Keppie Careers

Social media speaker, social media consultant, job search coach

Cover Letter Tips

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Now that we’ve established that many organizations still seek and expect to receive a cover letter, it seemed a good time to add some cover letter tips to Keppie Careers’ blog!

What Is A Cover Letter? What’s the Point?
Like all job search correspondence, a cover letter is a sales pitch. It’s an introduction to your resume and should be interesting enough that the reader will want to read more about you!
Create a new, targeted cover letter for each position.

Often this letter is the first contact you have with a prospective employer. A neat, concise, well-written letter can entice the employer to read your resume with greater interest and improve your chances of getting an interview.

How Should Cover Letters Be Organized?
A lot of cover letter advice mentions breaking the letter into three parts: Introduction, Body, and Closing. I adapt this advice for cover letters and use the following format:

1. Opening Pitch. Why are you right for the job? Sell yourself here. Be sure to take your cues from the job description, which is (more often than not) highly detailed and involved. Take advantage of all the information available to you to craft a spot-on first sentence that will appeal to your readers. Your first paragraph should focus on what you have to offer relative to the employer’s needs. A good opening may be something along these lines: As a leader and manager, I develop, build and maintain strong relationships.

In the past, coaches encouraged job seekers to start their letters, “I saw your ad in X publication and am writing to apply for the position of ________.” You do need to state the position in which you have an interest, but this should not lead your letter. Of course you are applying for the job – so is everyone else! What makes you special or unique? THAT is how to lead your letter.

2. Highlights of Qualifications. The second section should hone in on the reasons you are perfect for this job. Research the organization beyond the job description to find links between their needs and your skills. If an organization makes a big deal about their values, feel free to use that information to inform your letter. Use bullet points to group your qualifications. I suggest choosing three headers and selecting no more than 3 bullet points for each header. You can use parts of your resume, but do not simply repeat your resume. You want to use the letter as a hook to interest the reader in learning more by reading your resume. For example: My work ethic and standards fit perfectly with X Company’s values of “Honesty, Integrity and Respect for People.” Some highlights: (List highlights as bullets under these headers.)

3. Call to action. Make a point to let the reader know what you want – an interview:

I hope you agree that my extensive experience in project management and well developed written communication skills are solid matches for X Company. I look forward to putting my ideas, enthusiasm and energy to work for your team and will contact you the week of ____________ to discuss the many links between your needs and my skills.

You must follow-up as indicated. Mark your calendar appropriately.

Read more about cover letters from Keppie Careers:

Don’t Skip the Cover Letter
Cover Letter Inspiration
Mo’ Cover Letter Tips

Need a great cover letter? Don’t take a chance on sending out something that doesn’t represent you well. Keppie Careers is here for you! www.keppiecareers.com

Photo by Leo Reynolds

Don't Skip the Cover Letter

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There are some career advice professionals who downplay the need for a cover letter. With many companies scanning resumes, they say there is no need for a cover letter, as it is stripped, tossed and never read. It may very well be true that some cover letters, no matter how carefully crafted, do not reach human eyes. However, the following information passed along by my cyber friend, Chris Russell, may make you think twice about omitting a cover letter.

A new survey based on telephone interviews with 150 senior executives from the largest U.S. companies shows that 86% believe that cover letters are valuable when screening candidates and 80% said it is common to receive cover letters with electronic resumes.

Dave Willmer, executive director of OfficeTeam, the independent organization that conducted the survey notes, “Those who aren’t including cover letters with their resumes are missing an opportunity to make a good first impression and set themselves apart from other job applicants.” He compares sending a resume without a cover letter to meeting someone for the first time and not shaking hands.

Clearly, the cover letter is not dead. It can never hurt to send a well-written cover letter when applying for a job, and many jobs request a cover letter to accompany the resume. Stay tuned for more about writing a great cover letter!

Read more about cover letters from Keppie Careers:

Cover Letter Tips
Cover Letter Inspiration

Don’t stress out about your job hunt materials…We will write your resume and cover letters and teach you what to do once you have the perfect materials! www.keppiecareers.com.

Work Making You Tired? Seek a Job With This Great Perk!

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Newsweek reports that about 37% of Americans nap during the day. (Presumably, this does not include the toddler set.) Apparently, workers regularly sleep in their cars, in storage rooms, at the gym or even in the bathroom! There is even a New York City store called Yelo with private rooms for quick, lunch time naps. For just under $1/minute, you have access to a private sleep pod. (Well worth the price, it seems, compared to sleeping in the bathroom!)

Some workplaces, believing that naps help “increase creativity, memory and alertness” are offering designated sleeping spots on site. A diverse array of employers, including shoe retailer Zappos.com,
Workman Publishing and Yarde Metals offer sleep areas, with Yarde Metals providing “a darkened room equipped with a reclining chair that vibrates to music as a TV screen plays video of a babbling brook, crackling fireplace, beach scene or fish tank.”

The ideal nap? 20 minutes, according to Sara Mednick, author of Take a Nap! Change Your Life. Much longer and you actually become more groggy.

So, if you are looking for a job, you may want to see if your potential employer offers “nap benefits.” I would venture a guess that many more offer “caffeine benefits,” research about productivity notwithstanding!

If you want to receive free up-to-date information about workplace trends and tips to help with your job hunt, click here to subscribe to receive future blogs sent directly to you!

Job hunt tiring you out? Keppie Careers is here to help! We will take all of the stress out of writing your resume and getting started with your job hunt. Contact us: [email protected].

photo by thepretenda

Another Reason Not to Spend A Lot of Time on Job Boards

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Have you been spending a lot of your job search time online, looking for job postings and applying for opportunities listed on large job boards? Do you ever believe that your application is going straight into a black hole?

I discourage my clients from spending very much time replying to online job boards. Some recruiters post jobs they may not be filling immediately (or ever), and applications actually may be going into resume limbo.

While there are people who land jobs from sending an online resume, the majority of successful job seekers find opportunities via networking.

Another important point to remember: Organizations like to hire people who AREN’T looking for a job! How ironic is that? Passive job seekers are desirable for the same reason that some people like to date a partner who is “hard to get.” Obviously, posting on a job board isn’t a great way to attract passive job hunters! I’ve written about how linkedin is filling this need for a passive job seeker database for many employers. Some expect it to replace big job boards such as “Monster.”

Yesterday, I read compelling information from Alison Doyle, who just celebrated 10 years of writing the Job Search blog for about.com. Alison reported that job posting online is declining. She points out that the Conference Board notes that is is the fourth consecutive month of year-over-year decline.

Alison says:

Monster’s job postings were down 18% in April and 21% in May. Overall, The Conference Board reported that online job postings dropped 13% in May.

Some of it is, of course, due to the difficult economy and less hiring in a soft job market.

That’s only part of what’s happening. There is also a trend towards actively recruiting candidates on professional networking sites like LinkedIn. Which is why it’s important to make sure employers can find you when you’re job searching.

(Regular readers know that I love to link to other experts who agree with my advice!)

Keep this in mind the next time you sit down to apply for 100 jobs online – employers are shifting their focus, and so should you! This is yet another reason to enhance your linkedin profile. You don’t want a typo or sub-par linkedin description to discourage potential employers from contacting you. Keywords are just as important to your linkedin summary as in your resume! Keppie Careers is happy to help enhance your profile for success….Just email your inquiry to: [email protected].

In a rapidly changing job seeking environment, it is hard to keep up with the latest trends to conduct a well-designed job hunt. Who has time? We do! Keppie Careers will write your resume and navigate you through the difficult waters that a job search may present. Contact us: [email protected].

photo by: jurvetson

Balance or Blend for Your Job Hunt – Which is Desirable?

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Subtitle: Separate but Not Equal?

In a post in her Shifting Careers column last week, Marci Alboher links to a blog by Venkatesh Rao, ribbonfarm.com. Rao illustrates work-life balance vs. work-life blending.

 

This is a topic that is top-of-mind for many job seekers, some of whom are actually considering leaving their current jobs because they don’t have enough of a personal life. It is certainly a big topic for the Gen-Y crowd, notorious for seeking balance at work and refusing to put in the long hours needed to climb the corporate ladder set up by previous generations.

This is also an issue for many full-time job seekers – where do you draw the lines between your job hunt and the rest of your life? Can you make a distinction between “time to job hunt” and “time to relax?” Should you?

The idea of a “blended life,” where work and personal life co-exist seamlessly and intertwine in a zen-like state is tough to achieve. The alternatives, totally separating work and personal time (as in balance) or having no personal time at all (as in workaholic) can be equally difficult!

When “work” is actually a job hunt, the lines are further blurred!

I advise my clients who are job hunting full time to focus on a balance – make specific time to job hunt and specific time to remove yourself from the job hunt to relax.

Does that mean that while checking personal emails, a job seeker should NEVER respond to a great lead that pops into his or her “in” box? No, but it does mean that the job seeker shouldn’t regularly allow scheduled “down” time be eaten up by job hunting duties. If it seems reasonable to respond during “job hunting” hours to an inquiry that is not urgent, that is the preferable choice.

I think any job seeker knows that, with online searches and forums and blogs, the amount of time a job hunt can take is exponential. There is always another path to follow. Everything seems urgent, and some job hunters act as if down time is “wasted time.” They think, “If time is money, every minute not job hunting is wasted money.”

In fact, blending job hunting time into “living” time seems a sure path to burn-out and frustration. While you may pursue a job that fits into a blended work/life situation, you should consider balancing your job hunt. (See the picture above – job hunting time on one side, personal time on the other side. I don’t know that they need to always be equal, but they should be separate!)

One of my clients makes a point to relax in front of old movies, just to get his mind off of things. He does this, even when he has several leads to follow-up. He realizes, to his benefit, that he will have time to pursue the leads when he is well-rested and relaxed. This knowledge keeps his batteries charged and helps prevent burnout.

So, if you are looking for permission to relax and re-charge – here it is! Take some time to take care of yourself. You (and your search) will be better for it!

Need help getting balance in your job search? Keppie Careers can take the stress out of your job hunt. We’ll write your resume and tell you exactly how to get your search off the ground. Want help every step of the way? We can do that! Contact Keppie Careers: [email protected].