee, The Emerging Professional Blog, “Footprints & Associations: Job Search Tips for the Holidays”

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by Robert in Toronto

Take your job search social

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drink.lime2283984141_1b608202fc_mSharlyn Lauby, @hrbartender on Twitter, is an HR pro I had the chance to meet when I attended the ERE conference in September. She is President of Internal Talent Management, a company that “utilizes human resources as the marketing department for a company’s internal clients.” (Don’t miss Sharlyn’s blog – www.hrbartender.com.)

I thought it would be good to have another opinion from the HR perspective, so I asked Sharlyn if she would share some ideas to help job seekers during the holidays. This is her reply:

Miriam – I totally agree with your “don’t stop now” approach.  I believe there is an assumption that organizations don’t hire during the holiday season, which I’ve never found to be true.  Companies are hiring.  But even if you take the approach that companies aren’t, this is a great time to network and remain tops in everyone’s mind.

Some of the things I suggest to people:

  • This is a great time to call colleagues and wish them happy holidays.
  • Invite those people you’ve been meaning to network with to connect with you on LinkedIn.
  • Get a Twitter account and start following recruiters and people in your industry.
  • Volunteer to help out at your favorite charity’s holiday fundraiser so you can meet people.
  • Attend association holiday networking events.
  • Catch up on your business reading and invite some people over for a book club discussion.

The point is: this is a social time of year, take your job search “social.”

For much more advice about job searching during the holidays…

Part 1 – My suggestions and a free ebook offer

Part 2 – Walter Akana – Take care of yourself

Part 3 – Anita Bruzzese – Stay ahead of the crowd

Part 4 – Jacqui Barrett-Poindexter – Unplug and embrace rest

Part 5 – Wendy Enelow – Ideas for employed and unemployed job seekers

Part 6 – GL Hoffman – Use time to research and prepare

Part 7 – Meghan M. Biro – Use the holidays as a time for self assessment

Part 8 – Craig Fisher – Recruiters don’t ease up during the holidays – neither should you

Part 9 – Ronnie Ann – Take advantage of other peoples’ resolutions

Part 10 – Alison Doyle and Andrea Santiago – Use parties and festive occassions to fuel your job search

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by sunnyUK

Ramp up your job search during the holiday season: Part 1

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pumpkin.pie.305417643_cdfa0079e2_mIf you are unemployed, are you dreading the holiday season? The inevitable question, “What do you do?” and the awkward silence while you think of a good reply? If that sounds like you – take heart!

Or, maybe you have a job, but it’s time to find a new one? You think the holidays are not a good time to get started looking? I hope this series on job hunting during the holidays can change your mind! (Stay tuned for more advice on the subject!)

Turn this holiday season around and try to think of it as an opportunity to jump start your job search if you have come to a rolling stop and to rev up your plans if you haven’t even begun, but know that the time is coming. (It’s here!)

Yes – you can conduct job search networking over turkey, stuffing and pie or champagne and cookies! Any time that you have a chance to meet new people and expand your circle, there’s a possibility that you will speak to someone who can significantly alter your job search’s course.

Do not waste this time of the year. This is actually the PERFECT time to job hunt, and there are a lot of reasons why. (Many of which I will detail in this series.)

For starters, it is unlikely that you will be very successful with your job hunt unless you network well. Networking is a huge topic, and I have tons to say on the subject, but let’s start here:

If you’re going to a party or holiday get-together, you will probably have an opportunity to meet some new people.

How can you introduce yourself with an eye toward seeing if there is a potential career link with your new acquaintance?  Ask someone if they have special plans for the holidays…Strike up some conversations that have NOTHING to do with your job search.

You never know where you’ll meet the professional connection that will link you to a new opportunity.

Bring your A-game to the party. First up – decide what to say when asked what you do. I’ve said it before and I will say it again: If you sound like Debbie Downer or Tired Tom, it’s unlikely anyone will want to spend much time chatting, let alone become a possible resource for you.

You need to bring your pitch – call it your elevator pitch, your escalator pitch – your “twit pitch” – whatever you call it, you need to have it. Follow THIS LINK for tips on how to create a proactive introduction that helps people recognize who you are and what you offer.

I highly recommend that job seekers take a look at Katharine Hansen’s book, Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career. Read my review HERE. I don’t know of another resource that outlines the importance of being able to tell your story as it relates to your job hunt. Because, let’s face it – you need to know (and be able to share) your own story.

I wrote an ebook on the subject of how to optimize your networking for holidays (or anytime, really). Subscribe to receive my blog via email and receive a copy for free! Click here to subscribe and receive a free ebook.

Stay tuned for more information and resources. Please share your stories and ideas about job search during the holidays in the comments.

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching? If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by jamesyu

Networking with a purpose – ideas from Joe Lavelle

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purpose2555523620_2c43403894_mYesterday, I shared a review of Act As If It Were Impossible to Fail. (You can read it HERE.) Today, I want to share more from Joe Lavelle’s book!

Joe talks about “Networking with a purpose.” This is so important. I hear from people all of the time who insist that they have been doing EVERYTHING for their job hunt – including networking. However, upon further inquiry, it is clear that they could be doing a lot more.

Joe offers this advice, which I believe is right on target. (Points are his, commentary my own):

Make meeting others a priority. So often, networking is something careerists only think about when it is time to look for a job. It should be something you do all of the time, no matter what. Joe suggests setting goals of how many people to contact in a certain period of time. It is key to focus on your networking, as we all know there are so many other priorities that take our time.

Network with empathy. This is a great way to describe how to network. Joe reminds readers to focus on making networking a two-way street. What do YOU offer? This is not all about taking – be sure you are also giving.

Find a location. You can meet people in all types of groups and programs. Join groups – both professional and personal, as you never know when or where you will meet someone who is a great match.

Ask questions. A lot of times, job seekers focus on how to ANSWER questions. It is just as important to know what questions to ask! I always tell my clients to be sure to know what they WANT to know when meeting a great networking contact. It sounds obvious, but often, people go into meetings (or informational interviews) without a clear goal. Have a goal – and great questions to ask. You won’t be sorry.

Listen for Clues. Good listening is so important. I’ve written about this and cannot say it enough.

Take notes. Personally, I write down everything I want to remember. You don’t want to forget who you met, what they told you, if you should follow up…There is so much to remember! Don’t miss an opportunity because something slipped your mind. Most people will be flattered if you make a point to write something down during a conversation!

Read what Joe has to say in his book…A great read!

What do you have to add about networking well?

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.

photo by mag3737