Keppie Careers

Social media speaker, social media consultant, job search coach

Interviewing: What’s Your Weakness?

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Photo by Eszter

What’s Your Weakness?

The dreaded interview question. What should you say? Do you tell them that you’re a perfectionist? What if they ask “Why is that a weakness?” Then, if you’re nervous, you may be compelled to go on and on about the time you were in charge of a project, but couldn’t let it go because you were so involved in the details…It went way over budget and was late because you couldn’t put it to bed. A good weakness to describe for an interview? Not so much.

There are several keys to this question.

  1. You should be prepared to answer it. If you’re caught off-guard, you just look ill-prepared.
  2. You need to come up with a weakness that has NOTHING to do with the job.
  3. You must demonstrate how you are striving to improve your skill in the “weak” area.

For example, a computer programmer whose job it is to sit at a computer and work magic might say:

“I have to admit that I am a bit nervous speaking in front of very large crowds. However, I’m considering joining Toastmaster’s and I’ve been doing some reading about how to be better at public speaking, as it is a skill I’d like to practice and improve.”

Why is this a great answer in this case?

  • Public speaking in front of very large crowds is not part of this applicant’s potential work duties.
  • Most people are nervous speaking in front of very large crowds, so even if speaking may ever unexpectedly come up in this job, it wouldn’t be unusual to have this weakness.

If the job involved frequent presentations, this would not be a good choice for a weakness.

So, the trick to this question:

  • Be prepared to answer it.
  • Describe that you are trying to improve in the “weak” area.
  • Whatever you do, don’t expand on the weakness or give more information than necessary. Be brief and to the point.

Or, you can give an answer my former boss mentioned to me…(Use only with careful discretion):

What’s your greatest weakness?

Look them straight in the eye, smile and say, “Chocolate.”

Photo by Eszter

 

Stressed Out? Go Zen for Relief!

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Are you “stressed out?”

So many of us are so busy with our work and personal lives, stopping to think how to keep everything in balance doesn’t make the list of “things to do.”  Marci Alboher’s  Shifting Careers column in the New York Times recently recounted a session with Jennifer Edwards, whom she describes as “a ‘stress reduction educator’ with a background in dance, meditation and yoga.” ÂÂ

Ms. Edwards encouraged the group to focus not on the actual stress point itself (the complaining co-worker, the high price of gas), but instead on “the stories we tell ourselves about these things and the way we respond to them that causes the stress.”ÂÂ

Some of you may be familiar with the Buddhist state of nonattachment.  This involves avoiding judgements and expectations in your daily interactions.  We can’t control the stressors, but we can control our REACTION to the stress.  Yes, it is possible not to get your blood pressure up every time someone cuts you off on the highway or a co-worker shirks a responsibility.  (Maybe it takes some practice, though!)

Alboher mentions the physical techniques she learned in her workshop, such as “pausing during long stretches at our computers and applying some pressure to a point near the elbow (that)…helps reduce strain caused by repetitive movements like typing on a keyboard.”

After a long day myself, a new pressure point seems just the trick!  Does it work for you?

A long job hunt causing you stress?  Keppie Careers can help.  Let us encourage, enlighten and empower you for success by writing your resume, teaching you how to find a job and supporting you every step of the way.

Search for Jobs By Company Size

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This week’s Wall Street Journal’s tip of the week: Search for jobs by company size.

I have many clients who do this.  They say, “I want to work for a small company where I will be able to get involved in a lot of different areas.”  Or they say, “I want to work for a large company with opportunity to be promoted.”  Or, “I’d love to work for a large firm and be pigeon-holed into doing the same work day after day.”  Except for that last one…

I have a client who works for a small family firm.  Her stories are exactly what one would expect based on stereotypes of small family firms…Uncle Bill comes in to do the taxes, Aunt Sue is hired to decorate the waiting area.  Non-family members work at their own peril.  At the same time, this client had the opportunity to take on responsibilities and hone skills she otherwise would not have had the chance to do had she worked at a larger firm.ÂÂ

Points to consider…

Small businesses offer:

  • Quick response time
  • Decision making flexibility
  • Personal attention
  • Specialization opportunities
  • Ability to change with the times

Salary.com offers these reasons to choose a small company:

  • Improved work/life balance
  • Less political
  • Better company culture

Larger firms may offer better benefits (free lunch, anyone?), training opportunities and an HR department that prevents Uncle Jim from getting a job that someone else is more qualified to do.  Although I was glib in noting that large firms may pigeon-hole their workers, it is also true that they may provide more opportunities for advancement from within or transfers from one office to another that would not be possible in a small firm.

Suite101.com notes these advantages of working for a large company:

  • More resources
  • Leadership potential
  • Ability to specialize
  • More job options

The Wall Street Journal’s expert notes:

In general, small company people find delegating difficult and like to have hands-on control over as many aspects of the business as possible. Conversely, large company people usually like to control large fiscal budgets and see their products or work in lights.

There are pros and cons to every choice, but it is interesting to consider:  Are you a large company or small company worker?

Keppie Careers can write your resume to appeal to any type of company.  We’ll support you in your job hunt every step of the way:  www.keppiecareers.com.

Discover Your Value Propositon – The Elevator Pitch, Part II

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In a previous post, I outlined the importance of writing your value proposition or “elevator pitch.”  To recap, this is a short (30-second), prepared speech that addresses the questions, “Who are you?” and “What do you have to offer?”

In Part One, I suggested writing down your top five work and personal accomplishments. 

Now, think about what you want to achieve.  Tie these achievements to the target’s needs…

What problem do they (or their organization) have that you can help solve?  Remember, although the pitch describes what YOU offer, it is really about your target.   In fact, you should alter your pitch depending on your target.  (Once you have something solid worked up, it will be easy to adjust it depending on your audience.)

Offer specifics about your skills and accomplishments that address the target’s problems. Are they lagging in sales?  Maybe you have a fabulous sales track record.  Do they need new written materials?  Bring up your background and accomplishments in revising or creating such materials.  In other words, you are the answer to their problem!  (Who doesn’t want to meet the person who solves their problems?)

Demonstrate your interest and excitement about your work.  No one wants to engage a cold fish.  Don’t go overboard (no jumping on couches a la Tom Cruise), but be sure that you sound passionate about what you have to offer.

Practice your pitch.  Memorize it until you could say it if someone woke you up from a nap.  Once you know what you have to offer, it will be easy for you to tweak your pitch depending on the target and what their needs may be.

You may be surprised at how useful it is to have an elevator pitch ready at a moment’s notice.  It’s useful for networking as an answer to the question, “What do you do?” and you can rely on it as an introduction to a great “gate opener” (someone who has the potential to connect you to someone who may be instrumental in your job hunt).  

By sharing information about who you are and what you do that is targeted to the individual who could use your services, you are several steps ahead of most job seekers and professionals who are not prepared to describe what they offer.

Keppie Careers can help you with every aspect of your job search.  Need a resume?  Help with your linkedin.com profile?  Interview prep?  Take advantage of our experience:  www.keppiecareers.com

Discovering Your Value Proposition – The Elevator Pitch, Part I

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Have you written your elevator pitch? Otherwise known as your value proposition or a personal infomercial, this is a brief (some say 2-minutes, I like 30 seconds) introduction to you with a focus on what you have to offer.  This technique is used all of the time in sales and marketing, and since your job search is all about marketing YOU, having a well practiced, targeted elevator pitch is a good idea. (The name comes from the fact that you could deliver your “speech” while going down an elevator with a great contact.  I guess the length may depend on the height of the building! Since most people have a pretty short attention span, assume most buildings are short.)

Just as your resume should be targeted to the reader’s needs instead of your own needs, your pitch should focus on how you can solve a problem for the listener. What do you offer? What is your hook?

Discovering Your Hook

What is special about you?  What skills and accomplishments set you apart from every other person in the room? In your industry?

You need to know two things:

  1. What the employer wants.
  2. What you offer.

You will find out the employer’s needs via research, informational meetings and networking.  Discovering what you have to offer may take longer!

Big brands like Disney decide what they offer before they create and place their advertisements.  When they want to advertise Disney World, they appeal to families and parents’ need for an affordable, yet magical vacation.  Their brand is all about magic and family fun.  Their television ads appear on shows with a high viewership of people Disney targets.

If Disney didn’t consider what they offer, they wouldn’t be able to target their marketing.  By defining themselves and what problem they solve, they can offer a hook (an affordable family vacation).

What is brand YOU all about?  What makes you special and unique? Think about what you offer an employer.  Consider your top five work and personal accomplishments. Write them down and think them over.

Read more about writing your elevator pitch…