Keppie Careers

Social media speaker, social media consultant, job search coach

2 Reasons you should not be looking for a job

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It may be unexpected advice from a job search coach, but ideally you should not be looking for a job. Here’s why you need to get off those job boards and readjust your approach:

1. Instead of searching for a job, find a problem you can solve.

This is a proactive approach, and forces you to network and interact with a variety of people and to research problems facing organizations requiring your expertise. Identify thought leaders in your field and begin to insert yourself in their conversations. (One good tip is to discover and read blogs targeting your industry. Check Alltop.com for a great list or use Google’s blog search.)

Trying to find a problem to solve instead of a job requires you to consciously identify skills you plan to use in your next opportunity and to outline your accomplishments. If you stop searching for a job and start paying attention to what you have to offer, you will recognize you control more than you may have realized when it comes to your search.

Read the rest on my NEW, weekly blog on U.S. News & World Report’s Careers site…

Don’t Look for a Job – Make the Job Come to You


Photo by Jeffrey Beall

How to find people on LinkedIn?

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I wrote about LinkedIn this week and about how to subscribe to RSS feeds for the Answers section. Before I published the post, my friend Hannah Morgan, AKA @careersherpa, contacted me to ask if I’d  contribute a suggestion to help readers find great people to connect with on LinkedIn.

There are so many great ways, but since I had LinkedIn’s Answers on the brain, I replied:

Using LinkedIn’s Answers is one way to expand  potential connections. Often, when I ask a question, people who answer it will request to connect, or if I answer a question, people who asked it may request that we “link in.” If you are asking and answering questions related to your field, you may “meet” people who could be great networking contacts you wouldn’t otherwise know.

A lot of our colleagues offered great ideas to help you find people via LinkedIn on Hannah’s blog. Be sure to visit CareerSherpa.com for all the suggestions!

photo by 99zeros

Job seekers and entrepreneurs: subscribe to LinkedIn’s Answers

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Whether you are currently looking for a job (or just thinking about beginning a job hunt) or if you are promoting your own business, it is important to do what you can to stand out of a crowd of people. U.S. News & World Report says there are statistically five unemployed people for every job, compared to an average of 1.7 people for every job in the three years before the recession.

One way to help you demonstrate your expertise is to share your thoughts via LinkedIn’s Answers section.

If you are not familiar, LinkedIn’s Answers offers a venue for people to ask and reply to questions about all different topics. The questions run the gamut; some seem silly, but others are quite serious. A quick review shows the following as current questions:

  • Is it time for the Cinema industry to rethink its business plan?
  • How will the recent tax bill effect solar and renewable energy finance?
  • Pick a letter in the alphabet and write a sentence using letters in the alphabet in order… Example: “A big cat does everything”…
  • Looking for virtual purchasing guest lecturers in GA 400 Corridor.

To find questions to answer, follow the MORE tab along LinkedIn’s top toolbar. Select Answers. (See the figure below.) To search based on topics (For example: Administration, Business Operations, Business Travel, Career and Education, Conferences and Event Planning, etc.), select Advanced Answers Search (right next to the Answers Home tab). Select the topics of interest and click on SEARCH.

Read through the questions, choose the ones you are interested in answering and reply in the form provided. LinkedIn allows you to suggest other LinkedIn contacts to answer the question and offers the opportunity to share a link in reply to a question. If you have a blog, you may consider replying via your blog and sharing the link. Or, you may already have a post that provides a good answer; share that link.) You can even reply privately to the questioner if you do not want your answer to be public.

Answering questions and demonstrating your expertise will help alert others in your industry and those interested in your work (whether you are a job seeker or entrepreneur) that you are willing and able to serve as an expert. In fact, I connected with my very first online client after answering some career oriented questions and hired my first web developer after he answered my question

One way to keep track of questions you might want to answer is to subscribe to the RSS feed of a topic of interest. If you are not familiar, RSS stands for really simple syndication. It is a way to receive information either via a “reader” or in your email, so you don’t need to personally visit every website or blog you enjoy to see if there is new information (or a new question). Common Craft has a great video to describe RSS.

(If you don’t use a feed reader already, maybe it is time! I use iGoogle, which you can use by signing up via your Google account. The video points out how to get started.)

Here’s how to subscribe to LinkedIn’s Answers:

From LinkedIn’s top toolbar, select MORE, then select ANSWERS.

Scroll down…

On the right side of the screen, you will see a column called BROWSE.

Select any topic from the list. (For example, “LAW AND LEGAL”).

Once you selected it, scroll down again.

At the bottom of the column, it will now have a little orange RSS symbol (shown to the right) and it should say:

Subscribe to new question in:

Law and Legal

Click on it.

Select the feed reader you use, for example, I use GOOGLE.

Choose to add to your reader or your homepage.

You’re done!

Subscribe to as many as you’d like, or  just plan some time every week to review questions in LinkedIn.

Stay tuned for more ways to demonstrate your expertise and stand a head above the rest!

What does Starbucks’ new logo have to do with your job search?

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It’s all the buzz in the Twittersphere – Starbucks, the legendary coffee company – is changing its logo. As you can see in the image, the most recent transformation (bottom/right) leaves off the Starbucks name and seems to try to disassociate it from its coffee roots.

A Reuter’s article quotes Starbucks‘  Chief Executive Howard Schultz as saying, “Even though we have been, and always will be, a coffee company and retailer, it’s possible we’ll have other products with our name on it and no coffee in it.”

It’s not unusual for brand loyalists to revolt when a company makes a major change like this (for example, GAP recently ditched its new logo due to pressure on social media channels). But a new logo without the company name? That is an interesting move.

The Reuters article quoted James Gregory, chief executive of brand consulting firm CoreBrand:

“I think it’s nuts,” he said.  “What’s it going to be — the coffee formerly known as Starbucks?”

The new logo probably will not hurt cafe sales in the near term because most Starbucks customers are enthusiasts, Gregory said. But, he said, a nameless logo was a bad fit for Starbucks products sold by grocery stores and other retailers.

“There you’re dealing with people who aren’t enthusiasts. You’re looking at something that’s almost generic, and it’s not shouting out as something that is Starbucks.”

THAT (bolded) is the quote that really grabbed me, and convinced me to jump on the bandwagon and write about this issue. (Which, admittedly, as many on Twitter have noted, is not a matter of life and death.)

If you’re a typical job seeker, you can’t do what Starbucks is doing — go generic. They are banking on the fact that enough people recognize their logo and brand that they do not even need a name to go with it. Is that what you are doing? Maybe your resume and job search materials are okay if you already know the person you need to meet. (Akin to a Starbucks loyalist shopping in a grocery store who sees a new product, with the nameless logo, but automatically makes the association that it is a trusted brand’s item.)

Going generic is a big gamble, as Gregory noted in his comments. It might work for current customers/people who already are “sold” on you, but, unfortunately, job hunting today is more about impressing the people who DON’T know you already. The people who are NOT already your fans. What are you doing with your materials (and your networking efforts) to impress them?

This situation is a great reminder to job seekers and everyone planning to manage a successful career: look at YOUR materials (they are, essentially, your logo). Look at your resume, LinkedIn profile, social networking bios — are you generic? If you have not already built a name for yourself to the point that employers are knocking on your door, you cannot afford the equivalent of a logo with no name. (It’s possible that it’s not even a good idea for an otherwise very established brand like Starbucks; only time will tell.)

Stay tuned to the blog for tips and tricks to help you stand out online and in person! (And maybe a blog about how Starbucks may be trying to do the equivalent of a career change — and what you can learn from that!)

How to find a job: pay attention to emotional intelligence

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Companies are looking for people who are qualified and those who make a direct connection between their skills and what the employer wants. It’s still difficult (although not impossible) to transition to a new field. It’s about demonstrating that you can solve the employer’s problems and that you can “fit” into the company’s culture.

To be successful in a job hunt, you will not only need to demonstrate an association between what the employer wants and your skills and accomplishments, you will need to be able to tell your story in a way that makes it obvious you have the emotional intelligence/emotional quotient (EI/EQ – or soft skills) to get the job done.

A quick definition is in order. Here is one that I like and is easy to understand from Mike Poskey, VP of Zerorisk HR, Inc:

Emotional Intelligence..is defined as a set of competencies demonstrating the ability one has to recognize his or her behaviors, moods and impulses, and to manage them best according to the situation.

The Sodexo (one of the largest food services and facilities management companies in the world) blog reminds readers that “businesses that will succeed in the 21st century will be the ones that allow employees to bring the whole of their intelligence into the work force – their emotional and intellectual self. Not only does this impact morale, but productivity increases, too.” A recent study from Virginia Commonwealth University shows that “high emotional intelligence does have a relationship to strong job performance — in short, emotionally intelligent people make better workers.”
If you are still not convinced that you need to start paying attention to emotional intelligence, my friends over at Talent Culture recently shared information suggesting that “companies are really investing in assessing and developing emotional intelligence to improve the bottom line:”
  • According to Whole Foods CEO John Mackey, for leadership positions, emotional intelligence is more important than cognitive intelligence.
  • At PepsiCo, executives identified as emotionally intelligent generated 10% more productivity and added nearly $4 million in economic value.
  • At Sheraton, an emotional intelligence initiative helped increase the company’s market share by 24%.
  • L’ Oreal realized a $91,370 increase per head for salespeople selected for EQ skills. The group also had 63% less turnover than sales staff not part of the EQ program.
  • Coca-Cola saw division leaders who developed EQ competencies outperform their targets by more than 15%. Division leaders who didn’t develop their EQ missed targets by the same margin.
  • The US Air Force reduced recruiter turnover from 35% annually to 5% annually by selecting candidates high in emotional intelligence. Total cost savings of $3 million per year on a $10,000 investment.
  • Hallmark Communities sales staff who developed emotional intelligence were 25% more productive than their low EQ counterparts and EQ was more important to executive job performance than character, strategic thinking, and focus on results.

(Side note: Be sure to visit Talent Culture’s useful Twitter chat – #TChat on Tuesdays from 8-9 pm Eastern time.)

With all of this research on emotional intelligence, it is time for job seekers to start paying attention. Your job search materials must competently tell your story and illustrate that you not only have the capacity to get the job done (that is, you have the specific skills, training and accomplishments), but that you have the ability to fit in and to bring that talent to the next — emotional — level.

BE the person who is willing to go the extra mile. Show, don’t tell. Maybe that means you hold the door for somebody behind you on the way to the interview. Or, that you let someone take the parking space you both were eyeing. Who knows – you might have been angling your potential new boss out of her space!

Obviously, there’s much more to this than simply being courteous– emotional intelligence is complicated and difficult to pin down, but one aspect is being aware of other peoples’ needs. Look at your network. Do you have one? Are you a connector? Do you try to put people in touch with each other, just for the sake of doing it? If so, you are SHOWING that you care about people – that you are a team player.

What would your boss or colleagues say about you? Do they think only about your competence, or will they comment on your great attitude, how you lead by example and show everyone the same respect? Are you the one who pitches in and stays until the end, or are you running out to handle personal matters? Everything adds up, and how you behave will shape how people see you.

Think about it – do you have the necessary skills to fit in and get the job done? Do you agree that skills such as being able to cooperate and be a team player are crucial for success in the next decade? Stay tuned for more about this topic, including how to improve your EQ and what thought leaders say about the subject!