Keppie Careers

Social media speaker, social media consultant, job search coach

Why should we hire you?

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“Why should we hire you?” It’s the underlying question inherent in every interview inquiry. Even if interviewers don’t ask this exact question, it’s what they want to know. Your job is to supply appropriate answers. You’ll need to describe reasons using concrete examples illustrating how and why you are a good fit for the organization.

Answering the question well requires two, equally important elements:

  1. Knowing what you offer.
  2. Understanding what the organization wants.

 

What You Offer
Why are you a good fit for the job? If you don’t know your skills, it will be difficult to land an opportunity. It’s imperative to understand what you have to offer when applying for positions. I tell my clients to post the question, “Why should we hire you?” on their bathroom mirror, refrigerator or anyplace they will see it during the day. I instruct them to answer, out loud, keeping different companies in mind each time. This type of rehearsal will help you hone in on what you have to offer.

What do you enjoy most about your job? It’s likely those aspects correlate with your strengths and may help identify reasons to hire you. For example, do you enjoy spending a lot of time negotiating, preventing problems (or solving them), or interacting with people from various backgrounds? Are you a writer, whose best time is quietly typing, alone at the computer? Or, is presenting in front of large groups your favorite thing? Make a list of what you would consider your best strengths.

If it’s difficult choosing your best skills, consider asking for help and doing some self-referential research. Dig out old performance reviews, read what people have written about you in LinkedIn recommendations, and ask your friends or colleagues about your strengths.

Need help articulating what you offer? Check out my new book:
100 Conversations for Career Success

Identify what is unique or special about you. How have you gone above and beyond the call of duty? What did you accomplish that no one else managed to do? Did you volunteer to tackle a problem and solve it? Give yourself credit — ideally, your past work will provide a strong, supportive platform for your next job.

Don’t underestimate the value of looking at yourself, your skills, and your accomplishments and outlining the key points you will want to share with a prospective employer.

What the Organization Wants
While the focus of “Why should we hire you?” is on “you,” the interviewee, it’s important to remember the answer isn’t all about you. The most successful interview responses focus on the hiring manager’s needs. Framing replies that demonstrate you understand their problems — or “pain points,” makes a big difference when competing with many other qualified candidates.

What are the skills to focus on when you apply for jobs? It’s usually not very difficult to identify what employers are looking for; their 2,000-word, in-depth job descriptions don’t leave much to the imagination. Many firms post videos, and manage Facebook sites and Twitter feeds touting their organizations and why you might want to work there. Skip these resources at your own peril — they are telling you exactly what you need to know to be a strong candidate.

To prepare to successfully interview — frame your answer to, “Why should we hire you?” to suit the employer’s needs. Print and highlight the job description, looking for the top three or four most important details. Do they include terms such as, “cross-functional team,” “team work,” and “team player” several times? If your answer to, “Why should we hire you?” (asked directly or as an underlying question) does not mention and focus on your abilities as they relate to teams, you are probably out of luck.

Does the company’s YouTube channel have a series of videos outlining its commitment to customer service? You’ll want to include details about your interest in client relations as part of the reason the employer should hire you. If an organization emphasizes a topic, it’s likely management will appreciate your letting them know why (and how) you are a good fit. Think of an interview as an opportunity to build a bridge between what the company wants and what you offer — and to figuratively lay a red carpet across the bridge, encouraging the employer to walk across!

Final Thoughts: What if There’s a Disconnect? You Know You Need to Emphasize a Skill or Accomplishment that’s not a Strong Suit?
The job requires leadership skills, for example. You know the interviewer will want to discuss it, but it’s one of your weak points. What should you say?

Give examples of non-work related leadership stories if your work history isn’t very leadership focused. Maybe you led a volunteer team and raised a lot of money, for example. It does help to be able to work in information about how you demonstrated leadership at work. To address this topic, break down the definition of “leadership” and identify some matches between what you’ve exhibited on the job and what the job requires.

For example, a leader:

  • Takes responsibility for his or her actions
  • Can think on his or her feet and make decisions
  • Can convince others of a viewpoint or plan — and inspire them to cooperate
  • Sees the bigger picture and makes suggestions to avoid obstacles

When the interviewer asks why the organization should hire you, include a leadership-focused reply, such as, “I know this job requires strong leadership experience. The best leaders think ahead, make good decisions and skillfully convince others to cooperate.” (Then, tell a story illustrating a time when you used those three skills.)

photo by b4b2

Why you’re not getting the job

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Why aren’t you getting the job?

It’s one of the most difficult and frustrating questions to face. Job seekers usually don’t receive feedback from hiring managers or interviewers, let alone hear why their resume may not have been selected for an interview. Instead, they are left to wonder if there is something wrong with them.

I don’t advise job seekers rely too much on the old stand-by reasons why they didn’t get the job: ageism (they want a 25-year old, and I’m 45), the economy is so bad/no one is getting hired (even if they are). There are no jobs in your town, and it would be impossible to sell the house right now. Your situation is unique — you took time off to care for an elderly parent, you want to return to paid work after retiring…The list goes on and on. There are plenty of “reasons” you can identify to explain away why you aren’t getting the job.

No matter what, though, in my experience, it usually comes back to several factors, and these factors are always in the job seeker’s control (unlike the items in the paragraph above, which are more difficult (although not impossible) for the job seeker to address).

– Your search itself — are you looking for a job or a company?

Even if you are getting interviews, it is possible you’re not connecting with the types of opportunities looking for someone like you. If you switch the way you are conducting your search, and instead of focusing on looking for job announcements, you look for companies with problems you know you can solve, you may have much more success.

Searching for a company instead of a job puts much more control in the job seeker’s hands. It can be very empowering to realize you can learn about an organization (via traditional and online research as well as networking) and, instead of trying to apply for a narrowly defined job, you can work on meeting people in the company and getting to know more about the organization. The goal? To be the “go to” person for the job before they even have posted a job. (Maybe before they even know they need to hire someone.)

– Your networking — and social networking

If your network isn’t working, think about making a change. Are you running around, telling everyone you know you need a job, and asking for their help? They probably have no idea how to help you. Instead, focus on letting everyone know about your expertise, take the focus off of the job. Explain what companies, industries or fields you are researching and ask if your contacts know anyone in those companies. However, try to remember not to make your job hunt the key factor when you meet with people. Think about projecting your expertise and leaving people with the impression that you are an expert in your field.

While social media won’t get you an interview, having a complete profile on LinkedIn and engaging on platforms such as Twitter can help you expand your network, which helps you improve your chances to land interviews.

– How you are applying

When you do apply for jobs, make sure your materials make it obvious that you’re well qualified and can do the job. If you are applying for a marketing job, make sure the entire resume isn’t about your sales accomplishments. You don’t want to confuse the reader — your materials should address their needs. Target your resume, online profiles, cover letter and all of your materials to their needs.

– Preparation for the interview

Prepare for an interview, even before you have one scheduled. How often will an employer expect you to be available “tomorrow” or the next day to discuss the job? Make sure you’re prepared to explain why you are qualified and why they should hire you. You’ll also need to know as much as possible about the company (which won’t be a problem if you’ve been looking for a company instead of a job!) Have stories to describe working with teams, leading, having problems with other people, overcoming difficult situations and a time when you came up against an obstacle. Be able to describe your successes and accomplishments and identify some weaknesses.

Have questions for the employer. These should be questions you cannot find answered elsewhere. It makes all the difference in an interview to sound well-prepared and interested in the job. Less prepared candidates will not make the cut in this competitive market.

– How you follow up

If you interview with six people, do you go the extra mile and send different, targeted thank you notes to each person? Or, are you emailing out the same messages, copied and pasted from one to the next? (Are you even sure you changed out the names correctly?) Making the extra effort to address each interviewer and mention what you discussed or clarify something you may have forgotten to mention can make a big difference when employers are trying to find evidence that you really are the type of candidate who will go above and beyond the call of duty.

Think about your follow up materials. How could you improve them to try to solidify your chance at the job?

Take a look at some of my other ideas on my U.S. News & World Report blog about this topic.

photo by Ciccio Pizzettaro

How to use the holidays to network for your job hunt

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Another holiday weekend, another opportunity to meet someone you never thought could help you with your job hunt! Be sure to take advantage of unexpected opportunities via in-person networking when you are eating hot dogs and watching fireworks. You never know what you could learn by chatting with a friend of a friend of a friend.

Don’t put on your “I’m a job seeker” hat, but  do think about ways to introduce yourself that make it clear what you offer and how you can solve problems for your targeted employer. Think about how you can pitch what you offer, not just what you WANT. Think about your value proposition — what you offer. Think about telling your story. Some preparation in advance is helpful — so prepare!

I wrote an ebook to help job seekers approach holiday opportunities. It’s free! Click here to subscribe and receive a free ebook.

Learn how I can help you navigate your job hunt.

photo by Rampant.Gaffer

How to interview and illustrate skills that are a reach

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What are the skills you need to demonstrate when you apply for jobs? It’s usually not very difficult to identify what employers are looking for; their 3000-word, in-depth job descriptions don’t leave much to the imagination. Many firms also post videos, have Facebook sites and Twitter feeds touting their organizations and why you might want to work there.

Skip these resources at your own peril — they are telling you exactly what you need to know to be a strong candidate.

But, what if most everything on the job description is a great match for your skills, but they want one or two skills or accomplishments you don’t really have a lot to say about? A good example? Leadership skills.

So many jobs are looking for people with leadership skills. You know you need to address how you are a great leader in the interview, but, truth be told — you haven’t had a lot of opportunities to lead. Maybe you’re an entry-level candidate or you’re trying to move into a leadership position. However, as far as specific stories about how you led a team to greatness, you don’t really have it.

Some things to consider:

It’s acceptable (and expected) to share non-work related leadership stories if your job isn’t very leadership focused. Volunteer work is very useful for this. Maybe you led a team and raised a lot of money for a cause. Or, you galvanized a lot of other volunteers and accomplished a big goal. Your leadership stories do not need to focus entirely on your paid work experiences.

That said, it does help to be able to work in information about how you demonstrated leadership at work. Focus on what skills are useful to have as a leader…Break down the topic of “leadership” and see if you can identify some matches between what you’ve exhibited on the job and your career goals. (Note: remember, you can break down the topic for any skill you want to illustrate.)

For example a leader:

  • Shows (and takes) initiative — enthusiastically
  • Takes responsibility for his or her actions
  • Has strong communication skills
  • Can think on his or her feet and make decisions
  • Is able to convince others of a viewpoint or plan — and inspires them to cooperate
  • Demonstrates dedication and confidence
  • Is comfortable with a certain amount of ambiguity
  • Is focused on the best possible ways to get the job done
  • Thinks analytically and focuses on the task at hand
  • Sees the bigger picture and makes suggestions to avoid obstacles
  • Hones strong relationships
  • Shows good judgement
  • Is imaginative and innovative

Consider addressing a question about leadership like this:

When I think of the best leaders, they demonstrate dedication and confidence, can think ahead and make good decisions and have strong relationships with their teammates. (Then, tell a story illustrating a time when you used those three skills.)

Framing the definition of “leadership” and providing a story showing how and when you used those characteristics will help you answer a question that might otherwise have stymied you — if you were thinking of a very traditional example of you “leading” a group or a team, but you have not done that on the job.

What suggestions do you have to answer interview questions that might otherwise really stump you?

Resources for this list:

An article by Barbara White, who has over twenty years experience in leadership. She is President of Beyond Better Development, which specializes in motivation and training in interpersonal skills.

Coach4Growth

photo by Leo Reynolds

How to stand out on your resume

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Almost every resume I see reads like a laundry list of “stuff” the person has done at work. The problem is that everyone applying for the job you seek probably has a similar list of “stuff.” What makes you stand out? Why are you special – why do YOU deserve to win an interview and the job?

It certainly isn’t because you were “Responsible for” something or that you were “Recruited to” do something. A prospective employer wants to know what you’ve accomplished. What impact have you had on past employers? What obstacles did you overcome to achieve a positive result?

The most important thing you can do is target your resume specifically for the job. Use the job description as your guide and provide proof in your application materials that you have the skills necessary to accomplish the position’s goals.

Quintessential Careers compiled a comprehensive list of accomplishments employers seek.

Describe how you:

  • Make money
  • Save money
  • Save time
  • Make work easier
  • Solve a specific problem
  • Help the company become more competitive
  • Build relationships
  • Expand the business
  • Attract new customers
  • Retain existing customers

I suggest you answer the following questions:

  • What problems did you solve?
  • How did you improve your organization?
  • What innovative ideas did you introduce (and what were the positive results)?
  • How did you make a difference?

When you re-focus your resume spotlight to shine on what you have to offer instead of just listing what you’ve done, you will be much more marketable.

photo by Samurai John