Keppie Careers

Social media speaker, social media consultant, job search coach

Learn to promote yourself for career success

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Promote YourselfOne of the mantras I’ve been sharing lately and I believe everyone needs to keep in mind is that everyone’s job is temporary. In the not-too-distant future, more and more people will begin to find their jobs no longer exist as traditional positions. Instead, companies will begin to hire contractors or freelancers to accomplish the projects that had been assigned to full-time employees. [Read more…] about Learn to promote yourself for career success

Market yourself to your target audience

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You can’t maintain a personal brand in a vacuum, and it’s not a personal brand if you try to approach it like everyone else. One of the mantras in my book, Social Networking for Career Success, is that you need to select the networks and online outlets best suited to you if you’re going to have an authentic digital footprint. [Read more…] about Market yourself to your target audience

Personal branding helps you manufacture your own opportunities

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I tell clients they “drive their own career bus.” This issue of Personal Branding Magazine (I am co-editor along with Jessica Lewis) highlights how you can manufacture your own opportunities. Dan Schawbel explains:

“Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.”

In my introduction for the magazine, I highlight the concept of using personal branding to create your own success. Social networking and brand building offers so much potential; I wanted my new book, Social Networking for Career Success, to include a bullet on the front saying, “Learn how to job search in your sleep,” because you can use your profiles and online networking to attract business prospects and jobs. In this issue, Nikolas Allen reminds readers, “One of the best results of creating a strong, coherent and positive personal brand is that, in time, opportunities start seeking you.” So true.

We all need to remember how much control we have over our career paths. In this issue, Howard Sholkin quotes Biz Stone, co-founder of Twitter, saying, “Opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action, but you can also create those sets of circumstances on your own. In doing so, you manufacture your opportunities.”

I think that’s a great way to think about “personal branding” – an opportunity to manufacture your own opportunities.

Features

  • Full paid issue (August 1st):  22 articles
  • Sample issue (July 25th): 10 articles
  • Interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).

Take a look!

Personal Branding Magazine – CEO strategies

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The latest issue of Dan Schawbel’s Personal Branding Magazine is available. (I am co-editor along with Jessica Lewis.) Dan explains, “Volume 4, Issue 4 is focused on CEO branding strategies, leadership and corporate culture. We interviewed some of the leading CEOs from across multiple industries, including Deloitte and Campbells, to present multiple perspectives on personal branding from the top down. The strength of the CEO brand can be attributed to the overall success of a company, regardless of size. Employees look to the CEO for guidance, leadership and personality.”

Features:

  • Full paid issue (May 1st): 25 articles total
  • Sample issue: 9 articles total, including how to make a good first impression, how to manage your digital image, and wardrobe tips.
  • Interviews with: Doug Conant (CEO of Campbells), Jim Quigley (CEO of Deloitte), Bob Taylor (CEO of Taylor Guitars), Sam Calagione (CEO of Dogfish Head), Brian Halligan (CEO of Hubspot), and Andy Boynton (Dean of the Carroll School of Management at Boston College).

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