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Keppie Careers

Social media speaker, social media consultant, job search coach

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My book!

April 12, 2011 By Miriam Salpeter

Have you heard? My book, Social Networking for Career Success, is available for pre-sale! I’m so excited to finally be able to share this book with you. It includes my advice and insights regarding how to use all the biggies: LinkedIn, Twitter and Facebook for job hunting and business use, as well as tips about networks you may not have considered.

The best part? Over 100 of my colleagues (most of whom I met via Twitter and blogging) provided their thoughts and expertise. Recruiters, social media pros, career coaches — you name it, their advice is included. Take a look at this list of amazing contributors!

I’ve recently launched the book’s site, and have started sharing some blog posts there. I hope you’ll take a look, and please pre-order the book for yourself or a friend!

Filed Under: Career Advice Tagged With: career coach, how to get a job, job hunt, keppie careers, Miriam Salpeter, Social Networking, Social Networking for Career Success

Job search advice from recruiters

April 5, 2011 By Miriam Salpeter

Last week, I was a guest at an iRelaunch Return-to-Work Conference in Atlanta. It is always a pleasure to have a chance to hear from recruiters, and, in this case, also from a number of women who returned to work after taking some time off. Carol Fishman Cohen and Vivian Steir Rabin, the co-founders of iRelaunch and authors of Back on the Career Track: A Guide for Stay-at-Home Moms Who Want to Return to Work, put together several terrific panels and seminars for those attending.

The employer panel included:

Elizabeth Russel, Director of Change Leadership — Emerson Human Capital

Kathy Davis, Recruiting Manager — Accenture

Michelle Wilkinson, Leadership Recruiting Manager — Wellpoint Inc.

The panelist share a number of good tips for job seekers…

Ms. Russel commented on how important it is to demonstrate your ability to manage projects, an across-the-board skill to demonstrate on the resume. Other top picks to highlight? The ability to meet deadlines, manage a team and to fit the organization’s culture. Ms. Davis noted the importance of referencing key words in a resume and suggested using LinkedIn to connect with people at your target companies. She believes it is a great idea to use Twitter to network and gain and share information and explained it was important to “make your voice heard.”

The recruiters differed in their opinions about cover letters, with Ms. Davis saying she doesn’t always read them, while Ms. Wilkinson believes a cover letter is “quite important.” This is typical of advice regarding cover letters — some read them, others ignore them, so it’s a bit of a toss-up for job seekers. The best advice seems to be to write a strong cover letter, in case it is valued.

The panelists agreed it was important for the candidate to indicate on the resume why he or she left a job or had a gap. For example, “left to care for ill parent” or “stayed home with infant daughter.” They even suggested noting things on the resume such as, “department closed” or “company bought out.” Ms. Russell suggested not “over explaining” a gap, but believed (as did the others) that it was important to account for time off of paid work.

Job seekers may be interested to know that the employers agreed volunteer work, especially board-level work and significant volunteer contributions should be highlighted on a resume when appropriate. In fact, Ms. Wilkinson explained “community work is key at WellPoint,” so showcasing it would be particularly significant. This is a great reminder to identify an organization’s key culture points in order to illustrate why you are well-suited for the job. Sometimes, that cultural fit can really make a difference between two equally qualified candidates.

As for resume length, the general rule of thumb was two to three pages, and all three women agreed referrals from within the company were valued. They suggested asking the recruiter or hiring manager about appropriate intervals for following up and emphasized it was a great question to ask at the interview.

Their final words of wisdom:

Ms. Wilkinson: Know what you want to do. The worst thing is when a candidate does not know. Do your homework about the company and industry and be prepared for the interview.

Ms. Davis: Don’t sell yourself short. Take phone interviews seriously – be sure to smile, even though you’re on the phone; it makes a difference!

Ms. Russell: Dress up for those phone interviews. Be open minded. Recognize your next role may not have existed five years ago!

photo by K’vitsh

Filed Under: Career Advice Tagged With: Carol Fishman Cohen, Elizabeth Russell, how to get a job, how to get back to work after a break, iRelaunch, job advice from recruiters, job search, Kathy Davis, keppie careers, Michelle Wilkinson, Miriam Salpeter, social media, Vivian Steir Rabin

What one person’s bad luck shows about the power of Twitter

March 18, 2011 By Miriam Salpeter

No doubt getting fired for something said, posted or tweeted often makes the news. This week in Atlanta, Chadd Scott, a radio personality, lost his job for tweeting disparaging things about Delta Airlines, an Atlanta based company that also happened to be a key client for the station where Chadd worked. 11 Alive News, the NBC affiliate in Atlanta, reported Delta threatened to pull their ads from the station. 680 The Fan Radio fired him for tweeting comments such as:

“The bean counter who saved Delta a few bucks in st. lou hoping he wouldn’t need more de-icing fluid this year screwed a lot of people today.”

“Not a big quote tweeter, but #delta should remember ‘when you fail 2 prepare, you prepare 2 fail.'”

“New #delta strategy on de-icing planes in st. louis: wait ’til it melts. well, the company is based in atlanta.”

While it’s unfortunate these tweets landed Chadd in such hot water, the most important lesson job seekers can learn from this story: companies ARE listening! It’s possible to get someone’s attention via Twitter, and to use it to your advantage.

11 Alive reporter Jaye Watson interviewed me about what Chadd did wrong and how people can use Twitter to attract positive attention.

picture by xotoko

Filed Under: Career Advice, social media Tagged With: career coach, Chadd Scott, fired for tweeting, how to get a job using Twitter, Jaye Watson, keppie careers, Miriam Salpeter, social media coach, Twitter

How to Re-think your job search

March 9, 2011 By Miriam Salpeter

If you’ve been looking for a job unsuccessfully for a long time, you are not alone. However, just because you haven’t landed yet doesn’t mean a job isn’t just around the corner. One adage that is true for job seekers? If you’ve been doing the same thing, over and over again without achieving the results you want — it’s time to try some new things!

This month, the Career Collective (a community I co-coordinate with my colleague Jacqui Barrett-Poindexter) looks at how to re-tool, re-focus and generally re-organize your job hunt. It’s almost spring (at least on the calendar), so it’s as good a time as any to review your plans.

1. First thing to evaluate: does your target job exist?

Maybe this sounds obvious, but many jobs are not going to come back. Certain industries may never recover from the downturn, some positions are being replaced with automated systems or being sent overseas, and other jobs are going to contractors and short-term workers instead of permanent employees. (Temp to perm has become a reality for a lot of people.)

Even if you’re doing everything “right,” if you are looking for a job that doesn’t exist, you’re likely going to continue to be very frustrated. Your choice? Either a) hang a shingle (maybe a virtual shingle) and think about going into business for yourself as an independent contractor or b) read on!

2. Have you considered that it may be time to change career paths or directions altogether?

Even if your job “exists,” maybe things have changed and it doesn’t “exist for you.” It’s possible companies no longer want to pay for your experience and prefer to hire less skilled people to do the work. No matter the reason, maybe it’s time to think about a new career path.

Identify growth fields and careers and start researching to learn if you may be a good candidate for opportunities in the new industry. Make sure to target your resume and other materials to your new goal employer. (This is very important, as transitioning between fields is not an easy thing to do, especially when there is a lot of competition for jobs.)

One thing that may help is to have a strong online presence supporting your skills in your new targeted industry. A social resume (website), where you highlight your expertise and skills (maybe via a blog) can help attract interest in your abilities as they apply to a new field. Consider creating your social resume (YourName.com) I can help!

3. Have you been too picky?

Do you have a certain vision of the type of job you’re willing to do? Maybe you don’t even LIKE the work you did in the past, but you have your mind set on doing it again. Have you been too particular about the type of people or places where you want to work? (A 20-minute commute — absolutely not! Work for him – are you kidding? When pigs fly!) I am not suggesting you take just “any” job, but it may be a good time to take a good, long, hard look at what you want and decide if you need to change your goals.

Maybe a longer commute is worth it if you can land a job at X company or in Y field or industry. Decide what parameters you can change and refocus your search with new vigor. You never know how opening up a few new windows may result in an open door.

Take a look at how my colleagues responded to this month’s question below and follow our posts on Twitter via the hashtag #CareerCollective.

Personal Branding to Fire Up Your Job Search, @DebraWheatman

Succeeding in a “Final Jeopardy!” World, @WalterAkana

5 Steps to Retool & Jumpstart Your Job Search, @erinkennedycprw

Your Job Search: Let’s Just Start Again Shall We? @GayleHoward

Checklist for Spring Cleaning Your Job Search, @careersherpa

5 Ways to Spring Clean Your Job Search, @heatherhuhman

Ten Surefire Ways to Organize Your Job Search, @KatCareerGal

Put Spring Into Your Job Search, @EliteResumes @MartinBuckland

Toes in the Water, @ValueIntoWords

How to Revitalize a Stale Job Search, @KCCareerCoach

How to re-think your job search, @Keppie_Careers

Wake Up and Smell the Flowers: Spring Cleaning Your Resume, @barbarasafani

Spring Cleaning and Your Personal Brand, @resumeservice

Spring clean your mind clutter first, @DawnBugni

Managing Your Career 2.0: On Giving Something Up To Get It Right, @Chandlee

photo by Werner Kunz (werkunz1)

Filed Under: Career Advice, Entrepreneurs, Uncategorized Tagged With: career coach, how to find a job, how to find a job after looking a long time, keppie careers, Miriam Salpeter, social media coach, what to change about your job hunt

30 Ideas – The Ideas of Successful Job Search

March 4, 2011 By Miriam Salpeter

Job seekers don’t have to look very far to find advice. Book stores and the Internet are filled with ideas about strategies, tools and tips to help people find jobs. What is different about my colleague Tim Tyrell-Smith’s book, 30 Ideas: The Ideas of Successful Job Search, is his perspective as a hiring manager and a former job seeker. He was inspired to share his 30 ideas based on his own experiences.

He explains his job search focus is on “working with a purpose throughout the process…there’s little room for impulse decision-making. It is about efficiency and structure.” A bonus? His background is in consumer marketing (22 years). In case you didn’t already know — finding a job is all about marketing, branding and communicating, so Tim’s experience is invaluable.

30 Ideas offers both practical advice and important reminders.

For example, we know it’s difficult to maintain a positive mindset while job hunting. We also know how invaluable it can be to face the challenge with an optimistic attitude. Tim empathetically provides numerous suggestions to help job seekers keep an upbeat focus, including:

  • ideas to create an actionable strategy
  • reminders to embrace some of your “free” time to recharge your batteries
  • specifics to consider, even on the worst days
  • tips to overcome irrational fears
  • how to avoid the “out of work” stigma

In addition to these important reminders, Tim takes his readers through practical job search networking steps, offering advice about:

  • how to tell your network what you want
  • whom to target for networking
  • how to handle networking events
  • when to readjust your “pitch” — and how
  • what NOT to do when you network (which could be as important as what TO do)

Tim’s book is a great resource for job seekers who need a boost and some real-life, honest-to-goodness advice to remind them they can make a difference in their job hunts. Be sure to also visit Tim’s website/blog, where he offers frequent insights for job seekers — extending the advice in the book and interacting with his readers. You may also be interested in Tim’s LinkedIn group, Tim’s Strategy – Ideas For Job Search, Career And Life, where a community of job seekers and advisors share ideas and suggestions.

Learn more about 30 Ideas on Tim’s site and order it HERE via AMAZON or HERE for Kindle.

Tim generously offered to send a copy of his book to one of my readers! Comment below with a tip for job seekers based on your experience or a question!

 

Filed Under: Career Advice, Career Books, Drive Your Career Bus Tagged With: 30 Ideas, career coach, get a job, how to find a job, keppie careers, Miriam Salpeter, social media coach, Tim Tyrell-Smith

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