Keppie Careers

Social media speaker, social media consultant, job search coach

Don’t make these online job hunting mistakes

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In an article for the Wall Street Journal, Elizabeth Garone shared five tips to help job seekers avoid typical social networking mistakes. While there are a lot of ways to use social media tools to help land an opportunity, it’s easy to make newbie mistakes when just getting started. I’m sure you’ve heard of or read about people who have been fired for what they posted on Facebook. Maybe you’ve seen the compilations of unwise posts from Twitter, such as ResumeBear’s 30 ways to lose a job on Twitter.

As a proponent of using social networking to enhance job seeking opportunities, I encourage people to jump in and take advantage of all the great tools, but it’s important to remember what NOT to do.

These are the mistakes Elizabeth highlights in her article. Be sure to READ THE FULL POST for specific advice and details.

1. Forgetting manners.

I was delighted to be quoted in this section! In short – “Assume your future boss is reading everything you share online.”

2. Overkill.

Signing up for too many networks and not making an effort to complete your profiles does not move your search forward.

3. Not getting the word out.

It’s important to let your networks know you are looking.

4. Quantity over quality.

Connect carefully and personalize your invitations.

5. Online exclusivity.

Don’t spend all of your time searching online; many jobs are not posted.

Don’t miss the expert advice from Sree Sreenivasan, dean of students at Columbia University Graduate School of Journalism, Krista Canfield, a LinkedIn spokesperson, author Emily Bennington and personal branding expert Dan Schawbel in the Wall Street Journal’s FULL POST.

Keeping things in perspective for your job hunt

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cold.children.3133748366_70f7859960_mIf you are not convinced by now that job seeking during the holidays is a good idea, I don’t know what to say! Suffice to repeat – there are opportunities out there. You just need to be willing and ready to meet them.

Have you seen the Wall Street Journal’s series of blogs by job seekers? Weeks ago, when I began my “Holiday Job Search” series, I saw a post that I knew I wanted to share. One of the WSJ’s contributors, Kevin Mergens, wrote a post with a message I thought was the perfect cap to the information I’ve been sharing. Kevin wrote:

So, as the holidays approach I feel it is critical to keep things in perspective. Being an M.B.A. on unemployment stinks for both the ego and the bank account, but I am hardly deserving of any sympathy. When I was in this boat during Christmas six years ago, I remember feeling down about not having a job and then reading a local letter to Santa. The young girl that penned the letter did not ask for a doll or a video game or an iPod. She asked Santa for a coat and boots so she could deal with the Chicago winter. After seeing that, I knew my “problems” were not really that big. I decided that we could certainly afford to contribute a few bucks to the local charity that played Santa for these kids. The funny thing is, less than twenty minutes after I called in my small donation, I got a call with a job offer.

I know that some readers really are in very difficult situations after being out of work for a long time. However, no matter what, it is important to keep things in perspective. Helping someone else at this time of year is yet another way to help yourself. While most people will not land an opportunity upon offering a charitable donation, it certainly doesn’t hurt to think of those less fortunate.

Thank you for reading. If you have missed any of the great advice my terrific colleagues offered, be sure to follow these links. A very special THANK YOU to all the generous and talented friends and contacts who share advice for this series. Feel free to share YOUR ideas for job searching during the holidays in the comments!

Part 1 – My suggestions and a free ebook offer

Part 2 – Walter Akana – Take care of yourself

Part 3 – Anita Bruzzese – Stay ahead of the crowd

Part 4 – Jacqui Barrett-Poindexter – Unplug and embrace rest

Part 5 – Wendy Enelow – Ideas for employed and unemployed job seekers

Part 6 – GL Hoffman – Use time to research and prepare

Part 7 – Meghan M. Biro – Use the holidays as a time for self assessment

Part 8 – Craig Fisher – Recruiters don’t ease up during the holidays – neither should you

Part 9 – Ronnie Ann – Take advantage of other peoples’ resolutions

Part 10 – Alison Doyle and Andrea Santiago – Use parties and festive occassions to fuel your job search

Part 11 – Sharlyn Lauby – Take your job search social

Part 12 – Karla Porter – Be in it to win it

Part 13 – Lisa Caldas Kappesser – Use emotional intelligence to overcome job search hurdles

Part 14 – 4 tips for effective networking follow up for the holidays and the rest of the year

Part 15 – Networking tips and advice from a variety of experts

I can help with every part of your job hunt! Need a great resume? Tips to use social networking? Interview coaching?  If you need help mobilizing your networks and your job search plans, learn more about how I can help you! While you’re at it, don’t forget those social networks! Be sure to become a fan of Keppie Careers on Facebook…I’d be thrilled to have you as part of the community! Since we’re on the subject of doing something new…Are you on Twitter? Jump on and touch base with me @keppie_careers.


photo by Divine in the Daily

Delaying your job search? Ready to pack it all in?

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suitcases2703024979_ac0bae3e27_mRecently, Jonnelle Marte wrote an article for the Wall Street Journal’s The Wallet about how college grads are delaying the job search. She contacted me for my take on the trend, which she described in the article:

More college grads are putting off the job search this year, according to a recent survey by the National Association of Colleges and Employers. Just 59% of the 16,500 graduating seniors surveyed had started looking for jobs by the end of April, compared to 75% who had started by that time last year and 64% in 2007. Only about 40% have actually applied for a job.

Jonnelle interviewed Winnie Yang, a 2009 George Washington University graduate. Winnie applied for “a few more than 10 jobs between January and April,” and is taking a break from the job hunt in favor of a few months of international travel.

I certainly understand the propensity to avoid the job search. I’m sure that it’s not just young people delaying their searches. People of every age avoid job hunting if at all possible. While my business is to help people overcome their fears of job hunting and offer tools to provide clarity, confidence and job search know-how, I recognize that it’s a difficult and often demoralizing process.

You’re out there, doing the best you can (or you think you are doing the best you can), but jobs are not easy to find. Statistics vary, but I’ve heard that there are anywhere from 4-8 people for every job (depending on your location and field). It’s not a “come as you are” job market.

But, does that mean it is a good time to pack your bags or sit on the beach all summer and just wait for things to improve? I bet you can guess my answer! NO WAY.

Think about it – job seeking is a skill. Just like any other skill – think swimming, biking, photography – you get better at it the more you PRACTICE. “Practice looking for a job?,” you ask? Yes, absolutely! The more you network, the more you use Twitter, answer questions on LinkedIn, revise and tweak your cover letter and resume   – the BETTER YOU GET at it! That’s not even counting possible interview opportunities. The more you do it, the better off you are. (Don’t forget that I do mock interviews!)

A personal story to illustrate the point…

When I first applied for a career services position, I recognized that I was under more than the usual amount of scrutiny. After all, I was applying for a job to teach people how to job hunt! So, of course, I spent a lot of time personalizing and targeting each application specifically for the positions.

Despite my expertise and the care I took, I remember looking back at resumes I sent at the early part of my search and remarking (to myself), “WHAT was I thinking?” Now, mind you, these resumes were solid – well done. I even got interviews from several of them – including some that I wasn’t technically qualified to do (but I digress). The point – even though I knew what I was doing, actually updating my own resume and resending it over and over made me a much better applicant. Practice (and waiting) paid off in the job I landed – heading up the career center at the Rollins School of Public Health at Emory University.

So – if you are waiting because you are stuck, or scared, or just plain tired of it all, or because you think the economy will get better in the fall and you’ll be fresher, I honestly think you are kidding yourself. You need to be IN it to WIN it. How can you drive your own career bus if you are not picking up the keys? Think of all the possible lost networking opportunities you can have over the summer. (You can still get a free copy of my networking guide – CLICK HERE for info.) What about the job descriptions that may be posted online or on Twitter or via your network on LinkedIn? If you are not looking, you will not find them. And you will never know what opportunities you may have lost along the way.

Do I think you should spend your every waking moment looking for a job? No way. (In fact, in case you haven’t noticed, I’m a big advocate of HIRING SOMEONE – ME(!) – to help you with your materials and your search so you know you are starting way ahead of the pack. Save your time, money and sanity!) Yes, take a break, but not a 3-week break! Don’t be a job seeker-a-holic, but don’t step out of the frey if you want to be competitive in today’s tough economic times.

So, are you ready to get in the search? To grab the keys and climb the stairs to your own career bus? Let me help get you started ahead of the pack. Learn more about what I can do for you – and WHY you should hire me to help you.

photo by MollyPop

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Keep in touch with your job references

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phone2600570497_cd1a8038b1_mDo you know what your references are saying about you?

Many job seekers overlook this important part of the job hunt. Especially if you have often reached the final stages without landing the job, touching base with those who may hold the keys to your next position is a great idea!

Whom to Ask? Ideally, you should have a current or immediate past employer as a reference.  Co-workers and trusted subordinates may also be references, but most hiring managers will want to hear from employers. If you are a student or recently graduated, faculty members may serve as references. If you have had a leadership role in a volunteer organization, “supervisors” from that organization may be good references for you.

Keep a list of people to contact. Joann Lublin recently wrote about this topic for the Wall Street Journal and suggested taking this step to be extra prepared. It’s important not to be caught off guard. Having a list of contacts (and up-to-date information) is important. Lublin also reminds readers that it’s a good idea to keep in touch with references. Sending emails, notes, updates about your search – all of these are great ways to stay in touch with the people who are key to helping you land the job of your choice.

She quotes William Arruda, founder of Reach, a New York personal-branding organization, who suggests job seekers set up “Google Alerts” for references so that you can quickly email a congratulatory note. I always suggest that my clients set up Google alerts for networking contacts to give them an extra reason to be in touch; extending this idea to references is a great idea!

Ask permission. Once you have in mind who you’d like to serve, ask their permission. If they seem hesitant or hedge at all, allow them to bow out gracefully. You don’t want to browbeat your references into helping you. (They may hurt more than help.) The best references are those who are enthusiastically supportive.

Prepare your references to support you! Be sure they have the most updated version of your resume and a cover letter for the position if you have one. Let them know if you expect they will be called, and offer suggestions of topics they may want to emphasize.

When I was applying for one of my jobs, I knew that teamwork and the willingness to pitch in when necessary were crucial for my potential employer. I emphasized how I was the perfect match (I really was!) in the interview. I also asked my current supervisor (who knew about my search and was my #1 reference) if she could mention some examples of my teamwork when she spoke to my potential boss, who offered me the job as soon as he spoke to her!

Hopefully, you will have a strong relationship with your references and will be comfortable making them partners in your search. Let’s face it – you can get right to the job’s door by having a great resume and interviewing well. The key to get in is in the hands of those who are willing to recommend you for the job!

Don’t overlook anything in your job search! I will help you every step of the way! Need a great resume? Interview help? Contact me!

photo by willposh

Quoted in the Wall Street Journal!

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I wanted to share a piece in the Wall Street Journal written by Jonnelle Marte advising job seekers to consider creating an online presence to enhance their personal brands. I was delighted that Jonnelle contacted me to serve as a source for the article and even happier that she included a quote from me.

Read the complete story HERE.

How may I help you propel your job hunt forward? Don’t hesitate to be in touch!

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