Keppie Careers

Social media speaker, social media consultant, job search coach

Loose Ties Bind for Your Job Hunt – Expand Your Network for Success

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We’ve all heard it…Network your way to a job. 80% of jobs are found via networking. Many may incorrectly think that this means everyone finds a job via the proverbial brother-in-law connection!

In fact, statistically, weak ties are very useful for the job hunt.

Maybe you have a story that proves this is true. I have a friend who learned about her job from another mom while attending a story time for her son at a local bookstore. She didn’t know the other mom, but struck up a conversation and found out about a job opportunity that turned out to be a perfect fit!

The New York Times recently published an article, The Brave New World of Digital Intimacy, which emphasizes the importance of expanding your network beyond your immediate circle:

This rapid growth of weak ties can be a very good thing. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they’re farther afield, yet still socially intimate enough to want to help you out.

Malcolm Gladwell’s The Tipping Point (an excellent read for those interested in being connected) also reminds us of how important it is to expand your network beyond your immediate circle.

What does this mean for the job seeker?

Don’t discount connections on sites like LinkedIn, Twitter and other organized social networks. I’m amazed at the open and giving nature of interactions online. I think that the bottom line is that many people LIKE to help others. This is a message I’ve been sharing for years. “People are flattered when you ask their advice,” I tell my clients. “Wouldn’t you be happy to share your insights about your profession with someone if asked?” I’ve never had anyone argue that they would NOT be happy to help.

So, don’t worry if your brother-in-law isn’t influential in your industry! Seek “weak” ties. They may be more binding for your career plans!

What “weak tie” stories do you have? Share them in the comments section!

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Need help with your hunt? We can help you get your job hunt in gear! Visit Keppie Careers online for information about our services: www.keppiecareers.com.

photo by melissambwilkins

Networking – Something You Do or Something You ARE?

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Earlier today, one of my Twitter friends, life/brand strategist Walter Akana tweeted an intriguing question. He asked: How do you keep your networking skills continually refreshed?

My answer: I try to think of networking as a way of BEING instead of something to DO.

Another Twitter friend, Megan Fitzgerald, an expat career and entrepreneur coach, replied: I think networking is about giving (form of doing?) Using your brand to help others. You could say BEing of service.

I love the synergies Megan creates between doing and being…I think these are terrific ways to think about networking for job seekers.

Of course, I advise my clients to network. We talk about “netweaving” – the fact that networking is about relationships. We talk about how to practice to work a room and the fact that everyone is a great networking connection, because you never know what you may be able to offer a new contact and what he or she may be able to offer you!

I think the most successful networkers are those who aren’t necessarily looking for something, but are focused on the fact that networking is something you can try to become…Become a connector, someone who likes linking people together for their advantage.

In his book, The Tipping Point, author Malcolm Gladwell defined connectors as “people with a truly extraordinary knack of making friends and acquaintances.” In our digital, Web 2.0 world, success will depend more and more on our ability to broaden our professional circles and to reach out to a diverse socio-economic group of people representing a mix of opinions and beliefs. Professionals who habitually introduce people who otherwise may not meet earn goodwill and reputations as valuable resources and colleagues.

In his book, Never Eat Alone, Keith Ferrazzi says, “…Community and alliances will rule in the twenty-first century…[success is] dependent on whom you know and how you work with them (291).” He asserts that living a truly connected life is a prerequisite to success. For example, Ferrazzi mentions that Crain’s 40 Under 40, a list of rising stars in an array of fields, aren’t necessarily the best businesspeople. Instead, he suggests that they are probably the best connected businesspeople.

The value of connectedness is never more heightened than during uncertain economic times. Anyone who has been reading the recent “how to recession proof your job” articles and blogs will realize that they inevitably share one common piece of advice: Network for career success.

When networking becomes you and inspires you to act on behalf of others, you’ll know that you are achieving true networking success.

We can get you on the road to true networking success by teaching you how to approach networking, writing your resume and helping you every step of the way! www.keppiecareers.com.

photo by cascadefoto

Heating Up Your Network for Job Seeking Success

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endless summer

Photo by Rougerouge

How about heating up your network on the beach? Maybe your surfing buddies (or suntanning crew) can connect you to your next best career move. Networking and personal referrals will help you win jobs. You don’t have a crew? Here’s where to unearth your network…

Your network is everyone you know (and everyone they know). Make a list. Include friends, relatives, neighbors, acquaintances and current and past business associates. Start inviting people to join you for coffee. Ask them to tell you about themselves and their jobs. At every meeting, ask for a suggestion of someone else to meet. Do not limit yourself to people who think will help you. Have an open mind and meet with those you DO NOT think will help!

Create a profile on linkedin.com. Use the free tools offered to find people you know and ask to link with them. Tell everyone you know about linkedin and ask them to sign up. To really expand your network, connect with a LION (Linkedin Open Networker.) Use linkedin to help you identify people to contact for informational meetings.

Research organizations in your area that may have opportunities for you. Seek informational meetings with people in those organizations. NOT HR people – those who actually do the type of work you would like to do.

Remember that networking is about building relationships. Consider what YOU can do for others. How can you help them? If you take a sincere interest in giving rather than taking, your network will grow organically.

Keppie Careers will teach you how to network. We’ll also write your resume, teach you interviewing and other job seeking skills and assist you every step of the way! www.keppiecareers.com.

Heat Up Your Job Search: At a Crossroads? 10 Tips to Get Your Job Hunt on the Right Track

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Photo by Alan by the Sea Used by permission.

To really start off this week’s “Heat Up Your Job Search” series, an overview of job hunting techniques to get you in the swim of things! Stay tuned this week for more specific compilations on networking, resume writing and interviewing!

  1. Talk to people you do NOT think can help you. Just because someone isn’t in your field doesn’t mean they don’t have useful information for you. (Or you for them.) Our lives intersect in so many points. Think of someone you consider least likely to be able to share good information with you for your search. Meet for coffee. You may be surprised!
  2. Network generously. Think how you can help others instead of what they may offer you.
  3. Optimize your online presence, but don’t waste time zapping a lot of resumes to ads on large job boards. The possibilities to connect are endless: Blogs, networking sites such as linkedin.com, large and small social networks provide opportunities to “meet” professionals from every industry.
  4. Evaluate your resume. Is it top notch? If not, consider hiring Keppie Careers to rewrite it for you! A professionally written resume will shorten your search and may qualify you for a higher-paying position.
  5. Customize your resume for EVERY job. It is worth your time. If you want to get your foot in the door, your resume must clearly outline how your skills and accomplishments solve a problem for the employer. It is your job to offer clear reasons to interview you.
  6. Evaluate your interviewing skills. Are you selling yourself? Your resume got you in the door; the interview is your chance to show the employer that you really have what it takes to join their team.
  7. Vet your references. They have the potential to seal the deal for you. Do you know what they might say?
  8. Appearance matters. Cut your hair. Shine your shoes. Invest in a nice suit.
  9. Don’t let your job hunt consume you. Frequent exercise, support or networking groups and chocolate can be good stress relievers! Don’t spend every minute on your job hunt. You still need to have a life! Plus, you never know – it could be someone you meet on a trip to the grocery store or a seatmate on an airplane while on vacation who winds up linking you to your next job!
  10. Consider hiring a career coach. Would you set your own broken bone? Wire your own home for electricity? Do you cut your own hair? Most would say “no.” The same standard should apply when job seeking. If you aren’t an expert on the job hunt, getting some advice will help you advance your search. It may also save you time, money and sanity in the long run!

Keppie Careers will write your resume and help you every step of the way! www.keppiecareers.com.

Elevator Pitch – Micro Tips

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I’ve written before about the elevator pitch – your value proposition or a personal infomercial. This pitch is a brief introduction to you with a focus on what you have to offer your target audience. I’ve offered tips about writing a succinct pitch that is useful and to the point.

Recently, I presented on this topic to a group of women considering making changes in their lives and careers. In my presentation, I suggested an elevator pitch of 35 words or less.

Today, I noticed that Netshare Inc’s blog focuses on the “micro pitch,” which is an “escalator” pitch that is complete in 140 characters, the number allowed on Twitter. The key is to “get to the point.”

Since not everyone will need to condense a pitch to 20 words or less, I’m suggesting thinking of the answer to the question, “What do you do?” in 35 words or less.

Answer these questions in your pitch:

  • What do you do? What do you offer? What makes you special and unique? (Relative to the person you’re meeting.)
  • What is your goal/objective? What do you WANT to do?
  • What impact do you have? What results do you create?
  • How do you create positive results?

Use this template. Note that the information doesn’t need to be in this exact order (see sample):

I work with (target audience) to (situation/solve what problem_). This is how (results/impact).

Here’s a sample pitch for Keppie Careers:
I encourage, enlighten and empower job seekers for success by writing top-notch resumes and providing a toolbox of practical tips and advice to help them overcome obstacles and approach job searches with clarity and confidence. (35 words)

Do you think you can narrow down your value and explain it in 35 words or less? I’d love to know your pitch. Add yours to the comments for the chance to win a 30-minute free career coaching session with me!

Keppie Careers will help with every stage of your job hunt: www.keppiecareers.com.