Keppie Careers

Social media speaker, social media consultant, job search coach

Social media conference in Atlanta

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New Media Atlanta LogoAre you a job seeker or entrepreneur (or a “wanna be” small business owner) who needs to know how to incorporate social networking tools into your plans? Then, you won’t want to miss the New Media Atlanta conference, billed as ” a high level, business dialog about how social media is changing marketing and messaging – and in fact, changing the nature of all communications.”   You will learn strategies to leverage social networks “power to build your company, product, brand, service, etc.”

This conference, which will be held in Atlanta THIS FRIDAY – September 25th, is a great opportunity for both job seekers and entrepreneurs to hear from some of the leaders of the social media movement! Read on for details:

Chris Brogan will be a key presenter talking about his new book ‘Trust Agents‘ which he co-wrote with Julien Smith. Chris is President of New Marketing Labs, and home of the Inbound Marketing Summit conferences & Inbound Marketing Bootcamp events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

You’ll have an opportunity to ask your burning questions of the speaker panel and get real answers. Read more about the schedule here…

Don’t miss this great opportunity to learn from and network with the best social  networking minds in Atlanta and beyond! I hope to see you there!

I can help you with your social networking strategy! Learn more about me and my services.

Use an email address you "own" when you sign up for LinkedIn

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LinkedInpic_logo_119x32A friend recently contacted me to ask for  help for one of his clients. His dilemma? The client had created a LinkedIn profile, but he didn’t remember the password AND he had used a work email address only to set up the profile. Unfortunately, he was no longer at the job and did not have access to the email account that LinkedIn would use to send him a reset password!

While LinkedIn customer service might be able to help, it is a good reminder to everyone – DON’T use an email address that you won’t always have access to when you sign up for social networks. Instead, set up a Gmail or other “take with you” account as the primary address and add your current work mails as additionals. That way, you’ll never be locked out of your OWN profile!

Need more advice to help you move your job search forward? I can help!

Review – Twitter for Dummies

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twitter for dummies51GY-XBFhfL._SX106_Starting out with a handy, tear-outable list of Twitter Don’ts (Don’t follow 100s of people when you first sign up.), Twitter Do’s (Listen to what your Twitter friends are saying) and a great list of shorthand commands (stats – get your followers and following count)…and ending with a handy glossary of terms useful for Twitter users to understand, Twitter for Dummies, by Laura Fitton, Michael E. Gruen and Leslie Poston, is a book that is chock full of information for anyone who uses (or wants to use) this terrific social networking platform.

In the introduction, the authors point out an important aspect of using Twitter – Learning to communicate in 140 characters or less (as required in “tweets”) may very well help you communicate more effectively as your writing “becomes shorter and more to the point.” Personally, I have found this to be true, and a real benefit of being a power Twitter user. Let’s face it – less is more, and learning to get to the point quickly and succinctly has many benefits.

Laura, Michael and Leslie also remind readers that “Twitter is a living, breathing and constantly changing dynamic community.” Their book offers a snapshot of tools and tricks to use it well, but it is up to the user to take advantage of the ideas and to stay up-to-date going forward.

No useful Twitter manual is complete without a discussion of “finding your Tweet voice” and information about using Twitter for business. I love the author’s answer to the question, “What’s the business use of Twitter?” Laura replies, “What’s the business use of email?” (p. 177). I laughed out loud, because that is exactly what my friend Stephanie A. Lloyd and I reply to Twitter skeptics! (Another reply we offer – Do you make time to use the phone?)

The book is directed at first-time Twitter users. It offers step-by-step instructions that give you the tools to become a true Twitter expert. The user who has the patience for extremely in-depth information will find a plethora of information – enough to really become a power user. However, for the more casual tweep, the level of information may be a bit overwhelming. I would recommend focusing on one or two topics at a time, mastering them, and moving on.

Definitely get a copy of Twitter for Dummies if you are the type of person who likes to know everything about a topic and you have the bandwidth to get through a fairly intensive guide. You can be sure that you’ll be a real pro once you learn everything that Laura (@pistachio), Michael (@gruen) and Leslie (@geechee_girl) share. You can also follow @dummies for up-to-date information about the book.

Need some help getting your job search going? Find out how I can help you look for a job the right way, with optimized materials and a forward focus.

Follow up that keeps you top-of-mind

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I’ve been thinking a lot about how job seekers can stand out in a crowd. I wrote about it last week and suggested that it is not as difficult as you might think. Today, I’m adding a new feature to my blog and trying video blogging for the first time. Bear with me on the lighting issues! Hopefully, the tips will make up for my lack of a camera operator and high-tech studio!


Learn more about how I can help you get your search going in the right direction! CLICK HERE for more information!

Review of Crucial Conversations: Tools for Talking When Stakes are High

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crucialconversationsIf you asked me, “What is the single most important skill a job seeking candidate can have?,” I would initially probably respond along the lines of, “It depends on the job!” However, upon further thought, I might also reply, “Being a strong communicator is an underlying key skill for any job seeker.”

I’ve written about the importance of “soft skills” or “emotional intelligence.” Some business schools are incorporating classes to teach communication and leadership skills, as they are so important in the workplace. Let’s face it – if you have trouble communicating, you are likely to have trouble getting along with colleagues, persuading others to agree with you and succeeding in most workplaces.

So, when I received a review copy of Crucial Conversations: Tools for Talking When Stakes are High, by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler, I was intrigued. Yes – we all have and (should) expect to encounter opportunities for “crucial” conversations. For some, those conversations will occur in an elevator in a chance encounter with an influential person. For others, it is a critical moment in their careers – a presentation, an interaction – that has the capacity to propel or stall progress.

As the authors note – “stakes are high.” They also assert what they call their “audacious claim:” Master your crucial conversations and you’ll kick-start your career, strengthen your relationships and improve your health. As you and others master high-stakes discussions, you’ll also vitalize your organization and your community” (p. 9). Wow…Certainly a tall order!

Are you ready for a crucial conversation? Can you easily communicate in a way that sells your idea? If not, the authors assure us that dialogue skills are “moderately easy to learn.”

The book continues with anecdotes and stories to describe ways to think about communication. Readers are encouraged to first look within – to understand their own motivations and biases and to examine their own styles in various circumstances. I love the fact that self-assessment is a key aspect of this book, as I believe it is an often overlooked piece of the pie.

Via dialogues, examples and mini personal assessments, the authors show you how to express your needs and wants in ways that attract agreement. I’d recommend this book to anyone who needs to communicate well…And, well – I guess that is just about anyone!

It takes more than being a great communicator to propel your job search (although it helps). Find out how I can help you get moving in the right direction.